As the adoption of digital-only banks, split bill apps and phone payments become more widespread, 70 per cent of Irish consumers believe the country is moving towards a cashless society, a survey of 1,000 Irish adults by Dentsu Consult shows. Irish people are now much more likely to say they often use card payment than […]
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Folk rolls out Cancer Society’s Daffodil Day ads
The Irish Cancer Society has launched a campaign aimed at inspiring people in Ireland who have been impacted by cancer to ‘take back from cancer’ this Daffodil Day. The campaign follows the life of aspiring young filmmaker Ziya Akkoç, sharing some personal moments from his life that his mother Rachel couldn’t experience during her cancer […]
IAPI teams compete for Young Lions
Nearly 170 young agency and client talent will compete this weekend in the return of the Institute of Advertising Practitioners in Ireland (IAPI) Cannes Young Lions competition. They will be seeking to represent Ireland across the categories of print, media, PR, film, digital, design and young marketer in the Global Young Lions taking place in […]
C&C rolls out Bulmers Lights ads
C&C is encouraging consumers to look to the lighter side of life with its new Bulmers Light ‘Floaty Little Devils’ campaign created by Goosebump. The ads will run in the coming weeks across TV, out of home (OOH), digital, PR, radio, social and in-trade. The campaign’s tongue-in-cheek idea aims to highlight the brand’s low calorie […]
Thinkhouse announce three top appointments
Youth agency Thinkhouse has announced three new senior appointments after what co-founder Jane McDaid described as “a year of growth”, with a 50 per cent headcount increase. Donagh Humphreys becomes head of social and digital innovation, Kieran O’Donovan head of client service and Lynsey Paisley now heads up integrated creative strategy. Prior to joining Thinkhouse […]
Connelly Partners acquires Zoo Digital
Creative agency Connelly Partners has acquired the Dublin-based Zoo Digital agency for an undisclosed sum. In a statement, Connelly Partners said the deal will see the new entity’s workforce grow to 45 people with plans to further expand. Connelly Partners Dublin, based in Irishtown, came about following the sale of Strategem iLabs by Keith Lee […]
BBDO Dublin nets Fisher as planner
Omnicom’s BBDO Dublin has appointed Paul Fisher as its new head of strategic planning. The news follows the recruitment of four new hires in the agency’s creative department. Fisher joins from Ringers Creative, preceded by client side experience as AIB’s head of consumer marketing, as well as agency stays at Target McConnells, Bloom and JWT […]
Rothco again gets tough for AIB ads
To mark AIB’s continued sponsorship of the GAA, Rothco, part of Accenture Interactive, have launched the newest chapter of ‘The Toughest’ platform. Entitled ‘Tough Can’t Quit’, the ads extol the commitment of club championship players, coaches and fans who give everything they’ve got to the team and to making the sport great up and down […]
Emirates flies Burj stunt to push Expo
Middle East airline Emirates put a stunt woman on the spire of the world’s tallest building in a A380 flypast for a $20 million campaign to promote visits to Dubai and Expo 2020. The ad involved months of planning for the maneouvres around Burj Khalifa and Expo site with stuntwoman Nicole Smith-Ludvik, showcasing Dubai’s ‘nothing […]
IAPI says most agencies embrace D&I policies
The vast majority – 87 per cent – of the country’s advertising agencies have a diversity and inclusion policy (D&I) in place, the 2021 Census released by the Institute of Advertising Practitioners in Ireland (IAPI) shows. Equally encouraging is that 41 per cent of respondents said that a D&I policy was the key factor in […]
Cox to leave Core after 15 years
Alan Cox is stepping down as chief executive of Core to launch a software practice focused on business transformation. Following a succession process, led by Core chairman Patrick Coveney, deputy CEO Aidan Greene will become the new CEO from the start of April. Over the past 15 years, Core has become Ireland’s foremost marketing communications […]
Huskies expands pack with new hires
Huskies have announced a number of new appointments and promotions after a busy year which saw the agency add clients and scoop some top industry awards. The new hires include Jane Adams, who has joined from Core where she was business director on Fáilte Ireland. Adams has over 20 years’ experience and worked at Grey […]
Chill warms to odd birds for new TV ad
Irish home and motor insurer Chill has launched a new ad campaign, the first round of work by recently-appointed creative agency BBDO Dublin. ‘Growing up, not growing old’ is the inspiration for the new ad. The online insurance broker celebrates its 15th birthday this year and has decided to mark the occasion with its biggest […]
