An Post and its creative agency Folk Wunderman Thompson have created a new advertising campaign to mark the launch of An Post’s Green Hub, a one-stop-shop resource with need-to-know information and low cost loans to help simplify the journey for Irish consumers to a more energy efficient, comfortable and sustainable home. The ads aim to […]
Archive2020
Hofler and Nunoo join Javelin board
Aoife Hofler and Ian Nunoo have been appointed to Javelin’s board of directors as part of the creative agency’s three-year growth plan. Hofler joined Javelin a year ago as director of media and marketing from GroupM’s Wavemaker where she managing director and chair of the global marketing board. Nunoo has been the agency’s head of digital […]
An Post to host online retail conference
The world of online retailing is constantly evolving and being able to navigate this changing landscape is essential for businesses. Reach is a free virtual conference hosted by An Post Commerce designed to help with this challenge. The webinar will deliver insights on building customer relationships in this new world through innovations in direct mail […]
B&A report shows Irish society largely trusting
While overall Ireland is a trusting society, levels of trust in others declined between 2004 and 2012 when there was economic instability and fiscal austerity. Trust levels in others recovered after 2012, but they either flattened out or worsened between 2016 and 2018, a European sociology study by B&A report for the UCD Geary Institute […]
Lawn replaces McGrath in charge of Starcom
Emer Lawn has been appointed as the managing director of Starcom in place of Geoff McGrath, in a move which Core describes as an important next phase in the company’s ambitious plans as it looks to continue the impressive growth experienced in recent years. Lawn joined Starcom in August of last year as the agency’s […]
Javelin goes green with SSE Airtricity
Javelin has created the latest instalment in SSE Airtricity’s This is Generation Green campaign first launched in 2018. The ads highlight the importance of renewable energy. Research shows that concern for the environment has strengthened and Covid-19 has brought things that are important into focus, like families and friends and what the future holds for them. […]
N-Pro gears up with ads to protect rugby players
Irish sports tech company N-Pro has launched its ad campaign ‘Live for the Game’ to highlight the safety benefits of its headgear brand N-Pro. The product aims to reduce the risk of serious head injury in rugby by lessening the impact force to the players’ heads by up to 75 per cent compared to other […]
RTÉ ad focuses on truthful news
RTÉ has a new marketing push aimed at highlighting the issue of misinformation and the importance of accurately sourced news. ‘Truth Matters’ is the biggest campaign for RTÉ News in over a decade and comes in the middle of a global pandemic, just as the spectre of Brexit returns and six weeks out from what […]
Galway girl Coughlan fronts free Coke campaign
Best known for her role in the Channel 4 hit comedy Derry Girls, Nicola Coughlan is fronting Coca-Cola’s new ‘This Coke is On Us’ initiative, where consumers throughout Ireland are invited to enjoy a free Coke to support local bars, cafes and restaurants nationwide. Consumers simply download a coupon and present it in any of […]
Just Eat delivers new message with OOH ads
Just Eat online food ordering and delivery service has launched a new out of home (OOH) campaign. It follows the company’s recent refresh, which sees the brand further align with the identity of its new global group, Just Eat Takeaway.com. Prompting consumers to order using an online app, the new ads feature international entertainer Snoop […]
Onside says sponsors accept fall in spectators
As sports events including the Guinness 6 Nations and GAA Championships shape up for a return to play next month, almost half – 46 per cent – of the Irish sports industry believe major sports events will proceed with reduced capacity of up to a quarter of attendees across the remainder of the year, a […]
Almost all cinemas now open for business
Cinema sales house Wide Eye Media reports that 95 per cent of cinemas in the Republic are now open. Admissions have been strong in recent weeks following the release of Chris Nolan’s Tenet, After We Collided and New Mutants. During September, Keanu Reeves is back in Bill & Ted Face the Music and Geraldine Viswanathan […]
Sherpa goes virtual with Irish celebrities
Events agency Sherpa has launched the Irish Icons creative product. The creation of event management professional Brian Gormally (pictured) of Sherpa Events, Irish Icons will bring some famous Irish names to business live to staff or clients. With Covid-19, virtual events have become a mainstay in trying to keeping team and employee morale high. When […]
