This week IAPI hosted a refresher ‘How to win an Effie’ event to relaunch the awards competition and this year’s programme. Over 300 marketers and adlanders tuned in to the livestream broadcast to glean tips on how to arrest the attention of the jury with submissions. The event covered the entry process, the selection of […]
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ASAI to host webinar on influencer marketing
The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]
Huskies go with Apache Valentine’s scent-up
This year, it is going to be a Valentine’s day like no other. Life in lockdown has been hard on romance. Gone are the days of dressing smart, going for dinner, dousing ourselves in a signature scent and wanting to tear each other’s clothes off. Valentine’s Day 2021 is going to be a whole different […]
Lidl supports ladies GAA with new push
German discounter Lidl has launched a new campaign created by BBDO Dublin to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). Launched across TV, OOH and multiple digital channels, ‘Level The Playing Field’ aims to acknowledge the generations of players who have battled for equality and act as a rallying cry for all […]
Jones replaces Burns in charge of Publicis
Geraldine Jones has been appointed as managing director of Publicis Dublin following Padraig Burns’s decision to retire after 33 years. Burns will step down at the end of July and Jones will take on her new role from the start of August. Jones joined the agency 20 years ago and has worked for the agency […]
Brown leaves Folk Wunderman Thompson
Gary Brown has stepped down from his role as executive chairman of Folk Wunderman Thompson. He launched Target Marketing in January 1990, which later became RMG Target, Target McConnells and, most recently, Folk WT. Under Brown’s leadership, Target Marketing became a vibrant business and won the An Post agency of the year award four years […]
Guinness rolls out Six Nations out of home ads
With the Guinness Six Nations kicking off this weekend, with Ireland playing away to Wales on Sunday, title sponsor Guinness has been ramping up anticipation for the tournament on out of home (OOH) as part of its wider sponsorship activity. Large format gave prominence to Guinness’s message ‘Hope Rises’, building awareness of its sponsorship. Ahead of […]
Fanning talks about brands to IAPI members
Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]
IAPI updates pitch guidelines for advertisers
Following discussions between marketers, agency members of the Institute of Advertising Practitioners in Ireland (IAPI) and pitch consultants, IAPI has updated its pitch guidelines, in the knowledge that selecting and appointing an agency is a time-intensive and expensive process for marketers and agencies alike. The new guidelines are supported by the Advertisers Association of Ireland […]
HSE Covid reclaims BrandShout top spot
HSE Covid-19 has returned to the top of the BrandShout ad league for January toppling Musgrave’s SuperValu as Ireland’s best known advertised brand, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from eight spot in December to displace SuperValu, which dropped to second place, with new entrant Ryanair third. German […]
Wide Eye Outdoor agrees deal with Adtower
Cinema sales house Wide Eye Media has confirmed it has “merged” its digital out of home (DOOH) Wide Eye Outdoor division with Adtower for an undisclosed sum. Adtower was founded by ex-OAS and Avenue Media executives Vincent and Eileen Whelan in 2011, offering full motion panels in SuperValu, Centra, Eurospar, Spar, Mace, Londis and Maxol […]
AdsWizz to sell audio spots in Ireland
SoundCloud and AdsWizz have agreed to sell audio ads in Ireland as part of a new European deal. AdsWizz and its regional sellers will be the exclusive sales representative for advertisers targeting SoundCloud’s youth audience in France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Advertisers now have the […]
Tormey to speak at AAI/IAPI event
Valeo Foods’ Michelle Tormey is among the speakers lined up to address the next Behind Closed Doors, hosted jointly by the Association of Advertisers in Ireland (AAI) and the Institute of Advertising Practitioners in Ireland (IAPI). What started out as a way of sharing strategies for coping with the pandemic turned into a behind the […]
