Andrew Campbell-Edie explains why Irish marketers and media need to have a vision on race and that ignorance is no excuse As a black man “really from” London, but now living and working here, this is my top tip for doing business outside Ireland: enjoying a ‘sambo’ at lunchtime is totally off the menu. A […]
Articles Archive
Looking ahead to a new revenue stream
John Fanning on why marketing spend in the future can be won by more than just securing sign-off on long-term advertising campaigns Les Binet and Peter Field are two British admen who have been writing about advertising effectiveness for over a decade. Binet has worked for DDB’s Adam & Eve agency for over 20 years […]
Adland can unearth rich opportunities
As Ireland recovers from the shock of Covid-19, Breandán O’Broin writes that marketers need to get to grips with the nation’s new internalised mood Advertising is a frivolous thing. Up to recently, frivolity was missing from most of our lives. No pubs, no footie, no search for six, no hugs and no Tinder to set […]
Herd mentality highly fraught
Fiona Field on why marketers should avoid taking the easy road by following others. Be smarter and build a stronger brand Queues; our new world order. Just recently, I found myself waiting, somewhat impatiently, in line in one such queue. It got me thinking of the parallels of marketing and how in times of recession, […]
Normal People seduces soap lovers
Over 20 countries worldwide have signed up to Normal People following its screening on the BBC and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s story about painful love and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will now be seen from Latin America to […]
John Fanning on a book about trends
John Fanning reviews Influencers & Revolutionaries, a book written before the Covid-19 pandemic broke but which examines other crucial issues now transforming business, like climate change, AI and disruptive technology Around the turn of the new millennium a UK-based trend forecaster sporting the unlikely moniker of Captain Crickey was doing the rounds of market research […]
Seeking out chances to recognise B2B
When we talk about marketing, we tend to see it mostly from the perspective of business to consumer (B2C). Global grocery brand giants Procter & Gamble and Unilever come to mind. Iconic memories of Guinness TV ads such as ‘Surfer’ (above). These multinationals and their marketing teams dominate prestigious award shows, Steven Roberts writes. Acres […]
20 Questions with Malcolm Murray, Sky
Malcolm Murray is director of sales at Sky Media Ireland. He has worked in advertising for over 22 years, including 17 years at BSkyB. He has helped expand the brand proposition across TV and online, including the launch of AdSmart, Sky’s addressable TV product. He previously spent five years planning and buying in Carat, Des […]
A higher purpose during Covid-19
Niamh Boyle, founder and managing director of The Reputations Agency, explains as to why companies and organisations should give a lot more thought and energy to purpose in an effort to boost consumer confidence and profitability long-term Covid-19 has given us a chance to think about the true meaning of purpose as we observe corporate […]
Virus crisis demands a new order
Fiona Field says the number of FedEx planes flying overhead is a clear indication of the amount of business being done online. There may be less passenger airlines in the skies, but now’s the time to get fit fast and take action, without diverting the course of human connection I have become slightly obsessed with […]
Sally Rooney: the way you might look at her
With the TV adaptation of Sally Rooney’s Normal People co-directed by the Oscar-nominated Lenny Abrahamson being shown on the BBC and RTE, John Fanning looks at the prejudices of an author far wiser than her years In a recent issue of the New Yorker weekly magazine, book publisher Heinemann ran an ad on the […]
Brands must be more human on social
Humanising of the brand voice on social media is vital to stronger connections with consumers, as Anita Mullan of B&A writes During this time of great uncertainty social media platforms like Facebook, Snapchat and Tik Tok are connecting friends and family to an extent never experienced before. Hearing people’s voices and seeing people’s faces are […]
Gordon gets a firm grip on marketing
Colin Gordon produced a report on the true meaning of marketing. He says everyone thinks they know what it is, yet no one can define it. Here’s a starter for 10. What is marketing? Well, it’s about 100 years old, is estimated to account for €1.5 trillion in spend and has an estimated 10.6 million […]
