The average Irish adult in a TV home watches for two hours 47 mins every day or almost 20 hours a week, the latest TAM Ireland/Nielsen figures show. The report indicates that 84 per cent of daily viewing is consumed live and the remainder as catch up. Housekeepers continue to be among the heaviest viewers […]
ArchiveJanuary, 2022
Diageo rolls out Guinness zero emission trucks
Diageo Ireland has announced plans to introduce its first zero emission vehicles into its Guinness truck fleet from this summer. The ambition is for 70 per cent of Guinness trucks to be zero emission by the end of 2025 and universally by the end of the decade. Diageo already has a zero emission vehicle, which […]
20 Questions with Tara Moran, VMTV
Tara Moran is head of client solutions at Virgin Media Television (VMTV). She was previously head of partnerships and digital innovation. She joined VMTV from Maximum Media. She is a graduate of the UCD Michael Smurfit Business School where she earned a masters in marketing and she also has a bachelor of commerce international (Spanish) […]
Sponsorship to grow by eight per cent
The Irish sponsorship market grew by six per cent to reach €180 million in 2021 and while the sector has yet to return to pre-Covid-19 levels, the 16th annual Onside industry survey estimates there will be growth of eight per cent this year taking spend to €195m, which will be a step closer to the […]
Exterion Media rebrands as Global
Global, the media and entertainment group, has formally rebranded Exterion Media in Ireland and Northern Ireland as Global in line with other international markets. Exterion Media was acquired by Global in 2018, making it one of the largest out of home (OOH) advertising companies in Europe. The business previously traded in Ireland as CBS Outdoor. […]
Javelin promotes O’Flaherty and Cosgrove
Cathal O’Flaherty and Adrian Cosgrove have been formally appointed as joint creative directors and board members at Javelin. Cosgrove returned to the agency as a senior copywriter in 2017, having served as creative director at OwensDDB where he worked on VW. During his time as a copywriter at Irish International BBDO, his clients included Aer […]
Currys cooks up drama in TV ad
Electrical retailer Currys has released the third in its series of ‘kitchen disaster’ themed TV ads. The ads feature a kitchen disaster theme based on research which shows that 85 per cent of kitchen appliances are distress or replacement purchases. Currys said that 65 per cent of people have experienced a kitchen disaster and the […]
GroupM reports 20% growth for 2021
The Irish advertising market grew by 20 per cent last year, GroupM Ireland reports. WPP’s media group predicts growth of nine per cent in the Irish market in 2022, after a decline of six per cent in 2020 due to the impact of the coronavirus pandemic. GroupM partly credits the growth in the Irish market […]
