A flat white is Ireland’s favourite coffee, data based on 250,000 digital payment transactions by LoyLap indicates. Following closely behind is cappuccino, with latte and americano rounding off the list. Latte is regarded as 24 per cent less favourable than cappuccino with americano 19 per cent less popular than latte. Flat whites were most popular […]
Archive2021
Starcom wins TAMIs grand prix for Lottery
The winners of Ireland’s TV planning awards known as the TAMIs have been announced. Once again, the event took place virtually with the winners being revealed in a one-off broadcast. Starcom were awarded the grand prix award for their consistently high standard of work on the National Lottery. As a reward, the National Lottery receives […]
ASAI eager to hear back on food ad rules
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote high standards of marketing communications in Ireland, recently introduced new rules relating to the advertising of high fat, salt and sugar (HFSS) products which are incorporated into the authority’s food and non-alcoholic beverages code. The new restrictions will come into […]
Tourism unable to keep pace with jobs
The ending of lockdown and reopening of international travel has created a surge in tourism recruitment, new data published by jobs site Indeed shows. Job postings with keywords such as ‘tourism’ and ‘hospitality’ in Ireland more than doubled as a proportion of total job postings in the three months to the end of August compared […]
Heineken signs new Ulster Rugby deal
Heineken Ireland has agreed a new long-term sponsorship with Ulster Rugby, which also sees the Dutch brewer continue as the pourage partner at Kingspan Stadium. The deal comes as the public bars at Kingspan Stadium re-open for the United Rugby Championship. Ulster’s Iain Henderson, Jacob Stockdale and Stuart McCloskey were on hand for the announcement. […]
Huskies rolls out Londis’s new Liam & Des ads
BWG-owned convenience store chain Londis has launched a new TV and social media multi-platform advertising campaign starring duo Liam and Des. Ireland was first introduced to the two likely lads in 2019 as part of Londis’ sponsorship of RTE’s Ireland’s Fittest Family. Londis has built on the Liam and Des theme in stings as part of […]
Kiernan for marcoms role at Fáilte Ireland
Emma Kiernan, who won Marketer of the Year (MotY) in 2019 for her work at Dublin Zoo, is to join Fáilte Ireland as head of marketing communications. Kiernan helped develop Dublin Zoo as Ireland’s top family attraction and not-for-profit organisation, welcoming over 1.2 million visitors a year. She was the executive responsible for driving the […]
IAPI announces Ireland’s first Effie winners
The Effie Awards Ireland 2021 winners were celebrated during a virtual broadcast from the Mansion House yesterday. Hosted by IAPI, over 600 agency folk and their marketing clients tuned into the online ceremony, with RTE’s Jennifer Zamparelli as MC. The online awards ceremony celebrated the most effective Irish marketing and advertising campaigns chosen […]
Core says 1.5m adults ready to socialise again
Public confidence about returning to social activities previously barred under Covid-19 restrictions is steadily increasing and the sentiment is largely optimistic as 1.5 million adults are ready to attend concerts, clubs and sporting events, the latest monthly consumer report from Core shows. The study indicates that 2m people would attend an indoor gig or nightclub. […]
Mediahuis rolls out Display Pro for digital ads
Mediahuis has launched a new propriety product called Display Pro in response to demand for more sophisticated and effective digital advertising solutions. Avantcard and Renault are two of the first clients to partner with Mediahuis on the new product, commissioning Display Pro campaigns to run across Independent.ie, BelfastTelegraph.co.uk and SundayWorld.com. The Display Pro proposition offers […]
PML say consumers plan to change providers
More than one in five Dublin households intend to change broadband and energy providers over the next six months, new research by Ipsos MRBI for PML Group indicates. The Big Switch study was conducted among 300 16–54-year-olds in the capital. It suggests that as we emerge from the pandemic consumers want to shop around for […]
Kennedy all spooked up for MiWadi fundraiser
TV and radio broadcaster Lucy Kennedy helped launch the annual Trick or Treat for Sick Children fundraising campaign in aid of Children’s Health Foundation (CHF) with the help of Aoife and Ciara Jane O’Sullivan who have both spent time at CHI at Crumlin and Temple Street. People are asked to take part in some monster […]
Huskies’ Smurfit Kappa campaign vies for Effies
In the Company of Huskies has been shortlisted in the Effie Awards UK for their work with Smurfit Kappa with their entry, ‘Boxing our way from the storeroom to the boardroom’. Eschewing the traditional narrative of price and efficiency, the campaign positioned paper packaging as a growth driver, a sustainable solution and a strategic imperative. […]
