Hidden Hearing is to sponsor the current series of the Today with Sarah McInerney current affairs show on RTÉ Radio 1 until the end of the summer. The Sunday Times columnist has hosted the show since Seán O’Rourke stepped down from the role last month. McInerney’s presentation style has been described as “forensic, relentless and […]
Archive2020
Newspapers more alive than people may think
Reach’s LesleyAnn Diffin on how the group’s news brands fared during the pandemic… It is no longer mandatory for national newspapers in Ireland to report their circulation figures publicly, following an update to the longstanding ABC audit system. The ABC board made the call to address “publisher concerns that monthly ABC circulation reports provide a […]
eFlow goes with director’s cut
The latest film-inspired eFlow out of home (OOH) campaign has premiered advising toll users to avoid unnecessary penalties. The Dublin campaign coincides with phase two of Ireland’s roadmap with travel extended to anywhere within county or up to 20km from home, the opening of retail outlets and the resumption of normal service by CIE. The campaign […]
Rothco scores D&AD hat-trick for AIB grass book
Rothco Accenture Interactive has scooped up a coveted Graphite Pencil at D&AD Awards 2020 in the typography category for AIB’s ‘The Book That Grew’. A D&AD Graphite Pencil is awarded to “stand-out work, beautifully executed with an original and inspiring idea at its core”. It is the third year running that the agency has picked […]
Marketing Society FC discusses career boo-boos
Continuing on from their first ever online event in April, the Marketing Society’s Future Council returns again soon with an event celebrating the importance of making career mistakes, while focusing on the learnings and positives that can be taken from sharing such experiences. The event is playfully called ‘I FC’ed Up’. All event proceeds will […]
Nutritics rolls out food ordering app
Swords-based nutrition and food tech software provider Nutritics has launched a new ordering app for restaurants and cafés to assist consumers and offset the impact of reduced capacity under Fáilte Ireland’s new guidelines for re-opening restaurants and cafés. The app is available on a complimentary basis until the end of October this year. The app allows […]
Vodafone sponsors Newstalk’s Future of Work
Vodafone is the sponsor of Newstalk’s podcast-first series Future of Work. As Covid-19 has pushed Ireland towards new ways of working, hosts Jess Kelly (above) and Gavin McLoughlin discuss what the future of work looks like along with chosen experts. With many people recently made jobless, the series focuses on the jobs market, upskilling and […]
TNC homes in on healthy drinkers near and far
The Naked Collective (TNC) launches with naturally brewed seltzers targeted at young adults. Based in Kildare and supported by a €4 million marketing investment, Mude and So.Beer isotonic drinks are produced solely from plants, water and vitamins. Mude’s collection of five drinks are said to aid sleep, chill, play, work and provide an immuno boost. […]
Small number of sponsors plan to end deals
Only seven per cent of Irish sport sponsors would consider dropping out of current deals due to Covid-19 impacts, even though one in four rights holders fear losing a partner as a result of the pandemic, a report by the Onside sponsorship agency indicates. Lives streaming is increasingly seen as a opportunity for 60 per […]
IMRO Radio Awards to be streamed live
In place of the annual gala dinner in Kilkenny, the IMRO Radio Awards will now be staged as a live video/virtual event stream allowing the industry to join in from home or in smaller station groups. Radio stations will be able to submit the same number of entries this year free of charge as they […]
Heineken shoulders cost of 10m pints
In welcoming the Government’s decision to reopen pubs serving food, restaurants and hotels on June 29, Heineken Ireland is rolling out a quality and cleaning operation to ensure outlets are prepared. As a result of the swift lockdown in mid-March, there are over 100,000 kegs of Heineken beer and cider in the cellars and dispensing […]
Pieta House launches Run & Ride fundraiser
Thousands of people will tackle their first ever duathlon this summer through a nationwide charity challenge from Triathlon Ireland. Run and Ride for Pieta is a series of weekly activities for both first timers fit and seasoned athletes. The six week series, supported by BMW, will raise money for Pieta House to support suicide prevention and […]
RTÉ focuses on Glamour’s Samantha Barry
Glamour editor-in-chief Samantha Barry was the subject of a documentary screened on RTÉ One last night. Two days after the magazine’s final print edition hit the newsstands in New York, Barry showed up in Dublin to speak at An Post’s Early Bird marketing breakfast in the Ivy restaurant. The 38-year-old journalist has embraced digital media […]
