Following an internal reorganisation at Virgin Media Television (VMTV), Deirdre Macklin has decided to leave the company to “explore new options”. An experienced commercial marketer, she was VMTV’s head of marketing and led an in-house team of marketing, design and content creators at Red Hot Creative, whose outside clients included TAM. Macklin has been with […]
Archive2020
Late Late Toy Show watched by 1.7m viewers
The Late Late Toy Show was watched by an average of 1.5 million viewers live on RTÉ One last Friday night, up 11 per cent on the 2019 live audience, making it one of the most-watched shows on Irish TV ever. Almost four in every five people watching TV at the time were tuned into […]
Huskies rolls out SVP Christmas appeal
Creative agency In the Company of Huskies has announced the launch of St. Vincent de Paul’s (SVP) annual appeal. SVP is Ireland’s largest charity, receiving more than 150,000 calls each year, usually from people in need of food. Unfortunately, the number of people that need help has grown this year and things are more serious with […]
MediaCom wins Lidl, Carat adds Electric Ireland
GroupM’s MediaCom has added German discounter Lidl following a review. The account has been with Core’s Mediaworks up to now. The creative, which was not part of the review, is handled by BBDO Dublin. Dentsu’s Carat has added Electric Ireland, the ESB consumer division. The business was handled by Core’s aptly-named Spark Foundry. MediaCom also […]
Marketing Society announce research finalists
The Marketing Society has announced the shortlist for its 12th annual Research Excellence Awards. Red C, Opinions, Ipsos MRBI and Core Research are each shortlisted in three categories. B&A and MCCP are each nominated in two categories and Empathy Research, Kantar, Spark and W5 are also part of this year’s shortlisted entries. A new category this […]
Glanbia hails heroes in Avonmore stings
Avonmore has launched a new campaign in the run-up to Christmas paying tribute to ‘hero’ neighbours. In a year where everyone needed a helping hand, Avonmore has tapped into the importance of our neighbours and communities as we all stay close to home. The TV ad was created by Goosebump working with production company Red […]
PML research shows local power of ads
PML Group has published analysis of aggregated research results of more than 400 OOH campaigns that have been active during some form of restriction associated with the pandemic since March 2020. Across all key metrics, including recall, relevance, understanding and call to action, campaigns have performed better in 2020 than in the same period 2019. […]
IAPI appoints four new directors
The Institute of Advertising Practitioners in Ireland (IAPI) voted four new directors onto the board at this week’s AGM. They are Aoife McCleary, senior copywriter, In the Company of Huskies, who will join the creative council and Robert McDermott, financial controller, IPG Mediabrands Ireland, who will become the institute’s new treasurer. Stha Banks (above), head of […]
PR man rebrands agency as Relevant
After undergoing a full re-evaluation of his business, PR consultant David O’Brien has changed the name of his agency from Commsolver to Relevant. With a new name and look comes a new vision and service offering from an agency that specialises in corporate, B2B and B2C communications and has a 20-year track record in Ireland […]
One in four would prefer elite sport to stop
In a world where people expect a resounding sense of satisfaction that something new, different and live in the way of sport was gracing our screens, the reality is that only 30 per cent of Irish people are thrilled to see elite sport continue under tighter Covid-19 restrictions, while as many as one in four […]
ASAI’s Twomey assumes new European role
The CEO of the Advertising Standards Authority for Ireland (ASAI) Orla Twomey has been appointed vice chair of the European Advertising Standards of Alliance (EASA) self-regulation body. The ASAI is a founding member of EASA, a non-profit organisation based in Brussels which represents 28 European advertising self-regulatory organisations (SROs). EASA also acts on behalf of […]
Woodie’s festive ad homes in on community
Created by Rothco, the Woodie’s Christmas ad tells the story of an elderly woman, Mrs. Higgins. She’s the matriarch of her community, loved by her neighbours and known for her creaky front gate falling off at the hinge. As her neighbours decorate their homes for the festive season, an unexpected character does something special for […]
Reach gets green light on Star purchase
The publisher of the Irish Mirror will be the new owner of the Irish Daily Star newspaper and websites after it was cleared by the Minister for Media Catherine Martin. Reach had a half share in the tabloid in a joint venture with Independent News and Media (INM) as part of the publisher’s acquisition of […]
