Despite recent reports of high no-show rates for vaccine booster appointments, 84 per cent of people across Ireland would avail of the Covid-19 booster jab if it was offered to them by the HSE. The findings come from Zahra’s end-of-year consumer sentiment report, which investigates the feelings, shared experiences and pain points of 6,017 Irish […]
Archive2021
Folk and Mindshare roll out BGE Christmas ad
Bord Gáis Energy (BGE) has launched a TV campaign entitled ‘On Call’ aimed at capturing the spirit of Christmas and takes inspiration from the company’s service engineers, everyday people who sign up to work on Christmas Day, even if it means being away from family on the day. The ad highlights the commitment and care […]
Bonfire’s Sean Hynes new IAPI president
Seán Hynes, co-founder and creative director of Bonfire, has been elected president of the Institute of Advertising Practitioners in Ireland (IAPI). Hynes held a number of senior creative positions in other agencies, including Bates Ireland, Y&R and Publicis QMP. He succeeds Dentsu’s Shenda Loughnane as she becomes global MD at the group’s iProspect. Hynes’s work […]
Businesses less happy about hybrid working
As employers are again urged to embrace remote working, new research reveals that Irish businesses are less happy about hybrid working since the phased reopening of workplaces in September. A report by Adare Human Resource Management (AHRM) shows that only one in three employers, excluding retail and wholesale sectors, rate hybrid working highly. The figure […]
Káno adds trio to its client service team
PR agency Káno Communications has announced three new hires for its client service team. Claire Egan has over 15 years’ experience in the communications industry, working in the media, publishing, sport and higher education sectors. She joins Káno as a senior account manager from DCU, where she worked in the communications unit on research and […]
Susie Horgan awarded PRII fellowship
Susie Horgan, founder and managing director of Cork agency Springboard Communications, has been made a fellow of the Public Relations Institute of Ireland (PRII). The PRII award a member fellowship in recognition of the person’s professional skill and to someone who is seen to have supported the development of the PR industry and the work […]
Nolan moves up ranks at Genesis
Researcher Mark Nolan has been promoted to deputy managing partner at Genesis. He joined the marketing consultancy group in 2019 as a consulting director from Core. On his joining Core after seven years at Amárach Research, he launched Ignite which later became Core Research. He is also a former chairperson of the Marketing Society. Nolan […]
Vodafone embraces love tale for Christmas ad
Vodafone Ireland hired creative agency Grey London to get the message across to Irish consumers that through the power of the brand’s mobile and broadband networks, local communities and families can believe in stronger connections this Christmas. The ad tells a love story that reflects a new rural Ireland and a journey of transformation for […]
Tourism Ireland targets Canada
Tourism Ireland is working with The Weather Network (TWN) television channel in Canada on a new campaign. Four new videos will be seen by around 10 million people across Canada when they air next month. The campaign also includes a podcast of This Day in Weather History focusing on the winter solstice at Newsgrange for […]
Dentsu issues media trends report
For the first time ever, Dentsu has gathered and published the insights and predictions of its global media agencies into the 2022 Media Trends guide for marketers worldwide. Futurist experts, industry specialists and leaders from Carat, Dentsu X and iProspect joined forces to identify and explore the biggest media trends to watch out for in […]
Irish creatives back quality of work – IAPI
A survey of Irish creatives at home and abroad by the Institute of Advertising Practitioners in Ireland (IAPI) shows that 68 per cent of respondents described the quality of commercial creative work being produced in Ireland these days as good to excellent, 28 per cent see it as average, while a mere three per cent […]
Boys+Girls Irish winner at London Awards
Based in New York, the prestigious London International Awards (LIAs), has revealed its 2021 winners from across 25 media and 53 countries. Boys+Girls was the only Irish agency to be awarded and one of three agencies globally to win in radio. The Portobello agency took home one gold and one silver, both in radio and […]
MII to stage sustainability forum
As most of us are aware, the Earth is a finite resource. Through established behaviours, we are using up too much of its natural resources. Climate change is widespread, rapid, and intensifying. The facts are clear, the natural world is in crisis and it is down to us. But it is not too late, there […]
