TBWA\Dublin has decided that humour might be the best way of making a point about a controversial and widely surprising decision by creating an ad which parodies the recent move by the Advertising Standards of Ireland (ASAI) to pull Procter & Gamble’s Tampax ‘Tampons & Tea’ TV commercial where two women discuss how best to […]
Archive2020
HSE Covid-19 again tops BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry has again topped the BrandShout list of most recalled ads by Irish consumers in July after first becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have run across all media since the coronavirus outbreak. German discounter […]
Most Dubliners to shop in-store, PML reports
Research by PML Group shows that more than three quarters of Dubliners intend to carry out the bulk of their grocery shopping in-store over the next six months. At a topline level, 76 per cent of respondents said they intend to shop primarily in-store in the short to medium term, with 11 per cent going […]
Exterion study shows outdoor ads hold up
The number of consumers exposed to out of home (OOH) ads is in line with industry norms, the latest Exterion Media WorkShopPlay survey shows. Despite the current circumstances relating to the Covid-19 pandemic, OOH advertising is delivering high levels of audiences with 83 per cent of those surveyed noticing an ad in the past week. […]
Folk adds Windsor Motors account after pitches
Dublin creative agency Folk Wunderman Thompson has won the Windsor Motors account in a contest with a number of unnamed agencies. It comes on the back of Folk also winning Kraft Heinz business earlier this year, along with the decision by Centrica to award its Bord Gáis Energy account to the agency as part of […]
AAI boss urges “sensible approach” to food ads
After the announcement by the government in Britain to introduce a ban on TV ads for food and drink brands before the 9pm watershed and axe certain promotions, the Association of Advertisers in Ireland (AAI) has urged that the health authorities, Government, consumers and advertisers in Ireland should act sensibly in trying to tackle obesity. […]
Netflix subs now around 550,000
The number of paid subscribers to Netflix in Ireland may now be as many as 550,000, a new report by Core indicates. Netflix does not release official sub figures by market. An estimated 63 per cent of Irish people now have access to the streamed service, although the study does not include households that ‘piggyback’ […]
Vodafone backs Lions 2021 tour
Vodafone will sponsor next year’s British & Irish Lions tour of South Africa to the tune of around €5.5 million when it kicks off with a game against the DHL Stormers in Cape Town in early July. Vodafone’s logo will appear on the front of the Lions’ team shirt and the company will provide communications […]
Onside says sponsorship deals down by 86%
The impact of the Covid-19 pandemic on sponsorship deals has been sizeable with the Onside agency run by John Trainor (above) reporting an 86 per cent drop in deals across April and May, with some slow recovery starting in June with new campaigns such as the RTE Does Comic Relief supported by sponsors such as […]
Reach to buy out Irish Daily Star
Reach, formerly known as Trinity Mirror, whose titles include the Daily Mirror and the Daily Express, has agreed a deal with Independent News & Media (INM) to to buy for an undisclosed sum the 50 per cent stake in the Irish Daily Star publisher Independent Star which it does not own. The deal is expected […]
Folk clients happy to go with the Flo
Folk Wunderman Thompson have announced the launch of Flo which they say makes them the only Irish creative agency to have a fully digitised workflow and means to manage a process from brief right through to delivery, resulting in them being the largest and most efficient Irish production hub for print, digital and broadcast assets. […]
B&A study shows how to make WFH work best
B&A reveals a set of research findings on how corporate staff can cope best with working from home (WFH) and has rolled out a new survey on employee well-being and engagement Employee well-being is a broad concept, covering not only physical and mental well-being, but also staff engagement, job satisfaction, organisational culture, diversity, and beyond. […]
Sun to shine in ads in coming days
News Corp-owned News Ireland has unveiled a new nationwide marketing campaign for the Irish Sun, aimed at broadening the tabloid’s appeal to a wider audience as well as retaining brand loyalty from its existing market. The campaign is running in out of home (OOH) formats and on radio across IRS, Media Central and Urban Media […]
