Applegreen is celebrating ten years of its charitable fund set up to give back to the communities in which it operates. In those ten years, Applegreen has donated €3 million to Irish charities thanks to the support from customers and staff. The ‘You Buy, We Give’ initiative continues to grow, now contributing over €1.6m to the charitable fund.
Every time a customer makes a fuel or in-store purchase 1c/1p is donated to the charity fund at no extra cost to the customer. Money is also donated by customers through collection boxes, barcode campaigns and fundraising activities at static cycle sites. The culture of giving is also fostered through fundraising events like charity balls and marathons.
Over the past decade, Applegreen has partnered with a range of Irish charities, including Goal, LauraLynn, Jack & Jill Foundation, ISPCC, Our Lady’s Children’s Hospital, Anam Cara, Focus Ireland, Barnardos, Debra Ireland, Irish Youth Foundation (IYF) and FoodCloud. In creating the Blossom Fund for IYF, the idea could benefit over 4,000 children.
Applegreen evolved from a small Irish business to a leading convenience retailer and fuel forecourt operator in Ireland and the UK with subsequent presence in the US. As of the end of 2018, the business employed around 11,000 staff across 472 sites and 29 hotels. It includes Applegreen’s majority acquisition of UK-based Welcome Break.
Pictured are Applegreen CEO Bob Etchingham and COO Joe Barrett with charity partners and Goal ambassador Alan Brogan to celebrate ten years of donations worth €3m