Archive2021

Connelly appoints new team as Lee departs

US-owned ad group Connelly Partners has a new senior management team running its Dublin agency following the departure of Keith Lee. In 2018, Boston-based Connelly Partners acquired Strategem, the digital agency with a view to extending its European links. Keith Lee, the then incumbent MD of Stratagem, spent the last few years managing the transition. […]

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Vodafone show can-do approach on outdoor

Vodafone has unveiled ‘Together We Can’ as its new global brand positioning celebrating what people can achieve when combined with tech on classic and digital billboards. The company is positioning beyond mobile telephony as a broader tech business. Planned by Carat and PML, the OOH covers 48 sheets, 96 sheets, Digipoles and a mega 240 […]

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Corrigan to head up strategy at MediaCom

GroupM’s MediaCom has announced the appointment of Eoin Corrigan to the media agency’s newly created position of head of strategy. He joined MediaCom as an account director from Carat in 2015 and then became business director two years later. Corrigan now works with clients to develop media strategies and will manage the agency’s strategic focus. […]

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Woodies visits Liam’s garden wonders in TV ad

As spring blooms, Accenture Interactive’s Rothco has followed up on its highly-rated Christmas ‘Mrs Higgins’ campaign for DIY chain Woodies with a new TV campaign helping consumers to look ahead to longer, brighter days. The new film tells the story of a young boy called Liam, who is giving his friend a tour of the […]

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Javelin to log off for agency’s 35th birthday

Following a busy year, Javelin has announced that it plans to close for business for a day next Friday, April 30, the reason being it marks the creative agency’s 35th birthday. To celebrate this milestone birthday Javelin’s board of directors has decided to close their offices, both physically and remotely for the day, on the […]

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Nestlé’s KitKat roll out recycled posters

Nestlé Ireland has become the first advertiser in the Irish market to use 100 per cent recycled paper for an out of home advertising campaign. The Swiss confectioner and PML Group have combined to improve sustainability and have a break from tradition in out of home ads for the launch of KitKat Zebra, using green […]

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NUI Galway seeks help with remote working study

Researchers from the Whitaker Institute at NUI Galway and the Western Development Commission (WDC) are seeking participants for the yearly national Remote Working in Ireland survey. The third annual survey will gather data on employees’ experiences of remote working one year on from lockdown and seek inputs on their preferences post pandemic. The survey is […]

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IAPI announces Irish judges for Cannes

The Irish jury line-up for this year’s Cannes Lions comprises Emma Sharkey, chief strategy officer, Accenture Interactive’s Rothco, for radio and audio work; Rory Hamilton, co-founder and chief creative officer, Boys+Girls, will judge the film entries and Carol Lambert (above), board creative director, Publicis Dublin, who will judge the industry craft entries. The judges were […]

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Online spend up by 8% to €726m

Digital advertising spend in Ireland for 2020 reached €726 million, the latest IAB PwC Online Adspend report indicates, reflecting a growth rate of eight per cent year-on-year. Display advertising was up by 12 per cent to €367m, driven by growth in social of 22 per cent and video 30 per cent. Display ads accounted for […]

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New report points to Dublin Bay health issues

Environmental action group SOS Dublin Bay has launched a policy document on the water quality crisis in Dublin Bay detailing what is happening and actions needed to protect the public. The group is calling for urgent steps to better inform people of the extent of the problem which is “serious and a more significant risk […]

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Huskies wins OOH digital award for Movember

In the Company of Huskies has won the Drum award for its digital out of home campaign for Movember. The international awards salute campaigns which most effectively combine creativity and tech. It is judged by a panel of international marketing journalists from the likes of LadBible Group, Condé Nast, Google, South China Morning Post and […]

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Fulfil sees sale of its 120 millionth bar

The owners of the Fulfil protein bar claim that this month will mark the sale of its 120 millionth bar, five years after the brand’s first launch of confectionery ‘bars with benefit’ in Ireland. To celebrate the milestone, a new Fulfil ‘out of this world’ chocolate caramel bar has been rolled out in shops nationwide […]

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Colm O’Reilly to chair NewsBrands

Business Post chief executive Colm O’Reilly is the new chairman of NewsBrands Ireland, the representative body for Ireland’s national news publishers, print and online. O’Reilly has represented the Post on the NewsBrands’ management committee for the past three years. He has over 25 years experience in business and media in Ireland, the US and UK. […]

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