Sustainability specialist Elizabeth Sheehan is working with the Institute of Advertising Practitioners in Ireland (IAPI) in leading Ad Net Zero Ireland, the first international chapter of an industry-wide initiative first launched in the UK in 2020. The climate action initiative calls on creatives to use their influence to promote more sustainable consumer choices. Sheehan is […]
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IAPI announces third annual FFF winners
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the recipients of the third annual Female Futures Fund (FFF). As a result of the exceptionally high standard this year, it was decided to widen the final number of recipients from 25 to 28. The winners will take up the leadership programme developed by IAPI […]
FSAI runs ads about right to safe food
Almost two-thirds, or 61 per cent, of adults in Ireland are unaware as to how they should make a complaint to authorities regarding unfit food or poor hygiene practices. The news comes as the Food Safety Authority of Ireland (FSAI) launches a new awareness campaign, ‘See Something, Say Something’, stressing to consumers their right to […]
TU Dublin students pitch for Barry’s Tea
Ireland’s best-loved tea brand, Barry’s Tea, will be centre stage at this year’s campaign pitch by MSc advertising graduates from TU Dublin’s Aungier Street. Two agency teams, Black Sheep and Cats & Dogs, will go head-to-head with their campaigns next week. The event offers the students an opportunity to present and network with industry professionals. […]
ICAD to host Manifesto creative seminar
The pandemic asked serious questions of the Irish creative industry, testing its resilience and forcing it to re-evaluate its priorities. Today, the industry faces fresh threats, like the algorithmic commodification of creative, competition for talent and an unstable global economy. Now more than ever there’s a need to assert the power of Ireland’s creativity. ICAD […]
Stop race to the bottom
Catrióna Campbell gives her take on advertising agency pricing It is with a level of trepidation, battle worn from surviving a pandemic, that industry leaders are gearing themselves up to face the gauntlet of a recession. The ‘r’ word has gone from pre-meeting chit chat to the main agenda item. Clients are openly talking about […]
MediaCom adds five new graduates
MediaCom Ireland has announced the appointment of five new graduates as account executives. The GroupM agency said the new recruits were made to meet growing client demand and to support the wider team across new and existing business. The new hires are, from left, Rory Byrne, Dolapo Agunbiade, Evan Morrison, Laura Smith and Aoife McCaffrey. […]
Dobbyn returns from break as Publicis CD
Publicis Dublin have promoted Peter Dobbyn to creative director. The award-winning copywriter was returning from holiday and found out the news when picked up in arrivals with a sign bearing his new job title. Dobbyn joined Publicis from Ogilvy in 2015 and became a key agency member being awarded #1 Creative Agency in Ireland by […]
Huskies rolls out latest Allianz chapter
Allianz Insurance has unveiled the latest chapter of its new campaign that shares a message of writing one’s own future with the support of the German insurer behind them. The ‘You Write It, We Underwrite It’ campaign created by In the Company of Huskies shows different scenarios where people pursue their dreams and inspire others […]
Moran to head rebranded Zenith
Core’s Zenith and Mediaworks agencies are to merge and operate under the Zenith name with Paul Moran (above) as managing director. The business will service a range of international and Irish brands, including McDonald’s, Paddy Power, IDA Ireland and Aviva. The merger takes effect from the start of July and will be led by board […]
Boys+Girls creates new Škoda campaign
Boys+Girls has released ‘Perseids’ for Škoda Ireland, the agency’s latest work in the gold Effie-winning ‘Made for Ireland’ series. The ads showcase that while Škoda cars may not be made in Ireland, their cars are made for the best of Irish life and the wild, wonderful and varied landscapes of Ireland and are the perfect […]
Bank of Ireland hammers home Big Move pitch
Bank of Ireland’s ‘Big Move’ uses TV ad out of home (OOH) as a sequel to its recent radio, digital and social campaign with ambassador Baz Ashmawy and his mammy Nancy back on TV screens urging people to take a tongue in cheek approach to what is happening in Irish banking with KBC and Ulster […]
BBH arrives in town after bagging Tesco
Top creative agency Bartle Bogle Hegarty, aka BBH, co-founded by John Hegarty, is now open for business in Dublin with Tesco Ireland as its starter client. Tesco was previously handled in Ireland by Accenture Song’s Rothco. BBH’s Dublin office is headed up by business lead Amy Crowe with Aubrey O’Connell and Sam Caren operating on […]
