Sweartaker, part of PR agency Murray, has successfully pitched to represent Irish Distillers-owned whiskey portfolio. The creative marketing agency, led by former Wilson Hartnell and Thinkhouse executive Aoiffe Madden and Mark Kilbride, will manage PR for Irish Distillers’ portfolio in Ireland, building on the reputation of these iconic whiskey brands. Sweartaker’s focus will be to […]
ArchiveJuly, 2021
Baz’s F-word ads pay off for Bank of Ireland
Bank of Ireland’s latest media campaign fronted by TV and radio personality Baz Ashmawy has resulted in the bank topping the latest BrandShout report on Ireland’s most recalled advertised brands in the July survey by Ipsos MRBI for Marketing.ie. In the ads, Ashmawy teases his “mammy” into saying the F-word, which is nothing more sinister […]
Local Ireland launches its awards
Local Ireland, the body that represents 42 print and online news publishers, has launched its annual media awards to celebrate regional journalism nationwide. The awards recognise the contribution that regional news companies make to journalism and their communities. It is the sixth year of the awards and the fourth sponsored by the National Lottery. President […]
Rockshore Hard Seltzer rolls out on outdoor
Diageo have added Rockshore Hard Seltzer to the portfolio which already includes Rockshore Lager, Rockshore Light and Rockshore Apple Cider. The new drink features sparkling water with alcohol and watermelon, raspberry and lime natural fruit flavours. The 330ml cans contain 83 calories for raspberry and lime flavours and 86 calories for watermelon. The launch is […]
Sky One soon to give way to Showcase
Sky One will soon be rebranded as Sky Showcase in an effort to help customers find their favourite programmes and to discover new shows with more ease. Showcase will be Sky’s flagship channel, replacing the Sky One brand at 106 on the electronic programme guide (EPG) and will feature shows from across Sky’s portfolio of […]
Kelly quits Zenith to help launch MWI
Declan Kelly, deputy managing director and board director at Zenith, is leaving the Core-owned media agency to spearhead the launch of British digital marketing agency MWI in Ireland as it expands its base overseas. It will be the first non-UK office of North East England marketing agency, Mediaworks UK. The agency’s business has been 15 […]
Havas report points to cynical consumers
Irish consumers would not care if 77 per cent of brands disappeared which is four points higher than the global average, a survey by Havas Village Dublin which finds consumers desperately seeking transparency and tangibility. Brands are coming up short, with three in four Irish people tired of brands pretending they want to act for […]
AAI extends deadline for global census
The Association of Advertisers in Ireland (AAI) has extended the closing date for Irish advertising and marketing practitioners to complete the first ever global census of the advertising and marketing industry. Irish brand owners now have until July 31 to give their insights at https://kantarinsights.fra1.qualtrics.com/jfe/form/SV_aeIETsOlYwl074y The census by the World Federation of Advertisers (WFA) is […]
Britvic makes more of MiWadi squash
Britvic, which produces MiWadi, Ireland’s number one squash brand for over 90 years, has launched a €1 million marketing campaign to support a new look for its portfolio as well as the reformulation of its MiWadi 0% Sugar range, which is now fortified with vitamins B and D. Irish consumers are now invited to ‘Liven […]
Premier Sport to show six EPL games
Premier Sports is to broadcast six exclusive live Saturday 3pm English Premier League (EPL) fixtures in August and September starting with Champions League winners Chelsea’s home match at Stamford Bridge against Crystal Palace in what will be Patrick Vieira’s first league game as manager on August 14. Chelsea are seen as a lead contender for […]
Dawson to address IAPI/IoD webinar
The winner of the Ultimate Marketer of the Year award, presented by Marketing.ie in 2018, Fiona Dawson is among the speakers who will speak at the ‘Branding: Vital for Ireland’s Economic Recovery’ co-hosted by the Institute of Advertising Practitioners in Ireland (IAPI) and the Institute of Directors (IoD) coming up at the end of next […]
Thinkhouse backs TU Dublin scholarship
Youth marketing agency Thinkhouse has formed an alliance with TU Dublin and GSA Group to launch the Breakthrough Scholarship, an initiative that aims to make the transition to third level easier for an exceptional student by funding a full scholarship for a masters in digital marketing, a fully paid internship and student accommodation. Research by […]
IAPI zones in on Cannes Lions
The Institute of Advertising Practitioners in Ireland (IAPI) will bring a little bit of the south of France to the shores of Ireland this Friday. This year’s Cannes-alysis takes place at 11.30am to 1pm. Not only did Rothco win a grand prix and Boys + Girls win a gold for creative effectiveness, but PHD Media […]
