Radiocentre Ireland is rolling out an ad campaign poking fun at the tech giants by highlighting the many advantages radio has to offer. Adapted from work originated by Radiocentre UK, the activity will include out of home (OOH), social and digital, print, and, of course, radio. One, spot, called ‘Cookies’, has the narrator introducing an exciting […]
ArchiveSeptember, 2022
Rollercoaster and Lidl launch baby bundle
RollerCoaster.ie, the online pregnancy and parenting platform owned by DMG Media, has rolled out the Lupilu Baby Bundle along with Lidl Ireland. The bundle is a box filled with Lupilu new-born products and is available free to subscribers. Lupilu is Lidl’s own range, which includes a brand of nappies which won gold at the recent […]
Core makes senior changes at Starcom
Starcom, part of Core, has announced the appointment of Jen Walsh and David Fogarty as digital board directors, as well as Dave Thomson as Starcom’s head of digital. Jen Walsh has led digital strategy and award-winning teams at Core’s Zenith, delivering international campaigns for clients. She has spoken at industry events and contributed to media. […]
MotY entries deadline looms
Ireland’s leading brand strategists are reminded that submissions for Marketer of the Year 2022 close at 5pm this Thursday, September 22nd. Here’s how to give your entry some extra punch…. If you’ve last minute queries, email us at cullen@marketing.ie or call us on 01-280 7735
Deliveroo backs Takeaway Titans on RTÉ 2
RTÉ Media Sales has announced Deliveroo as sponsors of Takeaway Titans on RTÉ 2. The reality show aims to seek out Ireland’s finest line-up of takeaway talent and put them to the test to see who comes out on top. Traditionally a space for fish and chips, Irish customers can enjoy delicious takeaway food from […]
Irish Sun launches new TV campaign
The Irish Sun has released a new TV campaign that aims to position its website, TheSun.ie, as the top choice online for news, sport and showbiz gossip. TheSun.ie reports growth over the past 12 months, with monthly users increasing by seven per cent from July 2021 to the end of July this year. Over the same […]
Peroni sponsors Virgin’s Restaurant
Virgin Media Solutions have announced the Italian beer brand Peroni Nastro Azzurro as the lead sponsor of the new series of The Restaurant, which returns to Virgin Media One next Tuesday, September 27, along with restaurateur and chef Marco Pierre White and food writer and broadcaster Rachel Allen. The series will show how Peroni pairs […]
A week to go for MotY entries
There is now just under a week to go until the entries for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic […]
Folk goes all out for Lidl’s low prices
Folk Wunderman Thompson has rolled its first campaign for Lidl Ireland after it won the business after a contest in June. ‘Go Full Lidl’ shows real-life shoppers who were recruited through the German discounter’s social channels. Over 1,200 customers applied to take part. The campaign aims to reflect Lidl’s diverse shopper network across the country. […]
Carey and O’Byrne to serve with Napkin
Creative duo Darragh Carey and Laurence O’Byrne are rolling out a new concept in adland which they say bridges the gap between freelance and full-time creative director hires. They are keen to emphasise that Napkin is not an agency, rather it’s a consultancy which takes single projects from start to finish, from creative strategy and […]
Food Works raises €6.5m for Irish brands
The Food Works support programme for early-stage food and drink brands in Ireland has helped raise over €6.5 million in funding over the last 10 years. The scheme, which is backed by government agencies Bord Bia, Enterprise Ireland and Teagasc, is now seeking applications from start-up food and drink businesses interested in taking part next […]
Wide Eye Media now Pearl & Dean
Cinema sales house Wide Eye Media has been rebranded to Pearl & Dean by its Irish parent company Deanforbes, which owns both businesses. WEM and P&D have been working closely together from a marketing perspective since 2015. The move will make the partnership official and establish brand consistency across the Republic of Ireland and the […]
Global Ireland wins best small workplace
Out of home company Global Ireland has been named the winner of this year’s best small workplace in Europe. Great Places to Work ® identifies the best workplaces in Europe by analysing workplace programmes and surveying staff. The ranking is based on the confidential survey data representing 1.4 million employees from over 3,000 companies. Global […]
