ArchiveJune, 2021

Newstalk’s Off the Ball to broadcast Lions Tour

Newstalk will broadcast live the British & Irish Lions test series for the first time from South Africa this summer following OTB Sports securing FM radio rights to broadcast the matches, starting with the pre-tour clash of the Lions clash with Japan at Murrayfield this weekend. Vodafone will sponsor the tour’s previews, post-match analysis and […]

The impact of the pandemic on the health and welfare of a brand will be teased out at this week’s Marketing Institute breakfast by guest speaker Matthias Wenk, marketing director at Home Store+More. Wenk, a former executive with Ryanair and Lidl, will share his own experiences of coping with the challenges posed by Covid-19 since […]

The National Dairy Council (NDC) has a new ad campaign to support foodservice outlets that suffered during the pandemic as part of an EU-funded initiative in Ireland, France, Denmark and Belgium. Bord Bia estimates that Ireland’s food industry contracted by half during the pandemic crisis with the closure of restaurants, pubs, hotels and coffee shops. […]

In normal times, it’s just the cider that ferments for 18 months, but these have not been normal times. The new Bulmers campaign created by Goosebump was originally scheduled to break last summer, but then everything was put on ice – not in the way normally associated with the C&C cider. The new ads return […]

Pat Kiely’s new BiggerStage TV company has been contracted by Virgin Media Television (VMTV) to help roll out a new entertainment show called The Big Deal, which has just started filming in Ireland and will be broadcast in the autumn. Hosted by Vogue Williams, the show’s judges include pop star Boy George, stand-up Deirdre O’Kane, […]

Ireland’s B2B marketing sector has positively benefited from the pandemic overall a new study by the Squaredot agency reports. The annual survey of B2B marketing, which is believed to worth over €100 million, has shown that there has been significant increased reliance on marketing services as a result of the need for companies to be […]

Experienced researcher and customer experience (CX) specialist Clare Kavanagh has joined Behaviour & Attitudes to spearhead the agency’s CX division. Kavanagh will also join the B&A board. She has held senior positions in Lansdowne Market Research, Kantar (former Millward Brown) and was most recently managing director at W5. W5 is part of the Genesis marketing […]

Newly-launched health cover provider Vigo Health has partnered with Meaghers Pharmacy Group to offer free nationwide prescription delivery to its customers. The deal provides Vigo customers with access to over 30 everyday health services under one plan for just one price, on one digital platform and costing less than €10 a week on a monthly […]

In a media first for the Irish market, Exterion Media and CIÉ have launched Digital Influencers, LED digital bridge network. The digital screens, located on the Iarnród Éireann railway bridges at Pearse Street, Amiens Street, Drumcondra and North Strand, are being heralded by the advertising industry as a game changer in out of home (OOH) […]

Women make 61 per cent of all buying decisions and one in six Gen-Zers identify as “queer”, Creative Equals founder Ali Hanan said at the Institute of Advertising Practitioners in Ireland (IAPI) launch of its diversity and inclusion (D&I) policy. In identifying the makers as against the receivers of commercial creative work, seven per cent […]

Today FM has a new ad campaign and tagline running across TV, large format out of home (OOH), broadcast VOD, contextual digital and the radio station’s social media channels in June and July, with further activity later in the year. The ads, created by Publicis, feature presenters Ian Dempsey (pictured), Mairead Ronan, Dermot & Dave […]

Group M agency MediaCom has joined forces with the Gum Litter Taskforce to help push awareness of the ‘Bin Your Gum When You’re Done’ campaign. The campaign aims to urge behavioural change by showing the best ways of disposing of chewing gum. The taskforce is a joint effort between representatives of the chewing gum industry […]

The Association of Advertisers in Ireland (AAI), the group which promotes advertiser interests, has announced that Ireland has been chosen to take part in the world’s first-ever global census of the marketing and advertising industry. The census by the World Federation of Advertisers (WFA) is an effort to provide hard data on the people working […]