Folk Wunderman Thompson have launched a new campaign to drive awareness of Irish Life’s responsible pensions and the difference they could be making for the planet. The ads aim to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values […]
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IAPI names four judges for Eurobest
Four Irish judges have been nominated by IAPI to judge this year’s Eurobest awards. The line-up consists of 102 industry experts from across Europe who honour excellence and set the European benchmark for creativity. Karl Waters (pictured on extreme left), creative partner, Folk Wunderman Thompson, will sit on the social and influencer jury. The other […]
Tesco Ireland marks 25 years with ad
To mark 25 years in business, Tesco Ireland is highlighting its relationships with local suppliers and farming families in its latest ad campaign, marking ‘25 years of little helps’. The TV ad has suppliers over the past 25 years, including Country Crest fresh produce, McCann Orchards and Certified Irish Angus Producers Group, whose members supply […]
Welsh appointed CD at Connelly Partners
Eoin Welsh has been appointed creative director of independent creative agency Connelly Partners Dublin. He is part of the Boston-based group’s global creative team, led by chief creative officer Alyssa Toro. A native of Dublin, Welsh has worked in South Africa for the last 30 years at Ogilvy, TBWA and Havas Worldwide where he was […]
Vodafone gets BrandShout call
Mobile phone brand Vodafone tops the latest BrandShout ad recall survey for September, moving up from second place in August. German discounter Lidl was in second place. Sharing third place in the latest survey were McDonald’s and Sky, moving up from seventh and ninth place respectively. Aldi was fifth while Guinness dropped two places to […]
Hughes to chair ASAI board
Former DDFH&B group chief executive Miriam Hughes has been named as the new chairperson of the Advertising Standards Authority for Ireland (ASAI), the self-regulatory body responsible for promoting high standards of marketing communications nationally. Hughes replaces IAB boss Suzanne McElligott, who had been acting as interim chair. McElligott intends to remain on the ASAI board. […]
Radiocentre Ireland launches fun ads
Radiocentre Ireland is rolling out an ad campaign poking fun at the tech giants by highlighting the many advantages radio has to offer. Adapted from work originated by Radiocentre UK, the activity will include out of home (OOH), social and digital, print, and, of course, radio. One, spot, called ‘Cookies’, has the narrator introducing an exciting […]
Core makes senior changes at Starcom
Starcom, part of Core, has announced the appointment of Jen Walsh and David Fogarty as digital board directors, as well as Dave Thomson as Starcom’s head of digital. Jen Walsh has led digital strategy and award-winning teams at Core’s Zenith, delivering international campaigns for clients. She has spoken at industry events and contributed to media. […]
Folk goes all out for Lidl’s low prices
Folk Wunderman Thompson has rolled its first campaign for Lidl Ireland after it won the business after a contest in June. ‘Go Full Lidl’ shows real-life shoppers who were recruited through the German discounter’s social channels. Over 1,200 customers applied to take part. The campaign aims to reflect Lidl’s diverse shopper network across the country. […]
Carey and O’Byrne to serve with Napkin
Creative duo Darragh Carey and Laurence O’Byrne are rolling out a new concept in adland which they say bridges the gap between freelance and full-time creative director hires. They are keen to emphasise that Napkin is not an agency, rather it’s a consultancy which takes single projects from start to finish, from creative strategy and […]
VHI Healthcare appoints Droga5
Accenture Song’s Droga5 Dublin has won the creative account for health insurer VHI following a review which culminated in a three-way pitch between BBDO Dublin, Droga5 and the incumbent, Publicis Dublin. Publicis had handled the business for many years during which time it rolled out numerous campaigns marked by the use of distinctive animation. The […]
MediaCom set for Sky Glass launch
MediaCom is partnering with Sky Ireland to promote the new Sky Glass TV in the Irish market. The €4 million-plus campaign runs across TV, radio, broadcast video on demand, digital, social media and out of home (OOH) formats. The campaign includes a multi-media ‘attention domination’ activation executed across three peak times on launch day. The […]
The Brill Building refreshes Repak
Repak, the organisation with 3,400 member businesses, has launched its most significant environmental call to action with the relaunch of their Team Green initiative focusing on Ireland’s EU target to recycle 50 per cent of all plastic by 2025. The Re-imagine campaign is the first work from Repak’s recently-appointed lead creative agency, The Brill Building. […]
