BBDO will kick off its Christmas campaign with a TV ad on this week’s Late Late Show on RTÉ One. The magical cross-platform campaign stars a team of busy elves, who come to life when the store is closed for the night and indulge themselves in festive fare. Led by BBDO creatives Gerry McBride and James Carr, […]
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Great Reset workshop to be hosted online
Creative minds in advertising, marketing, the media and PR are invited to take part in a Great Reset workshop hosted by The Purpose Disruptors to respond to and collaborate in tackling climate breakdown at 1pm this Friday. The goal of the gathering is to get input from across the industry and identify areas and themes […]
Bonfire’s Alone ads enlighten consumers
The team at Bonfire have produced a multi-media campaign for Alone aimed at galvanising the charity’s supporters, volunteers and older people. Alone’s response to the pandemic has been widely praised and recognised as being to the forefront in helping older people through the crisis. But as a result they have barely had a chance to […]
UM brokers new TV and radio deals
IPG media agency UM Ireland has negotiated new national TV and radio sponsorship deals for Mater Private and Zurich. UM brokered a one-year sponsorship of the Pat Kenny Show on Newstalk FM for the Mater Private. Broadcast from 9am to midday weekdays, the show features current affairs analysis, human-interest interviews and live music. The private […]
Huskies takes on Apache Pizza
After a competitive pitch process, Apache Pizza has appointed Huskies as their new lead creative agency. Apache Pizza claims to be the largest pizza delivery brand in the Irish market with over 160 outlets across the whole of Ireland. Apache Pizza is co-owned by Food Delivery Brands and OKR Group, the Irish QSR franchise operator. With this […]
Tenth Man looks to Truth for research
The Tenth Man, the creative agency founded by former Paddy Power advertising director Ken Robertson in early 2018, has launched a research unit called Truth. Led by Anna Burzlaff (pictured), who was previously head of insights at The Tenth Man, Truth will provide clients with a qualitative service to discover drivers for consumer groups. Burzlaff’s […]
Javelin helps An Post roll out U2 stamps
An Post in conjunction with Javelin have unveiled four new stamps celebrating the evolution of U2 over the past four decades. With input from the band, An Post worked with U2’s creative director Gavin Friday, as well as graphic designer Shaughn McGrath, to develop four concepts inspired by the band’s world-famous album catalogue. Entitled U2 – […]
Marketing.ie shines spotlight on Acne
The November issue of Marketing.ie, Ireland’s top marketing and media magazine, profiles adland’s latest arrival, the Deloitte-owned Acne, in the shape of an exclusive interview with the agency’s executive creative director Dylan Cotter. Cotter explains Acne’s offering as a multi-faceted, digital-led agency for brands like Ikea, Volvo and Instagram. Also in the November issue out […]
Five Irish jurists join Effies panel
The jury for the 2020 edition of the Effie Awards Europe has been announced by organiser the European Association of Communications Agencies (EACA) with five Irish jurists nominated by the Institute of Advertising Practitioners in Ireland (IAPI) for Effie Europe. The Effies aim to champion the role of effectiveness in marketing and advertising. The five […]
Bord Bia runs first UK ads for Irish beef
Bord Bia has launched a major UK marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems. It is the first ever television advertising campaign by Bord Bia in the UK and will run during the month of […]
ASAI admits Google as network member
The Advertising Standards Authority for Ireland (ASAI) has admitted Google as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. The ASAI sees the partnership with the self-regulatory network as showing Google’s commitment to responsible advertising. Google is the first digital pure play company […]
IAPI to host webinar on great Irish ads
A curated selection of Ireland’s finest work chosen by creative directors is the focus of a webinar entitled ‘Ireland: Where Creative is Native’, hosted by the Institute of Advertising Practitioners in Ireland (IAPI) early next month. Uniquely, all of the work selected and presented will not be accredited to any particular agency or contributor. One […]
Virgin hits out at RTÉ policies in letter to DG
Virgin Media Television’s director of content has strongly criticised RTÉ policies in the Irish television market. In a letter sent to RTÉ director general, Dee Forbes, Bill Malone accused her organisation of behaving aggressively and undermining competition in the market by using its public funding to outbid it for staff, sports rights and programming. Malone […]
