Marketer of the Year returns this year following the pandemic with five new judges joining the search for Ireland’s foremost marketing talent. The new judges on board are Kevin Donnelly (above), managing director of Britvic Ireland, and himself a MotY winner in 2012; Laura Lynch, group chief marketing officer, Bank of Ireland; Emma Walls, commercial […]
ArchiveAugust, 2022
Twenty Questions with Abi Moran
Abi Moran is chief executive of Folk Wunderman Thompson, part of WPP’s Ireland network. Agency clients include Vodafone, An Post, Bord Gáis Energy, Irish Life, Brennans and Lidl. As vice president of the Institute of Advertising Practitioners in Ireland (IAPI) and co-chair of IAPI’s sustainability council, she hopes to help drive work that prompts environmental […]
Crouch all lovey-dovey in Paddy Power ads
Paddy Power kicks off the new Premier League season with a tongue-in-cheek ‘love story’ fronted by former Liverpool striker Peter Crouch and ex-referee Mark Clattenburg. Borrowing scenes from hit movie American Beauty, Crouch calls on fans to ‘Love Football. Intimately’. He gets frisky with a corner flag while Clattenburg embodies ‘Baby’ from Dirty Dancing. The […]
National Lottery tops latest BrandShout
The National Lottery has topped the latest BrandShout ad recall survey for August. The poll is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults every fortnight. The Lottery moved up from sixth place in July. Vodafone (fourth in July) was second, followed by Lidl (second […]
Lego creates special build for Dublin store
World famous Danish toymaker Lego has unveiled a crowd sourced special build on Wexford Street’s Golden Square to mark the opening of their new flagship store on Grafton Street in Dublin. The installation, devised by Kev Gascoigne of Fairy Bricks, comprises a Lego mosaic framed on the board, which was built at Dublin Comic Con […]
Legendary adman Trott for TAM lunch
Creative director, copywriter and author Dave Trott is the guest speaker for the TAM Ireland Long Lunch. Trott began his career at New York agency Carl Ally Inc, before returning to his native London in 1971 as a trainee copywriter at Boase Massimi Pollitt (BMP) where his work included Pepsi’s ‘Lipsmackinthirstquenchin’ and Courage’s ‘Gercha’ with […]
Ciarán Hinds voices new PTSB campaign
Acclaimed actor and Oscar nominee Ciarán Hinds is the voice behind the latest Permanent TSB commercial. As crunch time approaches for Ulster Bank and KBC customers to move their accounts, PTSB is now urging people to not just move, but move better. The campaign features a choreographed representation of the theme voiced by the Belfast […]
Grady to chair NewsBrands journalism awards
This year’s journalism awards will be chaired by former Irish Independent and Herald editor Claire Grady. There are 800 entries across 22 categories including digital innovation, video journalism, politics, business, crime, opinion, sport, features, showbiz, podcast, arts, business and magazines. The awards show will be held in the Mansion House on November 17. Broadcaster and […]
TV viewing down among 15-34s
Television viewing by 15 to 34-year-olds dropped by 17.8 per cent in Ireland in the first half of 2022, with the fall in normal consumption among this cohort leading to a 8.1 per cent year-on-year decline in adult viewership. Core says broadcasters are finding it hard to hold on to younger linear channel viewers, with […]
Book out on days of Dún Laoghaire parties
Champagne, Cocktails and Crêpes Suzette, wining, dining and dancing in Dún Laoghaire through the ages, is a new book about Dún Laoghaire by local author Eileen O’Duffy. O’Duffy, who is a digital education, media and marketing consultant, says the limited-edition book is a labour of love, a cost recovery, local community project illustrated with photos. […]
RSVP shows back on the road
Last year, RSVP Magazine hosted its second series of roadshows across Ireland, a series of live pop-up events which the lifestyle magazine hosts. The shows return for the third year and this time they take place in Cork plus the latest destination to be added to the list, Killarney, with over 200 attendees expected at […]
Griffith’s media course targets SMEs
COMPANY ANNOUNCEMENT Griffith’s new cert in Screen Media Production focuses on Empowering SMEs Perhaps your business needs to make weekly Instagram videos to launch new products to customers, or you need to produce a monthly online town hall event so your CEO can speak to employees. Maybe you’re a freelancer who needs to keep clients […]
Study points to cinema’s high attention levels
Amplified Intelligence are capturing cinema attention data for the attention Plan platform, said to be the world’s first measurement of its kind. After a pilot study, fieldwork is now underway in Australasia. Data collection is conducted in real-life cinema sessions, using equipment imperceptible to the audience, reflecting a natural cinema experience. With Plan, there is […]
