Creative agency Boys + Girls which sets out to create campaign which entertain consumers has joined the global By the Network group as the exclusive partner in Ireland. By The Network was founded by former Grey global creative chairman Per Pedersen, who has won over 500 major awards, including most recently the multi grand prix […]
ArchiveJune, 2021
Barry Keoghan stars in new Guinness ads
Hollywood actor Barry Keoghan has been hired by Diageo to support its continuing Guinness Raising the Bar initiative. The new ‘Every Moment Counts’ ads highlight safe socialising as pubs start to reopen with the easing of Covid-19 restrictions. The campaign is run in tandem with the LVA, VFI and Hospitality Ulster as a reminder for […]
MII’s new plan to target boardrooms
The Marketing Institute (MII), the professional body for Ireland’s marketing practitioners, has unveiled a new corporate strategy aimed at driving economic growth, helping business leaders achieve better business performance and positioning Ireland as a global hub for marketing expertise through a partnership with Berkeley Global, University of California. The Global Marketing Leadership Programme will be […]
BBDO hires Eliezer for planning role
BBDO Dublin has appointed Brazil native Adriano Eliezer as its new planning director to work alongside head of strategy Sarah Hughes. He was previously global strategy director with BBDO in Germany. His client portfolio includes Honda, Nissan, Adidas, Citibank and P&G. His industry awards include an Effie and Cannes Young Lions for best strategist. Eliezer […]
