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Bord Bia has appointed Boys+Girls to handle its creative advertising following a contest involving a number of other leading agencies, including Folk Wunderman Thompson, Publicis, TBWA and the incumbent, Accenture Interactive’s Rothco. What proved to be a rather protracted review was overseen by Bord Bia’s director of marketing, Una Fitzgibbon. Bord Bia is responsible for […]

Folk Wunderman Thompson have launched a campaign for Safefood with a focus on building safe habits among household chefs in the run up to Christmas, by encouraging the use of meat thermometers when cooking the Christmas turkey. Safefood claims that less than two per cent of people follow basic food safety checks to determine if […]

GroupM have promoted Conor Clavin to the role of chief financial officer (CFO). He replaces Michael O’Reilly, who retires with immediate effect. Clavin has worked with GroupM for the past 14 years as the company’s finance director and is firmly established in the business and well known among clients and media vendors across the advertising industry. […]

Diageo has hired Boys+Girls to create a new Smithwicks campaign hammering home the red ale’s new line, ‘Indescribably Delicious.’ The agency recently handled Diageo’s Roe & Co whiskey campaign in Ireland and the US. The new work for Smithwicks is a sequel to its ‘Keep It Interesting’ poster campaign shot by acclaimed photographer Martin Wonnacott. […]

German insurer Allianz is helping to end the silence on domestic abuse in Ireland with the launch of a new three-year campaign for Women’s Aid and €1 million in funding to tackle such abuse. The partnership also includes non-financial supports, including the internal training of all senior managers at Allianz, a domestic abuse policy and […]

Bewley’s hired Dublin creative agency The Tenth Man to highlight the role coffee plays in Ireland at Christmas. The TV ad, part of the brand’s ‘Believe’ Christmas campaign, celebrates the festive season in Ireland with some heart-warming moments, with both coffee and a sense of belief taking centre stage as the brand’s driving force during […]

Bord Gáis Energy (BGE) has launched a TV campaign entitled ‘On Call’ aimed at capturing the spirit of Christmas and takes inspiration from the company’s service engineers, everyday people who sign up to work on Christmas Day, even if it means being away from family on the day. The ad highlights the commitment and care […]

Seán Hynes, co-founder and creative director of Bonfire, has been elected president of the Institute of Advertising Practitioners in Ireland (IAPI). Hynes held a number of senior creative positions in other agencies, including Bates Ireland, Y&R and Publicis QMP. He succeeds Dentsu’s Shenda Loughnane as she becomes global MD at the group’s iProspect. Hynes’s work […]

Vodafone Ireland hired creative agency Grey London to get the message across to Irish consumers that through the power of the brand’s mobile and broadband networks, local communities and families can believe in stronger connections this Christmas. The ad tells a love story that reflects a new rural Ireland and a journey of transformation for […]