The winners of Ireland’s TV planning awards known as the TAMIs have been announced. Once again, the event took place virtually with the winners being revealed in a one-off broadcast. Starcom were awarded the grand prix award for their consistently high standard of work on the National Lottery. As a reward, the National Lottery receives […]
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Huskies rolls out Londis’s new Liam & Des ads
BWG-owned convenience store chain Londis has launched a new TV and social media multi-platform advertising campaign starring duo Liam and Des. Ireland was first introduced to the two likely lads in 2019 as part of Londis’ sponsorship of RTE’s Ireland’s Fittest Family. Londis has built on the Liam and Des theme in stings as part of […]
IAPI announces Ireland’s first Effie winners
The Effie Awards Ireland 2021 winners were celebrated during a virtual broadcast from the Mansion House yesterday. Hosted by IAPI, over 600 agency folk and their marketing clients tuned into the online ceremony, with RTE’s Jennifer Zamparelli as MC. The online awards ceremony celebrated the most effective Irish marketing and advertising campaigns chosen […]
Huskies’ Smurfit Kappa campaign vies for Effies
In the Company of Huskies has been shortlisted in the Effie Awards UK for their work with Smurfit Kappa with their entry, ‘Boxing our way from the storeroom to the boardroom’. Eschewing the traditional narrative of price and efficiency, the campaign positioned paper packaging as a growth driver, a sustainable solution and a strategic imperative. […]
Boys+Girls wins 21 gongs at ICAD
Boys+Girls was awarded 21 bells at the ICAD Awards for 2020 and 2021 which took place at a real life ceremony at Merrion Cricket Club last night. The Portobello creative agency won awards for work done for clients such as Skoda, Three Ireland, Three UK, Choose Radio and Swim Ireland. They won 21 bells in […]
Irish Times goes outdoor with bold new angle
The Irish Times has launched a new brand campaign developed in collaboration with agency partners OwensDDB, Omnicom’s PHD and Behaviour & Attitudes (B&A). The campaign sees the brand move to an ‘always on’ approach with a message across out on home, digital and daily advertising on radio and digital audio channels, including Spotify and Acast. […]
An Post rolls out sustainable message in ads
An Post have launched the ‘Living Leaves a Mark’ campaign emphasising their role in driving sustainable change across Ireland. The campaign, created by Folk Wunderman Thompson, highlights the steps An Post has taken in sustainability. It is a reminder of the consequences of people’s collective actions and the role we can play to create a […]
C&C’s Budweiser goes with sustainable push
C&C Group’s Bulmers Ireland has launched Budweiser Renew 100, a new sustainability initiative to help support Irish pubs in making the switch to renewable energy. Over the coming months, solar panels will be installed in 100 pubs, providing 100 per cent renewable electricity. Fronting the new campaign is former Kerry footballer and designer Paul Galvin. […]
BrandShout poll calls it for Vodafone
Recent Vodafone ad campaigns created by Folk Wunderman Thompson have helped push the brand to the top of the Ipsos MRBI Omnipoll telesurvey for August. The survey, which is conducted for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Vodafone moved up from second place to […]
Havas creates ads for Heineken stout
Dutch brewer Heineken hired Havas to launch its new Island’s Edge campaign using the slogan ‘Unexpectedly Refreshing’. The TV ad profiles people at Ireland’s urban edges, depicting where bold new ideas are born and brings to life the Irish entrepreneurial spirit, where city progress meets the force of the sea and where the familiar evolves […]
ASAI appoints O’Toole to complaints group
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting high standards of marketing communications, has appointed Fergus O’Toole to its complaints committee. With almost 15 years operating in a regulatory environment, O’Toole is the deputy director in the Consumer Protection Division of the CCPC. Prior to joining the CCPC in […]
Thinkhouse creates TV ad for Griffith College
Griffith College has released a new TV campaign called The Daydream. The 30-second spot aims to contrast the often loud TV ad space with a commercial that is deliberately quiet and contemplative, providing a ‘break’ within the often frenetic ad break. Created by Thinkhouse, the TVC was shot on location at Griffith College’s South Circular […]
Jacob signs up to GroupM’s Invention
Amar Jacob has joined Invention@GroupM to take up the media group’s newly-created role of social and content development director. He has over 12 years of experience working with branding and advertising agencies in Ireland and India, during which time he has worked with some major brands including Michelin, Hyatt, Nissan and Fáilte Ireland. Prior to […]
