Publisher Reach flags success of its morning market offering as it passes one year since the Irish Daily Mirror and the Irish Daily Star newspapers joined forces. The joint print offering continues to provide advertisers with strong audiences in the Irish red top market offering a combined reach of 248,000 readers going by the latest figures […]
ArchiveMarch, 2022
Bloom creates pizza worship for Just Eat
Bloom created a PR stunt for Just Eat by surprising the winner of the food home delivery brand’s game changer award, Dough Box co-owner Donal Byrne, with an all-singing Gospel group belting out a version of ‘Oh, Happy Day’ outside his pizza shop in Bray. The idea of the stunt was to build awareness of […]
Boys+Girls paints pictures for Colourtrend
A new ad campaign has been launched for Irish paint brand Colourtrend titled ‘A World of Quality in Every Colour’. Created by Boys+Girls, it is the first major campaign since 2016, when the late Eoghan Nolan’s Brand Artillery devised a series for General Paints voiced by actress Fiona Shaw. The TV campaign debuts this month […]
Sky to open four stores in Ireland
Sky plans to open four new stores in Ireland, with the first store now open in Blanchardstown Shopping Centre in Dublin. The three other stores, which are based at Crescent Shopping Centre, Limerick, Mahon Point Shopping Centre, Cork and Dundrum Town Centre in Dublin, are expected to open their doors to members of the public […]
Purpose Disruptors to host change debate
A network of advertising and marketing executives addressing climate change issues will host a discussion about the changes happening across the industry and how sustainable practices are being introduced by both agencies and clients. The Purpose Disruptors’ online session is titled ‘How Change Happens – Stories of Positive Change in Irish Adland’. Purpose Disruptors seek […]
Kellogg on a new high as Skyline sponsor
Kellogg has signed up as the title sponsor of the Skyline Tour tourist attraction at Croke Park. Renamed the Kellogg’s Skyline, the news follows a ten-year partnership between the multinational food cereal and snack brand and the GAA through their annual summer camps, Kellogg’s GAA Cúl Camps, which has seen over 1.5 million youngsters take […]
Virgin Media More coming soon
Virgin Media Television will soon launch Virgin Media More, a new channel showing the first screenings of Irish and international drama, documentaries and sport. More kicks off on Channel 100 at 9pm on Tuesday, April 12 with Holding, the screen adaptation of Graham Norton’s best-selling debut novel. The four-part series is set and filmed in […]
BBDO draws attention to VW’s zero carbon
BBDO Dublin has created a new out of home (OOH) campaign for Volkswagen to promote its all-electric ID.3 and ID.4 models. The billboard located on Dublin’s Macken Street takes the humble pencil to make a statement by creating a hand drawn billboard to highlight the brand’s ‘Way to Zero’ mantra as the motor industry pivots […]
War in Ukraine major concern, B&A reports
The war in Ukraine has changed people’s main concerns, with climate change and Covid-19 falling back and inflation, a possible escalation of the war and energy supply security now top of mind. Yet, climate change remains an issue for Irish people compared to the EU average. Irish women are more concerned about a possible widening […]
Aldi, Guinness and Vodafone top BrandShout
Three brands top BrandShout for March. Aldi held on to the lead position it had in February and was joined by Guinness and Vodafone – which moved up from sixth and seventh positions respectively. The ad recall analysis, which is conducted by Ipsos for Marketing.ie, is based on interviews with a new national panel of […]
Neary’s Bad Goose to help challenger brands
Former AFA and Doherty Advertising director Frank Neary has launched Bad Goose. The new creative agency will focus on consumer work, while Mindmap, which Neary founded, will priortise its pharma and medical clients. Neary said Bad Goose will aim for challenger brands, an area of the advertising business in which he has considerable experience. Among […]
Brill Building scoops IMC grand prix
The Brill Building, the creative agency founded by Roisin Keown, won the grand prix at the IMC European integrated awards for their ‘Shop That Nearly Wasn’t’ campaign for Breakthrough Cancer Research (BCR). The agency qualified for the top prize after it won gold in the cause/charity category and silver in the shopper and experiential/sponsorship category. […]
Life Style Sports strikes deal with Katie McCabe
Sports retail chain Life Style Sports has signed up footballer Katie McCabe as a brand ambassador. McCabe, 26, captains the Republic of Ireland women’s national team and plays her club football with North London club Arsenal Ladies. She holds the record as the national squad’s youngest captain and has played a key role in pay […]
