Bonfire has won a new product launch account for Revive Active after a creative contest. The agency is now at production stage on the launch campaign for the third quarter of the year. Bonfire, which was founded by Ian Doherty and Seán Hynes, has been hired to create a new brand in the parcel locker […]
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Fáilte Ireland launches €4m staycation campaign
Fáilte Ireland has launched a new €4 million domestic marketing campaign as the country’s tourism sector prepares to reopen. The ‘Keep Discovering’ campaign created by Accenture Interactive’s Rothco aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild tourism activity, particularly during the summer months. The campaign runs […]
Boys+Girls hires Bridget Johnson as new ECD
South African creative Bridget Johnson has joined Boys+Girls as executive creative director. Johnson has worked with leading agencies in the RSA over the past 20 years, creating work for global brands and winning many awards along the way, including gongs at the Cannes Lions, The One Show, D&AD and Clios. She has also sat on […]
IAPI announces entire Effie jury
IAPI has confirmed the line-up for the first round of judging for Effie Awards Ireland. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective campaigns that made a difference […]
Virgin really revs up broadband service in new ads
The idea of Virgin Media’s new campaign is to hit home with the message that when it comes to broadband, the brand will never stop pushing to be better than its rivals. Created by Publicis Dublin and shot in Kiev in the Ukraine by Irish production company Antidote, the €1 million campaign runs across TV, […]
ASAI appoints O’Gorman to chair ad complaints
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting high standards in marketing communications, has appointed Brian O’Gorman as the new chairperson of its complaints committee. He will replace Professor Bairbre Redmond, who is stepping down from the role in June after 17 years. The complaints committee is a completely […]
Cunningham in ad drive for Toyota
Game of Thrones star Liam Cunningham fronts a new TV commercial for Toyota Ireland. Created by Javelin, the ad is part of an integrated brand campaign for the Japanese car brand. The campaign, ‘You’ll Never Take a Wrong Turn with Toyota’, aims to dispel the confusion among new car buyers and presents the hybrid as […]
TG4 appoints The Tenth Man for ads
The Tenth Man, the creative agency founded in 2018 by former Paddy Power head of mischief Ken Robertson, has been appointed to handle Irish language TV station TG4 following a competitive pitch. The account moves from Publicis, which has handled the business for 12 years and has rolled out numerous award-winning campaigns using the ‘Súil […]
Publicis gives gas safety ad an update
Gas Networks Ireland (GNI) have refreshed their gas safety messaging for the social age. The public will be familiar with a campaign that’s been running for five years where a reassuring GNI rep walks TV viewers through the steps to take ‘when you smell gas’. In the new ad, the steps are augmented by 3D […]
Connelly appoints new team as Lee departs
US-owned ad group Connelly Partners has a new senior management team running its Dublin agency following the departure of Keith Lee. In 2018, Boston-based Connelly Partners acquired Strategem, the digital agency with a view to extending its European links. Keith Lee, the then incumbent MD of Stratagem, spent the last few years managing the transition. […]
Corrigan to head up strategy at MediaCom
GroupM’s MediaCom has announced the appointment of Eoin Corrigan to the media agency’s newly created position of head of strategy. He joined MediaCom as an account director from Carat in 2015 and then became business director two years later. Corrigan now works with clients to develop media strategies and will manage the agency’s strategic focus. […]
Woodies visits Liam’s garden wonders in TV ad
As spring blooms, Accenture Interactive’s Rothco has followed up on its highly-rated Christmas ‘Mrs Higgins’ campaign for DIY chain Woodies with a new TV campaign helping consumers to look ahead to longer, brighter days. The new film tells the story of a young boy called Liam, who is giving his friend a tour of the […]
Javelin to log off for agency’s 35th birthday
Following a busy year, Javelin has announced that it plans to close for business for a day next Friday, April 30, the reason being it marks the creative agency’s 35th birthday. To celebrate this milestone birthday Javelin’s board of directors has decided to close their offices, both physically and remotely for the day, on the […]
