German discounter Aldi has replaced its direct rival Lidl in topping the latest survey of Ireland’s most recalled advertised brands in the June survey for Marketing.ie. Lidl dropped to sixth place in the poll. Vodafone was in second place this month followed by Coke/Diet Coke in third spot. Virgin Media moved from tenth to fourth […]
Archive2021
Short holiday breaks in Ireland way to go
It has been well over a year since most people in Ireland have taken a holiday. Research for Europcar shows that 63 per cent of the public have not taken a break since the start of the Covid-19 pandemic, with one in three taking a staycation in Ireland last year. Of those who ‘staycationed’, the […]
Taoiseach opens up in Virgin interview
Taoiseach Micheál Martin says himself and Tánaiste Leo Varadkar “get on fine” in a frank interview to be broadcast on Virgin Media One at 9pm tonight. In the interview, the Taoiseach says the relationship is important and compromises are made. He also defends calling Varadkar “the Taoiseach” by mistake a number of times, saying it […]
Boys+Girls a roaring success at Cannes
Boys+Girls was awarded a gold and a bronze Lion at this week’s Cannes Lions Festival of Creativity. The Portobello agency was awarded gold in the consumer services/business to business category in creative strategy and a bronze in consumer services/business to business in the brand experience and activation for Three Ireland ‘Island’ TV work. The long-running […]
More young people switch to TV news
The percentage of young people citing TV as their main source of news has almost doubled in 2021, the latest yearly Reuters Institute Digital News Report for Ireland shows. The research of around 2,000 people across Ireland also found that WhatsApp is now the country’s most popular social media platform for any reason, and has […]
Publicis shares VHI’s latest story
Publicis Dublin has launched its latest VHI Healthcare testimonial campaign featuring Cristín and Alex across TV, VOD, radio and digital audio. The campaign follows the now familiar storytelling approach, using a series of testimonials from real customers and animation produced by Piranha Bar, all of which have delivered high levels of brand awareness. The latest […]
IAPI appoints Ryan as programme director
Katherine Ryan has been promoted to programme director by the Institute of Advertising Practitioners in Ireland (IAPI) and will now be responsible for heading a number of the institute’s key initiatives, including Effie Awards Ireland, Cannes Young Lions and various member events. Ryan joined IAPI in 2017 as communications and events co-ordinator. She became programme […]
Entries now open for this year’s Sharks
The Shark Awards have launched their 2021 advertising and design awards season with a call for entries. Taking the reins as jury president is Anomaly London’s group executive director LA Ronayne (above). During her two-year tenure, Ronayne will aim to ensure a high standard of judging is maintained, as well as overseeing any category modifications. […]
Rothco wins second grand prix at Cannes
Accenture Interactive’s Rothco have won their second grand prix at this year’s Cannes Lions international festival for their Saylists campaign with Apple Music and Warner Music. Rothco are the only Irish agency to ever win a grand prix. Their last grand prix win was at the 2018 Cannes Lions for their AI-led ‘JFK Unsilenced’ work […]
Newstalk’s Off the Ball to broadcast Lions Tour
Newstalk will broadcast live the British & Irish Lions test series for the first time from South Africa this summer following OTB Sports securing FM radio rights to broadcast the matches, starting with the pre-tour clash of the Lions clash with Japan at Murrayfield this weekend. Vodafone will sponsor the tour’s previews, post-match analysis and […]
Home Store+More’s Wenk to talk Covid
The impact of the pandemic on the health and welfare of a brand will be teased out at this week’s Marketing Institute breakfast by guest speaker Matthias Wenk, marketing director at Home Store+More. Wenk, a former executive with Ryanair and Lidl, will share his own experiences of coping with the challenges posed by Covid-19 since […]
NDC runs ads to support food outlets
The National Dairy Council (NDC) has a new ad campaign to support foodservice outlets that suffered during the pandemic as part of an EU-funded initiative in Ireland, France, Denmark and Belgium. Bord Bia estimates that Ireland’s food industry contracted by half during the pandemic crisis with the closure of restaurants, pubs, hotels and coffee shops. […]
Bulmers Cider ads return to time theme
In normal times, it’s just the cider that ferments for 18 months, but these have not been normal times. The new Bulmers campaign created by Goosebump was originally scheduled to break last summer, but then everything was put on ice – not in the way normally associated with the C&C cider. The new ads return […]
