Baskin-Robbins sees Irish as cool customers

Baskin Robbins Ice Cream Cone

Baskin-Robbins, which claims to be the world’s largest chain of ice cream specialty shops, has plans to develop a chain of outlets across Ireland. The effort is part of Dunkin’ Brands’ strategy to increase its presence in Europe. Baskin-Robbins has over 7,500 outlets in almost 50 countries worldwide, with over 500 across Europe, including 140 locations in the UK.

Baskin-Robbins is looking to recruit qualified, well-capitalised multi-unit licensee groups with retail or foodservice experience to open shops in Dublin, Cork, Galway, Waterford/Wexford and Belfast. The brand is seeking two franchise groups to develop five locations in the Republic and three shops in the North, or a single group for the whole island.

The expansion plans come at a time when shops like Murphy’s Ice Cream, Gino’s and Scrumdiddlys are proving highly popular with Irish consumers.




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