The Association of Advertisers in Ireland (AAI), the group which promotes advertiser interests, has announced that Ireland has been chosen to take part in the world’s first-ever global census of the marketing and advertising industry. The census by the World Federation of Advertisers (WFA) is an effort to provide hard data on the people working […]
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Boys+Girls signs up to By the Network
Creative agency Boys + Girls which sets out to create campaign which entertain consumers has joined the global By the Network group as the exclusive partner in Ireland. By The Network was founded by former Grey global creative chairman Per Pedersen, who has won over 500 major awards, including most recently the multi grand prix […]
Barry Keoghan stars in new Guinness ads
Hollywood actor Barry Keoghan has been hired by Diageo to support its continuing Guinness Raising the Bar initiative. The new ‘Every Moment Counts’ ads highlight safe socialising as pubs start to reopen with the easing of Covid-19 restrictions. The campaign is run in tandem with the LVA, VFI and Hospitality Ulster as a reminder for […]
BBDO hires Eliezer for planning role
BBDO Dublin has appointed Brazil native Adriano Eliezer as its new planning director to work alongside head of strategy Sarah Hughes. He was previously global strategy director with BBDO in Germany. His client portfolio includes Honda, Nissan, Adidas, Citibank and P&G. His industry awards include an Effie and Cannes Young Lions for best strategist. Eliezer […]
Nolan gets global innovation role at Accenture
Graham Nolan has been appointed as global innovation director by Accenture, the business group which owns Rothco. He was business director at design agency Fjord for the past four years. Prior to that, he spent five years as head of strategy at CKSK and worked in client service roles at Cawley Nea, TBWA and Pulse. […]
Lidl again tops BrandShout poll
German discounter Lidl has again come out on top in the latest survey of Ireland’s most recalled advertised brands in the May poll for Marketing.ie. Lidl’s main rival, Aldi, held on to second spot and the HSE Covid-19 campaign again ended up third, one place ahead of new entrant Bank of Ireland which has been […]
Bonfire kept busy by Revive Active and Chadwicks
Bonfire has won a new product launch account for Revive Active after a creative contest. The agency is now at production stage on the launch campaign for the third quarter of the year. Bonfire, which was founded by Ian Doherty and Seán Hynes, has been hired to create a new brand in the parcel locker […]
Fáilte Ireland launches €4m staycation campaign
Fáilte Ireland has launched a new €4 million domestic marketing campaign as the country’s tourism sector prepares to reopen. The ‘Keep Discovering’ campaign created by Accenture Interactive’s Rothco aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild tourism activity, particularly during the summer months. The campaign runs […]
Boys+Girls hires Bridget Johnson as new ECD
South African creative Bridget Johnson has joined Boys+Girls as executive creative director. Johnson has worked with leading agencies in the RSA over the past 20 years, creating work for global brands and winning many awards along the way, including gongs at the Cannes Lions, The One Show, D&AD and Clios. She has also sat on […]
IAPI announces entire Effie jury
IAPI has confirmed the line-up for the first round of judging for Effie Awards Ireland. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective campaigns that made a difference […]
Virgin really revs up broadband service in new ads
The idea of Virgin Media’s new campaign is to hit home with the message that when it comes to broadband, the brand will never stop pushing to be better than its rivals. Created by Publicis Dublin and shot in Kiev in the Ukraine by Irish production company Antidote, the €1 million campaign runs across TV, […]
ASAI appoints O’Gorman to chair ad complaints
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting high standards in marketing communications, has appointed Brian O’Gorman as the new chairperson of its complaints committee. He will replace Professor Bairbre Redmond, who is stepping down from the role in June after 17 years. The complaints committee is a completely […]
Cunningham in ad drive for Toyota
Game of Thrones star Liam Cunningham fronts a new TV commercial for Toyota Ireland. Created by Javelin, the ad is part of an integrated brand campaign for the Japanese car brand. The campaign, ‘You’ll Never Take a Wrong Turn with Toyota’, aims to dispel the confusion among new car buyers and presents the hybrid as […]
