Following some senior management changes at Dentsu Ireland in recent months, the group, headed up by CEO Liam McDonnell, has appointed Keith Lacy as managing director. Lacy has extensive industry experience, having worked as an account director and board member at In the Company of Huskies for six years on AIB, Coca-Cola, Diageo, L’Oreal and […]
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Folk rolls out Brennans bakers’ day ads
Brennans Bread has launched ‘Bakers Day Off’, using creative by agency Folk Wunderman Thompson celebrating the workers as they prepare for the bakery’s annual day off. The campaign takes inspiration from one day in the year. The bakery closes its doors just once a year. Yet even then, the bakers are so passionate, they only […]
Javelin promotes O’Flaherty and Cosgrove
Cathal O’Flaherty and Adrian Cosgrove have been formally appointed as joint creative directors and board members at Javelin. Cosgrove returned to the agency as a senior copywriter in 2017, having served as creative director at OwensDDB where he worked on VW. During his time as a copywriter at Irish International BBDO, his clients included Aer […]
Currys cooks up drama in TV ad
Electrical retailer Currys has released the third in its series of ‘kitchen disaster’ themed TV ads. The ads feature a kitchen disaster theme based on research which shows that 85 per cent of kitchen appliances are distress or replacement purchases. Currys said that 65 per cent of people have experienced a kitchen disaster and the […]
GroupM reports 20% growth for 2021
The Irish advertising market grew by 20 per cent last year, GroupM Ireland reports. WPP’s media group predicts growth of nine per cent in the Irish market in 2022, after a decline of six per cent in 2020 due to the impact of the coronavirus pandemic. GroupM partly credits the growth in the Irish market […]
Boys+Girls to handle Bord Bia
Bord Bia has appointed Boys+Girls to handle its creative advertising following a contest involving a number of other leading agencies, including Folk Wunderman Thompson, Publicis, TBWA and the incumbent, Accenture Interactive’s Rothco. What proved to be a rather protracted review was overseen by Bord Bia’s director of marketing, Una Fitzgibbon. Bord Bia is responsible for […]
Folk ads focus on safe festive fare
Folk Wunderman Thompson have launched a campaign for Safefood with a focus on building safe habits among household chefs in the run up to Christmas, by encouraging the use of meat thermometers when cooking the Christmas turkey. Safefood claims that less than two per cent of people follow basic food safety checks to determine if […]
Most agency bosses optimistic – IAPI
Some 87 per cent of Ireland’s agency bosses are optimistic about recovering from the impact of the pandemic. Almost two-thirds of all agencies are pursuing business from international clients, reflecting a confidence to compete with agencies based overseas. Maintaining agency culture, as people continue to work from home, remains the key concern for the future. […]
Dennis to join Publicis as business director
Sinead Dennis is to join Publicis Dublin as business director as and from March. Dennis will lead the growth and development of the agency’s client service team and report to managing director Geraldine Jones. Her talent was recognised early in her career with the IAPI ‘One to Watch’ accolade, and she has since developed growth […]
Clavin appointed GroupM’s CFO
GroupM have promoted Conor Clavin to the role of chief financial officer (CFO). He replaces Michael O’Reilly, who retires with immediate effect. Clavin has worked with GroupM for the past 14 years as the company’s finance director and is firmly established in the business and well known among clients and media vendors across the advertising industry. […]
Boys+Girls all ale and arty for Smithwick’s
Diageo has hired Boys+Girls to create a new Smithwicks campaign hammering home the red ale’s new line, ‘Indescribably Delicious.’ The agency recently handled Diageo’s Roe & Co whiskey campaign in Ireland and the US. The new work for Smithwicks is a sequel to its ‘Keep It Interesting’ poster campaign shot by acclaimed photographer Martin Wonnacott. […]
Huskies behind Allianz ads for Women’s Aid
German insurer Allianz is helping to end the silence on domestic abuse in Ireland with the launch of a new three-year campaign for Women’s Aid and €1 million in funding to tackle such abuse. The partnership also includes non-financial supports, including the internal training of all senior managers at Allianz, a domestic abuse policy and […]
Bewley’s targets youths with new Christmas ad
Bewley’s hired Dublin creative agency The Tenth Man to highlight the role coffee plays in Ireland at Christmas. The TV ad, part of the brand’s ‘Believe’ Christmas campaign, celebrates the festive season in Ireland with some heart-warming moments, with both coffee and a sense of belief taking centre stage as the brand’s driving force during […]
