Kellogg has signed up as the title sponsor of the Skyline Tour tourist attraction at Croke Park. Renamed the Kellogg’s Skyline, the news follows a ten-year partnership between the multinational food cereal and snack brand and the GAA through their annual summer camps, Kellogg’s GAA Cúl Camps, which has seen over 1.5 million youngsters take […]
Archive2022
Virgin Media More coming soon
Virgin Media Television will soon launch Virgin Media More, a new channel showing the first screenings of Irish and international drama, documentaries and sport. More kicks off on Channel 100 at 9pm on Tuesday, April 12 with Holding, the screen adaptation of Graham Norton’s best-selling debut novel. The four-part series is set and filmed in […]
BBDO draws attention to VW’s zero carbon
BBDO Dublin has created a new out of home (OOH) campaign for Volkswagen to promote its all-electric ID.3 and ID.4 models. The billboard located on Dublin’s Macken Street takes the humble pencil to make a statement by creating a hand drawn billboard to highlight the brand’s ‘Way to Zero’ mantra as the motor industry pivots […]
War in Ukraine major concern, B&A reports
The war in Ukraine has changed people’s main concerns, with climate change and Covid-19 falling back and inflation, a possible escalation of the war and energy supply security now top of mind. Yet, climate change remains an issue for Irish people compared to the EU average. Irish women are more concerned about a possible widening […]
Aldi, Guinness and Vodafone top BrandShout
Three brands top BrandShout for March. Aldi held on to the lead position it had in February and was joined by Guinness and Vodafone – which moved up from sixth and seventh positions respectively. The ad recall analysis, which is conducted by Ipsos for Marketing.ie, is based on interviews with a new national panel of […]
Neary’s Bad Goose to help challenger brands
Former AFA and Doherty Advertising director Frank Neary has launched Bad Goose. The new creative agency will focus on consumer work, while Mindmap, which Neary founded, will priortise its pharma and medical clients. Neary said Bad Goose will aim for challenger brands, an area of the advertising business in which he has considerable experience. Among […]
Brill Building scoops IMC grand prix
The Brill Building, the creative agency founded by Roisin Keown, won the grand prix at the IMC European integrated awards for their ‘Shop That Nearly Wasn’t’ campaign for Breakthrough Cancer Research (BCR). The agency qualified for the top prize after it won gold in the cause/charity category and silver in the shopper and experiential/sponsorship category. […]
Life Style Sports strikes deal with Katie McCabe
Sports retail chain Life Style Sports has signed up footballer Katie McCabe as a brand ambassador. McCabe, 26, captains the Republic of Ireland women’s national team and plays her club football with North London club Arsenal Ladies. She holds the record as the national squad’s youngest captain and has played a key role in pay […]
Business Post/PwC launch sustainable awards
As sustainability is a major consideration in business today, with the core principles of environmental, social and governance (ESG) standards of practice the bedrock of strategy, the Business Post has announced the sustainable business awards sponsored by PwC. The awards recognise businesses across sustainability, innovation and thought leadership. The PwC Business Post Sustainable Business Awards […]
Leinster’s Soroka appeals for Ukraine
Leinster flanker and Ukrainian native Alex Soroka has launched a fundraiser to raise money to send directly to his fellow countrymen who urgently need help and support as many are forced to flee their homes following the Russian invasion. The Soroka family are raising funds for Okhmadits Children’s Hospital in Kyiv to help children affected […]
Huskies feeds Little Flower’s food message
To raise awareness of Ireland’s food poverty rates, charity Little Flower Penny Dinners hired In the Company of Huskies to show that hunger is an issue that never went away. With Famine Food Bank, Huskies installed a non-functional food bank beside the famous Famine Memorial, where people could donate a plate of food to Little […]
Core works with Sky on women’s football
Following Sky’s deal last September in signing up as the first ever standalone primary partner of the Irish women’s national football team, Core has been officially appointed as the agency of record for the sponsorship. In a statement, it was said that what notched the deal for Core was centred around “a powerful insight that […]
Radio station marks St Patrick’s Day
Every year the world turns green in celebration of Saint Patrick’s Day. The Sound of Ireland is a new pop-up radio station launched for Ireland’s national holiday. Broadcasting online and on FM in Dublin until March 18, the station celebrates St Patrick’s Day with Ireland and the world by trying to amplify aspects of Irish […]
