Acclaimed actor and Oscar nominee Ciarán Hinds is the voice behind the latest Permanent TSB commercial. As crunch time approaches for Ulster Bank and KBC customers to move their accounts, PTSB is now urging people to not just move, but move better. The campaign features a choreographed representation of the theme voiced by the Belfast […]
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Core launches new performance unit
As a result of increased business focused on performance marketing, Core has commissioned 50 digital specialists to create Core Performance. With a specific focus on marketing effectiveness, Core Performance is addressing a challenge faced by many marketing directors – measuring the return on digital investment. The new unit is led by Conor Murphy (above). The […]
Publicis to handle HSE’s Quit campaign
After a competitive pitch, Publicis Dublin has been appointed to handle the next chapter of the HSE Quit ad campaign account. The account was previously handled by Folk Wunderman Thompson. The HSE’s Quit Service has helped thousands of people quit smoking by providing tailored support from Stop Smoking Advisors online, in person and over the […]
Sean Boyle to chair B2B ad awards
Adman, writer and podcaster Sean Boyle will chair the judging panel for the inaugural Best in Business (BiBs) awards organised by DMG Media’s Business Plus magazine. The business to business (B2B) advertising awards contest will comprise quarterly winners with an overall annual prize. Boyle has held senior positions with agency networks worldwide. He started his […]
Public House rolls out Wildlands ads
The Public House has launched a brand campaign for Wildlands, the adventure park in Moycullen, Co Galway. The idea depicts the stimulation ingrained in the Wildlands woodlands experience. Opened in August 2020, Wildlands is on 20 acres of mature woodland. The aim is to get Irish families back into nature, have fun, reconnect and rediscover […]
Heineken 0.0 ads say no reason needed
The latest campaign for Heineken 0.0 lager aims to ease the pressure on people who wish to avoid alcohol while socialising. The ‘Zero Explanation Needed’ campaign, created by Publicis Dublin, Red Star and Thinkhouse, is rooted in an insight particularly pertinent in Ireland, that people often feel obliged to drink alcohol, even when they prefer […]
MediaCom adds Irish Distillers
MediaCom Ireland has secured the media planning and buying for Irish Distillers, the Pernod Ricard-owned spirits and wines supplier and producer of some of the world’s best known Irish whiskeys, following a contest. The account was previously with Core’s Spark Foundry. Other agencies that pitched for the business were Dentsu’s Carat and Omnicom’s OMD. Jameson […]
An Post runs ads on Bauer’s AudioMob
An Post is the first advertiser in Ireland to use Bauer Media’s AudioMob in game audio platform in a media first for the brand brokered by Mediaworks. The ads will only be served to users who have their volume on and above 30 per cent to maximise campaigns effectiveness. AudioMob was founded in 2020 by […]
McDermott now MD at Connelly Partners
Vaunnie McDermott has been promoted to managing director of creative agency Connelly Partners Dublin. In her new role, McDermott will be responsible for operational and financial decisions for the Dublin office, working in collaboration with sister company Zoo Digital, which Connelly Partners acquired for an undisclosed sum earlier this year. McDermott has over 20 years’ marketing […]
Lidl retains BrandShout lead
German discounter Lidl again topped the latest BrandShout ad recall survey with Vodafone again in second place. Bank of Ireland moved up from 16th position to take joint third place with McDonald’s, up ten places from 13th. Guinness was fifth, up from tenth while Coca-Cola and Aldi dropped from third place to sixth and seventh […]
Publicis scoop four Lions for Heineken
Publicis Dublin was awarded four Lions at the Cannes Festival of Creativity for its Heineken ‘Unwasted Beer’ public information campaign – two silver and two bronze. With ten per cent of global greenhouse emissions coming from food and drink waste, Heineken Ireland was faced with the challenge of what to do with 19 million pints […]
BBDO headhunts Derby from Rothco
BBDO Dublin has appointed Jess Derby as its new head of content and production in place of Noel Byrne, who is now head of Core’s in-house studio. Derby joins from Accenture Song’s Rothco, where she was global executive producer for the last two years of her decade-long tenure. She previously spent six years as a […]
Acne rolls out Liberty Insurance campaign
Liberty Insurance has launched a new campaign developed by Acne Dublin and Acne Lisbon. Called Futureproof, the ads highlight Liberty’s claims of offering flexible and customisable products made possible by the company’s digital transformation. The launch campaign focuses on motor insurance, following the insurer’s move to a new cloud-based operation. The new cloud model with its […]
