With growing concern on the use of single use plastic, Tipperary Water is on an eco-friendly journey, launching an alternative to the traditional plastic drinks bottle. The brand unveiled its new eco-friendly carton in an out of home (OOH) campaign to raise awareness of the new plant-based carton and communicate the company’s move to a […]
Archive2020
Lottery’s new app ad awash with interest
The National Lottery launches its new-look app with a TV spot about Old Hank, a rickety old family washing machine who uses the app’s ‘shake to play’ feature to win the jackpot and take his buddies off to ‘unplug’ and relax on a dream holiday. The ad highlights one of the app’s new features and […]
TBWA creates smiling face mask emoji
TBWA\Dublin has launched the world’s first smiling face mask emoji and submitted a proposal to Unicode for the creation to be added to emoji keyboards. Covid-19 has largely changed world views on face masks with recommendations from the WHO and other medical bodies that suggest face coverings are effective in reducing the spread of the […]
Foe arouses a new curiosity in Vodafone
Foe has teamed up with Carat and Vodafone to activate their new curiosity platform. Foe is providing a full suite of daily creative updates which explore what the nation are curious about on a daily basis. Using localised search data, refreshed and seeded through media every day, the campaign reveals what a lot of us […]
Virgin turns on gigabit broadband
In a significant development, Virgin Media Ireland has switched on gigabit broadband services across its entire network, bringing lightning fast internet services to people, homes and businesses in towns and cities across the country. The launch of 1 Gigabit (1Gig) services makes Virgin Media the country’s largest gigabit broadband provider. It makes gigabit broadband – […]
Claire Byrne to host Today show on RTÉ Radio 1
RTÉ has confirmed Claire Byrne as the new presenter for RTÉ Radio 1’s weekday mid-morning Today current affairs and magazine programme. As and from next Monday, Byrne will take over from Sarah McInerney, who has stood in as the presenter of the two-hour show (10am to midday) in recent months following Seán O’Rourke’s stepping down […]
Legacy rolls out ads to re-open Dublin
Despite the new Government restrictions aimed at preventing the spread of Covid-19, Legacy Communications has launched a creative public awareness campaign on behalf of a working group comprising Dublin Town, Dublin City Council, An Garda Síochána and the National Transport Authority using the slogan ‘Easing like a Sunday Morning’. The ads urge Dubliners to ease […]
The Public House wins Bord na Móna
Independent creative agency The Public House has been appointed as the strategic and creative agency for Bord na Móna solid fuel home heating. The agency was appointed following a three-way competitive pitch. The other agencies which presented were not named. Bord na Móna has been in home heating since 1946 using peat sources in the […]
P&G not to appeal Tampax ad ban
Procter & Gamble has decided not to seek a review of the ban imposed by the Advertising Standards Authority of Ireland (ASAI) on its Tampax & Tea TV ad, the ASAI has confirmed. As a result, the decision remains that the ad will not run in the same format again. Ads found to be in […]
Ogilvy’s Irani passes Young Shark Covid-19 test
The Shark Awards have announced the winner of this year’s Young Shark competition. The competition, which is open to creatives under the age of 26, was won by Shauna Irani, a copywriter from Ogilvy India who beat off the competition with her direct mailer idea ‘The Real Test of 2020’. The brief addressed the topic […]
FSAI issues guidelines on vitamin supplements
The Food Safety Authority of Ireland (FSAI) has published new guidance for food businesses to safeguard consumer health from potentially harmful levels of vitamins and minerals in food supplements. The new guidelines has been published as the popularity of food supplements in Ireland continues to rise, particularly with winter looming. The guidance will act as […]
AAI appoints Diageo’s Balsamo as VP
The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Constance Balsamo as its new vice-president. Balsamo serves as head of alcohol policy and public affairs for Ireland at the British drinks giant Diageo and was previously the company’s head of the EU internal market in […]
One in two cinemas now open for business
Half of Ireland’s cinemas are now open for business, Wide Eye Media (WEM) reports. The Eclipse, Gate, IMC, Movieworld, Movies@, Odeon, Omniplex, The Arc, The Lighthouse and various independent screens are now operating again. Su Duff, marketing director, WEM, said other cinemas are due to reopen in the coming weeks as new releases come out. […]
