A survey of Irish creatives at home and abroad by the Institute of Advertising Practitioners in Ireland (IAPI) shows that 68 per cent of respondents described the quality of commercial creative work being produced in Ireland these days as good to excellent, 28 per cent see it as average, while a mere three per cent […]
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Boys+Girls Irish winner at London Awards

Based in New York, the prestigious London International Awards (LIAs), has revealed its 2021 winners from across 25 media and 53 countries. Boys+Girls was the only Irish agency to be awarded and one of three agencies globally to win in radio. The Portobello agency took home one gold and one silver, both in radio and […]
Verve creates Gala’s first Christmas ad

Independent retail chain Gala enters the Christmas ad arena for the first time this year with a TV commercial called ‘The Recipe’. The ad was written and created by Verve/Showrunner, produced by Banjoman, which was voted production company of the year at the Kinsale Sharks festival and directed by Claire Byrne, with original music from […]
Chill Insurance appoints BBDO

BBDO Dublin has won the Chill Insurance account after a four-way pitch run over recent months which included Boys+Girls, Oliver and Ken Robertson’s The Tenth Man. Up to now, Chill had handled its advertising in-house, often relying on zany and quirky ideas to generate consumer interest and raise awareness of the brand in Ireland’s insurance […]
Coleman fronts Boots’ Bags of Joy

Boots has unveiled its Christmas ad campaign, starring Bafta-nominated actress Jenna Coleman as the character of Joy. The campaign pitches Boots as the festive season’s top gifting destination, with something special for everyone and every occasion. Called Bags of Joy, this year’s campaign highlights the pleasure of timer spent with friends and family. Coleman is […]
Thinkhouse shares sustainability guide

Thinkhouse has shares a guide for sustainability in action with Ireland’s advertising and communications agencies following last week’s Institute of Advertising Practitioners in Ireland (IAPI) webinar which saw participation from PJ Brigdale, An Post; Liz Roche, Vodafone; Abby Bentley, Yugo and Jane McDaid, Thinkhouse. The session’s moderator was Folk Wunderman Thompson’s Abi Moran. The short, […]
Boys+Girls gets festive with Littlewoods

Boys+Girls have created their first Christmas campaign for Littlewoods Ireland. The online retailer wanted to deliver a message that in life, love is the greatest gift you can share. With this in mind, the agency created a narrative-driven story about the true meaning of Christmas with a loving relationship between a hardworking mum and her […]
ICAD plans to publish book on creative work

For the first time in six of the most pivotal years in its history the Institute of Creative Advertising & Design (ICAD) plans to publish a book of award-winning creative work. The publication will be one of the largest of its kind in ICAD’s history and will comprise award-winning work from 2016 to 2021, membership […]
Ciaran Cunningham leaves Carat

Carat chief executive Ciaran Cunningham has left the Dentsu-owned agency. It is not known if he has taken a job elsewhere or if he plans to join a rival agency. Cunningham first joined Carat as a client director in 1998. He became the agency’s managing director in 2007 before being promoted to CEO in 2011. […]
Derek Doyle joins ASAI’s complaints committee

The Advertising Standards Authority for Ireland (ASAI) has appointed Derek Doyle to its complaints committee. Doyle is executive production director at Boys + Girls and has almost 30 years’ advertising experience, on both the agency and post production sides of the business. He previously spent eight years as Ogilvy’s head of broadcast and AV production. […]
Marquis takes over from Gregory at Ogilvy

Kyle Marquis has taken charge at Ogilvy as managing partner following the departure of Jane Gregory to take on a global role at the Education Tech learning software group. Marquis was recently involved in Along Came a Spider and prior to that was client and operations director at Eightytwenty, which Ogilvy acquired from founder […]
BCI campaigns for facts about breast cancer

This week sees the launch of an integrated and heavyweight awareness campaign called #MakeTime2Check by Breast Cancer Ireland (BCI) to mark Breast Cancer Awareness Month. The campaign which coincides with the 10th anniversary of Ireland’s leading breast cancer charity, involves on-street and experiential activations developed by Verve. The Verve work drives awareness around the eight […]
Lidl tops latest BrandShout poll

German discounter Lidl topped the BrandShout Omnipoll telesurvey for September. The ad recall survey, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Lidl moved up from joint second place with main rival Aldi in August and replaced Vodafone in […]