Heineken will screen its new TV ad during Ireland’s Six Nations game against England at the Aviva Stadium at 4.45pm tomorrow. Created by Publicis Dublin with South Africa-based Karien Cherry directing, ‘The Perfect Match’ plays on rugby rivalry and follows three couples, pitted against each other as their teams face off and their relationships take […]
Archive2021
Sky’s Now TV to rebrand as Now
A nationwide campaign to relaunch Now TV as Now will be rolled out this month. The ‘Welcome to Now’ campaign will run across TV, digital channels and out of home (OOH) advertising. A streamlined identity, with a new green colour palette, makes use of a graphic illumination on the ‘O’ – a portal to showcase […]
IDA campaign plants seeds in FT cover wrap
A global campaign for IDA Ireland created by BBDO Dublin and Core media agency Zenith will include a cover wrap on the Financial Times newspaper this St Patrick’s Day. FT readers will be able to plant seeds embedded in the cover. The idea behind the campaign is to encourage business decision makers to choose Ireland […]
Abrahamson names Virgin’s short film winners
The winners of the Virgin Media Discovers short film competition were announced by director Lenny Abrahamson on Virgin Media Television’s Box Office show hosted by Lisa Cannon. Young filmmakers Allie O’Rourke and Becky Cheatle with their project ‘Punch Line’ and Rehan Ali with his project ‘Water Under The Bridge’ will share the €60,000 prize fund. […]
Creatives roll out search for all sorts of Paddies
This St Patrick’s Day, creative agency The Brill Building is launching award-winning filmmaker and photographer Ross O’Callaghan’s search for men named Paddy, Pat and Patrick from all walks of life for portraits to capture what it’s like to identify as Irish and male in today’s Ireland. The project’s aim is to challenge the stereotype of […]
Tesco salutes frontline staff in ads
As Ireland marks one year since the beginning of the Covid-19 pandemic, Tesco has launched an advertising campaign to recognise some of its frontline staff who have gone the extra mile in local communities. Operating in a much changed environment since last March, Tesco staff have worked to ensure that groceries are available to customers […]
Cunningham replaces Ní Laoire in BBDO role
BBDO Dublin has appointed Katie Cunningham as head of account management in place of Caitríona Ní Laoire who left the Omnicom agency to join Core Creative in charge of brand development. Cunningham, a barrister by training, joined BBDO from Rothco | Accenture, two years ago during which time she has worked on the Tourism Northern Ireland […]
Byrne to head up Reach’s new commercial unit
Reach, which now counts the Irish Daily Star within its stable of newsbrands alongside the Irish Daily Mirror, is to establish a single buying point for both daily newspapers. The joint print offering will be known as ‘The Morning Market’ and the publisher says advertisers will now be offered a combined reach of 222,000 readers going […]
Virgin invites sealed bids for Love Island
Virgin Media Solutions (VMS) has released the sponsorship package for this year’s Love Island TV series after it was confirmed recently that the reality show would go ahead this summer with an extended run. VMS has released a commercial package around the show, including sponsorship, and is inviting Irish advertisers to put in sealed bids […]
Core predicts nine point increase in ad spend
There is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]
Vodafone study points to supports for women
Late last year, Vodafone and its agency Dentsu looked at women entrepreneurs in Ireland to discover the challenges they faced in starting and succeeding in business. They reviewed a wide body of research already carried out, consultations with experts, mapping of services currently available and in-depth interviews with female micro business owners. The exercise showed […]
PML Group announces Poster Impact winners
The winner of this year’s Poster Impact awards have been announced by PML Group following a research study commissioned by the specialist and involving interviews by Ipsos MRBI of 6,000 Irish consumers. They were asked to comment on 800 campaigns from last year. The effectiveness scores are based on consumers campaign recall and creative ratings. […]
Edelman study shows health bodies rate best
The 2021 Edelman Trust Barometer shows the emergence of health authorities and members of the scientific community as highly trusted leaders. Some 71 per cent of respondents see the Health Service Executive (HSE) and the National Public Health Emergency Team (Nphet) as trusted bodies, while the World Health Organization (Who) enjoys similar trust levels. The […]
