Creative agency Folk Wunderman Thompson has been awarded a three-year extension to its current contract with Bord Gáis Energy (BGE). Folk will continue to provide BGE with strategic and creative in helping their client transform their offering and reposition from a company providing not just energy but also market solutions to their customers. Together with […]
ArchiveNovember, 2022
IAPI appoints Cashen and Brannigan to board
Following its annual general meeting, the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Chris Cashen and Adam Brannigan as board members. Cashen, who is managing partner for strategy at Mindshare, takes on the institute’s agency leader role, while Brannigan, who works as an account director at Goosebump, now chairs Futureheads. In accepting the […]
Supermarkets lead November Brandshout
With Christmas fast approaching, the leaderboard for the November Brandshout study is dominated by supermarket advertisers with Lidl, Aldi, Dunnes Stores and Tesco taking the top four spots. German discounters Lidl and Aldi retained their first and second positions in October with Dunnes moving up from fourth place to third and Tesco remaining fourth. Vodafone […]
Ringers’ IHF campaign slams junk food ads
Ringers Creative has launched an advocacy campaign for The Irish Heart Foundation (IHF) with a film of children talking about junk food ads and how they make them feel as its centrepiece. The audio clips were shared with music producer Jack Colleran who created an original track. Ross Killeen’s Motherland produced the film with Peter […]
Red C wins research grand prix award
Red C and Karen Nelson Field’s Amplified Intelligence won the grand prix for its social deficit campaign at the Marketing Society annual research excellence awards. The two agencies also came out on top in the advertising and advertising media research category. Opinions won the brand development and strategy award for its work for Kerry Foods. […]
IAPI starts Effies 2023 countdown
The Institute of Advertising Practitioners in Ireland (IAPI) has begun the countdown to Effie Awards Ireland 2023 after a one-year hiatus. This week’s in-person launch held at the Lighthouse Cinema was attended by over 150 advertising executives. The event featured the story of the award-winning Vodafone ‘Come Together’ campaign launched in 2020. Vodafone’s Niall Reynolds […]
PR discuss comms “in a time of flux”
Leading communications in a time of flux is the theme of the Public Relations Institute of Ireland’s annual conference taking place next Wednesday and Thursday. The online event will have speakers from Ireland and overseas. A seven-hour programme across the two days features 18 speakers, six subject areas, three case studies and two-panel discussions. The […]
TABS inaugural lunch raises €25,000
The Advertising Benevolent Society (TABS) raised €25,000 from its first charity lunch held in September. TABS is a completely voluntary organisation and all funds raised will go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who may need help, advice, or financial support during times of difficulty. Funds […]
Three stages support for city buskers
Three is set to sponsor City Stages, a new music venture aimed at supporting Irish musicians currently performing on city streets by helping to progress their careers to the biggest stages in the country. The first City Stages gets underway this weekend with some leading buskers performing at Three’s Cruises Street store in Limerick at […]
DMG Media rolls out new Mail ads
DMG Media kicks off a Christmas campaign for the Irish Daily Mail and the Irish Mail on Sunday this weekend across print and digital and with a national retail POS campaign. Group marketing manager Dearbhla Meaney said the role of retailers to the newsprint industry cannot be underestimated and so a POS activation is a […]
Avcom invests €3m in business
Event services provider Avcom aims to create 30 new jobs in the next two years as part of a €3 million investment. The jobs and investment will support Avcom’s plans to more than double its revenues by year-end 2024. The agency, which ow claims revenues of over €5m and employs 44 people, expects to up […]
TAM releases new video data
TV measurement body TAM Ireland has been building a total video panel reflecting TV households and measuring viewing across all home devices. With Nielsen tech installed in over 400 households, TAM is able to get a broader picture of video consumption. Although its early days yet, the first trickle of data makes comparisons with broadcast […]
Lego’s Eiffel Tower sets new record
Lego has unveiled its tallest build yet with its Eiffel Tower building bricks set. Embodying the famous Paris landmark’s height and standout architecture, the set reaches 4.8ft tall once built. The 10,001 piece set replicates the momentous wrought iron tower – complete with truss-work, three observation platforms, landscaping and elevators. There is also an office […]
