Marketing Society announce research finalists

The Marketing Society has announced the shortlist for its 12th annual Research Excellence Awards. Red C, Opinions, Ipsos MRBI and Core Research are each shortlisted in three categories. B&A and MCCP are each nominated in two categories and Empathy Research, Kantar, Spark and W5 are also part of this year’s shortlisted entries.

A new category this year, ‘Covid-19 and its implications for brand growth’, saw Opinions, MCCP and Kantar making the final shortlist. Deirdre Wafer, chairperson, Marketing Society, said the grand prix winner will obtain a speaking slot at next year’s congress. The winners will be announced at a virtual awards ceremony on Friday, December 4.

This special event will be hosted by actor and comedian Alan Shortt and will also include a special 50th anniversary address from the Society’s chairperson Deirdre Wafer. To register to attend the 12th annual Marketing Society Research Excellence Awards visit

See list of finalists below.

Pictured above is last year’s grand prix winner – B&A for Energia 

2020 Research Excellence Awards Full Shortlist

Advertising and Advertising Media Research     


Storytelling for a new generation

Behaviour & Attitudes

Barry’s Tea


Radio 1 Fights Back – Proving that emotionally connected listeners drive advertising impact

Red C

RTÉ Radio One


Don’t ignore the signs – a killer hiding in plain sight

Ipsos MRBI

Irish Heart Foundation and Novartis


Brand Development & Strategy        


We Got Beef: Growing Irish Beef Exports Across Europe

Empathy Research

Bord Bía


Trócaire: Bringing Overseas Charity Closer To Home

Core Research



A Lesson in Engaging With Young Audiences

Ipsos MRBI



Public Policy & Social Research      


Connecting the Cocooned

Core Research

Health Service Executive (HSE)


Sustainable Nudges in Irish Farming


Bord Bia


Insight Shaping National Public Health Communication Effectiveness During a Global Pandemic


Department of Health


Customer Experience Research      


Softening the Blow

Behaviour & Attitudes



The New Journey Starts Here: Paving the way to a safer journey through a pandemic

Red C



Irish Water – Voice of the Customer Programme


Irish Water


Product Innovation and NPD Research 


Oh Me, Oh Migraine – Describing The Indescribable

Ipsos MRBI

Novartis Ireland


Exploring the Future of Adult Beverages: A Global Perspective


Bord Bia


Thumb Powered Pensions

Core Research

KBC Ireland


Analytic Impact                                     


PTSB: From MI to Me – Bringing Value Based Segmentation to Life

Spark Market Research



Checking the Financial Health of the Nation: The Bank of Ireland Financial Wellbeing Index

Red C

Bank of Ireland


COVID19 And Its Implications For Brand Growth


Supporting Covid-19 Strategy for the Irish Food and Drink Industry: A Global Insight Programme


Bord Bia


Insight Shaping National Public Health Communications Effectiveness During a Global Pandemic


Department of Health


The Power of Insights in Driving Domestic Tourism Recovery


Fáilte Ireland


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