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Accenture Interactive’s Rothco have won their second grand prix at this year’s Cannes Lions international festival for their Saylists campaign with Apple Music and Warner Music. Rothco are the only Irish agency to ever win a grand prix. Their last grand prix win was at the 2018 Cannes Lions for their AI-led ‘JFK Unsilenced’ work […]

The National Dairy Council (NDC) has a new ad campaign to support foodservice outlets that suffered during the pandemic as part of an EU-funded initiative in Ireland, France, Denmark and Belgium. Bord Bia estimates that Ireland’s food industry contracted by half during the pandemic crisis with the closure of restaurants, pubs, hotels and coffee shops. […]

In normal times, it’s just the cider that ferments for 18 months, but these have not been normal times. The new Bulmers campaign created by Goosebump was originally scheduled to break last summer, but then everything was put on ice – not in the way normally associated with the C&C cider. The new ads return […]

Women make 61 per cent of all buying decisions and one in six Gen-Zers identify as “queer”, Creative Equals founder Ali Hanan said at the Institute of Advertising Practitioners in Ireland (IAPI) launch of its diversity and inclusion (D&I) policy. In identifying the makers as against the receivers of commercial creative work, seven per cent […]

Group M agency MediaCom has joined forces with the Gum Litter Taskforce to help push awareness of the ‘Bin Your Gum When You’re Done’ campaign. The campaign aims to urge behavioural change by showing the best ways of disposing of chewing gum. The taskforce is a joint effort between representatives of the chewing gum industry […]

The Association of Advertisers in Ireland (AAI), the group which promotes advertiser interests, has announced that Ireland has been chosen to take part in the world’s first-ever global census of the marketing and advertising industry. The census by the World Federation of Advertisers (WFA) is an effort to provide hard data on the people working […]

Creative agency Boys + Girls which sets out to create campaign which entertain consumers has joined the global By the Network group as the exclusive partner in Ireland. By The Network was founded by former Grey global creative chairman Per Pedersen, who has won over 500 major awards, including most recently the multi grand prix […]

Hollywood actor Barry Keoghan has been hired by Diageo to support its continuing Guinness Raising the Bar initiative. The new ‘Every Moment Counts’ ads highlight safe socialising as pubs start to reopen with the easing of Covid-19 restrictions. The campaign is run in tandem with the LVA, VFI and Hospitality Ulster as a reminder for […]

Graham Nolan has been appointed as global innovation director by Accenture, the business group which owns Rothco. He was business director at design agency Fjord for the past four years. Prior to that, he spent five years as head of strategy at CKSK and worked in client service roles at Cawley Nea, TBWA and Pulse. […]