A new report from Accenture Interactive’s Rothco agency points to how the scale of disruption, the level of cultural and societal change that has taken place over the last two years is underestimated by brand owners. The report, called ‘Anarchists in Slippers’, explores the awakening anarchy that people are experiencing’ in the wake of the […]
ArchiveJanuary, 2022
KPMG extends Leona Maguire deal
KPMG is extending its sponsorship of Irish professional golfer Leona Maguire for another four years. It was one of the first commercial deals signed by the Cavan golfer when she turned pro in 2018. KPMG also sponsors the Irish Kids Golf Tour as part of its grassroots to high performance investment in Irish golf. The […]
Rob Kearney joins Virgin’s pundits
Former Leinster and Ireland full back Rob Kearney has signed up to the Virgin Media Television panel alongside Joe Molloy, Matt Williams and Shane Horgan as the Six Nations starts next week. The Louth man joins Grace Davitt, Jenny Murphy and Sene Naoupu as the tournament kicks off with Scotland v England on VM1 at […]
Emirates flies Burj stunt to push Expo
Middle East airline Emirates put a stunt woman on the spire of the world’s tallest building in a A380 flypast for a $20 million campaign to promote visits to Dubai and Expo 2020. The ad involved months of planning for the maneouvres around Burj Khalifa and Expo site with stuntwoman Nicole Smith-Ludvik, showcasing Dubai’s ‘nothing […]
IAPI says most agencies embrace D&I policies
The vast majority – 87 per cent – of the country’s advertising agencies have a diversity and inclusion policy (D&I) in place, the 2021 Census released by the Institute of Advertising Practitioners in Ireland (IAPI) shows. Equally encouraging is that 41 per cent of respondents said that a D&I policy was the key factor in […]
Bulmers to lead shows at HRI races
Horse Racing Ireland (HRI) racecourses has announced C&C’s cider brand Bulmers as its official entertainment partner for the next three years. The two parties will work together to grow interest and appeal in Irish horse racing and enhance the racegoer experience with new entertainment including music and comedy across some high-profile race festivals. The Bulmers […]
Cox to leave Core after 15 years
Alan Cox is stepping down as chief executive of Core to launch a software practice focused on business transformation. Following a succession process, led by Core chairman Patrick Coveney, deputy CEO Aidan Greene will become the new CEO from the start of April. Over the past 15 years, Core has become Ireland’s foremost marketing communications […]
Irish Life to sponsor Dublin Marathon
Irish Life is to become the title sponsor of the Dublin Marathon and race series in a three-year deal for an undisclosed sum. The two previous race sponsors were SSE Airtricity and, more recently, KBC Bank. Now in its 43rd year, up to 45,000 of runners of all abilities from elite through to joggers sign-up […]
Guinness heads BrandShout for January
Diageo’s flagship brand Guinness tops the latest BrandShout poll for January as December’s league leader SuperValu slips to third place, behind new entrant VHI in second place. Lidl drops one place to fourth. The ad recall analysis, conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 Irish […]
Core says Covid-19 concern has fallen
Public concern about the Covid-19 pandemic declined this month, Core states in its latest Consumer Mindset report, which has tracked sentiment about the virus for the past 21 months. Just 42 per cent of people remain concerned, down from 48 per cent in December and a sharp decline on the January 2020 figure when concern […]
Field to step down as Marketing Institute boss
In a move that has caught Irish marketers by surprise, David Field has announced that he has resigned as chief executive of Marketing Institute Ireland (MII) to return to retail as managing director of Fresh – The Good Food Market grocery and deli supermarkets, where he was previously director of operations for two and a […]
Huskies expands pack with new hires
Huskies have announced a number of new appointments and promotions after a busy year which saw the agency add clients and scoop some top industry awards. The new hires include Jane Adams, who has joined from Core where she was business director on Fáilte Ireland. Adams has over 20 years’ experience and worked at Grey […]
Chill warms to odd birds for new TV ad
Irish home and motor insurer Chill has launched a new ad campaign, the first round of work by recently-appointed creative agency BBDO Dublin. ‘Growing up, not growing old’ is the inspiration for the new ad. The online insurance broker celebrates its 15th birthday this year and has decided to mark the occasion with its biggest […]
