The interview by Oprah Winfrey with royal couple Meghan Markle and Harry Windsor broadcast in March was the top TV show in Ireland so far this year with almost 800,000 people tuning in, a report by Core indicates. Streaming levels remain higher than pre-Covid averages, with between 47 per cent and 140 per cent depending […]
ArchiveAugust, 2021
Totem creates new identity for Fitzgerald Power
Accountancy firm Fitzgerald Power hired Waterford-based branding agency Totem to launch its new brand identity. The rebrand is part of the company’s new growth strategy in targeting its accountancy services for the pharmaceutical, convenience retail, food and beverage and SME sectors. Fitzgerald Power has offices in both Dublin and Waterford. Stuart Fitzgerald, managing partner, Fitzgerald […]
Jacob signs up to GroupM’s Invention
Amar Jacob has joined Invention@GroupM to take up the media group’s newly-created role of social and content development director. He has over 12 years of experience working with branding and advertising agencies in Ireland and India, during which time he has worked with some major brands including Michelin, Hyatt, Nissan and Fáilte Ireland. Prior to […]
Folk rolls out TV ad for Vodafone plan
Vodafone Ireland has launched ‘Growing up Together’, a new through the line campaign to communicate its Red Family Plan. In what they claim to be an advertising first, the campaign, which was created by Folk Wunderman Thompson, is a tale of two halves – one story seen from the perspective of two brothers in two […]
Heineken 0.0 goes outdoors with pop ups
Pop-up bars are part of Heineken 0.0 new ‘Now You Can’ campaign, where hikers, walkers, swimmers and bikers passing by to relax and enjoy a free, freshly poured pint in a comfy beer garden, in some of the most picturesque spots in Ireland. The often surprise locations offer people a nice surprise. The first one […]
MediaCom launches new Springboard division
MediaCom, the GroupM media planning and buying agency, has introduced a new division called Springboard. They say that the new unit changes the traditional agency model by offering emerging companies and SMEs the knowledge and operational resources of a large media agency, coupled with the speed and agility needed for early-stage businesses. Ed Ling (pictured), […]
Lidl to be carbon neutral by 2025
Lidl Ireland has made a commitment to becoming a carbon neutral business by 2025 with the launch of a supplier engagement programme and by enabling customers to lower their carbon impact through EV charging points. The retailer also plans to further progress on its targets by committing to a 46 per cent reduction on its […]
Peroni offers beer lovers a free pint
Exemplifying the traditions of Italian craftsmanship, passion and style upon which it was formed, Peroni Nastro Azzurro partners with anyExcuse to launch the ‘Live Every Moment’ campaign and offer Irish beer lovers the chance to enjoy a complimentary pint of Peroni draught as a way of showing its support to bars and restaurants across the […]
Enda Kenny joins Heneghan board
Former Taoiseach Enda Kenny has been appointed to the board of PR agency Heneghan strategic communications as and from next month. A native of Co Mayo, Kenny was Taoiseach from 2011 until his retirement in 2017. He will serve as a non-executive director to the business where he will provide guidance on strategic direction. Heneghan […]
Less worries about Covid-19, Core reports
Levels of worry about Covid-19 have reached their lowest in Ireland since the start of the pandemic, with just 37 per cent of adults currently concerned about the virus, the latest Consumer Mindset Report from Core marketing communications indicates. Optimism around the vaccine rollout is a welcome boost in public morale in comparison to January […]
B&A on lessons from retail’s full return
As the non-essential retail stores of Ireland reopened their doors in May, after their third and most brutal lockdown, it was to a radically different retail climate than the one that had they initially closed to back in March last year. Online retail flourished nationwide, with postmen and Amazon delivery guys the cheery sights that […]
White Claw moves from Rothco to VCCP
Mark Anthony Brands has appointed London agency VCCP to handle its hard seltzer brand White Claw after a competitive pitch. The global creative account was previously handled by agency of record Accenture Interactive’s Rothco for the past five years. Rothco will continue to work on digital assignments for White Claw. The pitch was managed by […]
Irishman’s colourful life story now out
Marketing.ie sister company, Gregmar Books, has just published A Leaf in the Wind which is Matt Cullen’s personal memoir from the last century. As the book’s title suggests, Matt’s life veered from a buffeting in the turbulence of personal despair and grief to happiness and triumph. It is a story of hardship, courage, resilience and […]
