Britvic Ireland has launched a campaign calling on digital natives and creatives to design the next Club Orange can through Instagram with the winning design going on to be produced and sold in stores throughout Ireland. The ‘Club Unreal Flavours’ campaign provides Irish consumers to show how they would turn an ordinary can into an […]
Archive2020
Marketer of the Year Emma Kiernan for AAI talk
Emma Kiernan, marketing manager, Dublin Zoo, who was named Marketer of the Year 2019 for her work in helping develop Ireland’s top family attraction and not-for-profit organisation welcoming over 1.2 million visitors a year, is the guest speaker at this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast talk. Kiernan will be joined at […]
Edelman study points to high levels of distrust
The 2020 Edelman Trust Barometer shows that most Irish people distrust government, NGOs, the media and business. They do not see their economic prospects improving over the coming years and believe that in its current form, capitalism does more harm than good. The 13th annual study surveys over 34,000 respondents in 28 markets. The latest […]
Publicis Dublin re-energised by Flogas
Flogas Ireland has appointed Publicis Dublin as its lead creative agency. The Flogas win follows on from the Bord Gáis Energy (BGE) account moving from Publicis to JWT Folk in an WPP alignment by BGE owner Centrica. In turn, Flogas was handled up to recently by JWT Folk. Launched in 1978, Flogas Ireland supplies LPG […]
Romance a turn-off for a third of Irish singles
One in three single Irish adults are not interested in finding a new partner, a Core study shows. The number of single people in Ireland has increased to 1.2 million, with 34 per cent of women and 28 per cent of men saying they are “not interested in meeting anyone at this time”, highlighting the […]
Today FM elects to go with playful ads
Today FM kicks off its first ad campaign of the year with an irreverent take on the general election. The Communicorp station worked with Dynamo and Adtower in a campaign for #GE2020 around 200 digital out of home sites (DOOH) nationally. The ads aim to engage consumers with the station’s Last Word with Matt Cooper […]
Hair Love sets a new wave for brands
An interesting thing happened at the Oscars in Hollywood. Something that garnered less column inches than Joaquin Phoenix’s speech, the wins for Parasite, Saoirse Ronan’s disappointment, or even Billy Porter’s incredible dress. A film called Hair Love won best animated short and won a first Oscar for the brand Dove and in a way for […]
IPG Mediabrands set to land Emirates
IPG Mediabrands has won the Emirates airline global media account after a competitive review which got underway last July. Havas, the incumbent, and WPP also took part in the pitch. The account is expected to move to the Interpublic group in the autumn and that one of its flagship agency brands, UM, will be handle […]
Communicorp rolls out GoLoud awards
Ireland’s first dedicated digital audio awards, the GoLouds, have been announced by Denis O’Brien’s Communicorp Media to salute popular podcasts and music choices based on annual streaming data. The awards are named after the GoLoud digital audio app serving live radio, podcasts and endless hours of music streaming in one place. The GoLouds award categories […]
Carty to step down as Guinness Storehouse boss
Paul Carty is to retire soon from his role as managing director of the Guinness Storehouse and will be replaced by former Aramark executive Catherine Toolan. Carty has been with the Storehouse since its inception, joining as managing director almost two decades ago. In that time, visitor numbers increased from under 300,000 to almost 1.8 […]
VMTV embraces Valentine’s with new dating show
As St Valentine’s Day looms, Virgin Media Television (VMTV) screens a one-off dating show with a difference. Generation Dating shows how in a world of swiping, ghosting and catfishing, dating can be a tricky business. The new show takes two perfect strangers, one older and one younger, lets them get to know one another and […]
Paddy Power backs VMTV’s horse racing coverage
Paddy Power has signed up as the exclusive sponsor of Virgin Media Television (VMTV) coverage of horse racing meets in the UK for 2020, including festivals such as Cheltenham, the Aintree Grand National, Royal Ascot and Epsom. The deal covers broadcast and digital sponsorship coverage as well as live streaming on Virgin Media Player. Paul […]
Thinkhouse brews up new Barry’s ad
One of Ireland’s most loved grocery brands, Barry’s Tea, has launched its first new TV ad in three years. Created by the youth culture agency Thinkhouse, ‘Sisters’ maintains and develops consumer affinity with Barry’s Tea while aiming to build on the emotional warmth the brand evokes. The ad was directed by Nick Kelly for Hinterland […]
