Archive2021

B&A shortlisted for four research awards

The Marketing Society has announced the shortlist for the 13th annual Marketing Society Research Excellence Awards to be held in early 2022. Behaviour and Attitudes (B&A) have been shortlisted for four campaigns. Red C Research, Opinions and Spark Market Research have three campaigns shortlisted. Empathy, MCCP and Ipsos MRBI also made the shortlist. B&A is […]

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An Post hires Thinkhouse for festive stamps

Youth marketing agency Thinkhouse was presented with the opportunity by An Post to put their stamp on the festive greetings across Ireland this year as they were invited to design this year’s Christmas stamp collection for the State postal company. The agency’s design team, led by Shane Kenna, created a series of stamps to invoke […]

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Boys+Girls all ale and arty for Smithwick’s

Diageo has hired Boys+Girls to create a new Smithwicks campaign hammering home the red ale’s new line, ‘Indescribably Delicious.’ The agency recently handled Diageo’s Roe & Co whiskey campaign in Ireland and the US. The new work for Smithwicks is a sequel to its ‘Keep It Interesting’ poster campaign shot by acclaimed photographer Martin Wonnacott. […]

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Huskies behind Allianz ads for Women’s Aid

German insurer Allianz is helping to end the silence on domestic abuse in Ireland with the launch of a new three-year campaign for Women’s Aid and €1 million in funding to tackle such abuse. The partnership also includes non-financial supports, including the internal training of all senior managers at Allianz, a domestic abuse policy and […]

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Bewley’s targets youths with new Christmas ad

Bewley’s hired Dublin creative agency The Tenth Man to highlight the role coffee plays in Ireland at Christmas. The TV ad, part of the brand’s ‘Believe’ Christmas campaign, celebrates the festive season in Ireland with some heart-warming moments, with both coffee and a sense of belief taking centre stage as the brand’s driving force during […]

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Students urged to enter enterprise awards

Enterprise Ireland is inviting students from third-level institutions nationwide with a business idea with commercial potential to apply to this year’s student entrepreneur awards. This year is the 41st year of the awards which are jointly sponsored by Cruickshank, Grant Thornton and the Local Enterprise Offices, and are part of a drive for students to start […]

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Monaghans goes with social ad

Luxury knitwear brand Monaghans Cashmere hired Banjoman Films to create its first-ever Christmas campaign starring theatre actor Barry McGovern. Located just off of Grafton Street on South Anne Street, Monaghan’s Cashmere was first established 61 years ago by the now 96-year-old Tom Monaghan, with three generations of family having worked there. In its lifetime, the […]

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Aldi tops latest BrandShout poll

Aldi has knocked its rival Lidl off the top perch to take the lead position in the November BrandShout telesurvey. Lidl, which slips to number two, was the poll topper for both September and October. The ad recall analysis, conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of […]

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Late Late Toy Show raises €6.6m

The Late Late Toy Show appeal has raised €6,601,895 million so far for Irish charities as people tuned in to the show from 150 countries. An average audience of 1.8 million tuned in across the weekend, making it one of the highest-rating TV programmes on a single channel on record in Ireland. Average TV viewing […]

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Premier Sports to show 25 PL games

Premier Sports will broadcast 25 live and exclusive Premier League games throughout the coming weeks. On Tuesday, November 30, the channel will be the only place to watch every PL game from round 14 with all 10 midweek fixtures live over three nights. The coverage begins at 7pm on Premier Sports 2 when Eddie Howe’s […]

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Some trouble at North Pole?

Claire O’Rourke on Irish consumers’ awareness of supply chain issues in the run up to Christmas. How does in store compare with online? As we head into the second Christmas of the pandemic, life is somewhat less disrupted by Covid-19, but we are seeing  the impact on global supply chains. Retailers started warning early in […]

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Sky News takes to Saorview platform

Sky’s flagship international news service, Sky News, will become free to air in Ireland as the channel launches on Saorview from next Tuesday, November 30. Users of Ireland’s free digital TV service will find Sky News on Saorview channel 23 – with access to Sky News’ live 24-hour bulletins and programmes. It becomes the 12th […]

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Boys+Girls imagines Roe & Co’s golden hour

Creative agency Boys+Girls were hired by Diageo to roll out a new international campaign for its Roe & Co whiskey. Diageo launched the brand a few years ago and Boys+Girls have worked closely with the drinks giant since, winning a competitive pitch to launch the brand. It is the first international campaign covering markets including […]

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