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Boys+Girls was awarded 21 bells at the ICAD Awards for 2020 and 2021 which took place at a real life ceremony at Merrion Cricket Club last night.  The Portobello creative agency won awards for work done for clients such as Skoda, Three Ireland, Three UK, Choose Radio and Swim Ireland. They won 21 bells in […]

The Irish Times has launched a new brand campaign developed in collaboration with agency partners OwensDDB, Omnicom’s PHD and Behaviour & Attitudes (B&A). The campaign sees the brand move to an ‘always on’ approach with a message across out on home, digital and daily advertising on radio and digital audio channels, including Spotify and Acast. […]

An Post have launched the ‘Living Leaves a Mark’ campaign emphasising their role in driving sustainable change across Ireland. The campaign, created by Folk Wunderman Thompson, highlights the steps An Post has taken in sustainability. It is a reminder of the consequences of people’s collective actions and the role we can play to create a […]

C&C Group’s Bulmers Ireland has launched Budweiser Renew 100, a new sustainability initiative to help support Irish pubs in making the switch to renewable energy. Over the coming months, solar panels will be installed in 100 pubs, providing 100 per cent renewable electricity. Fronting the new campaign is former Kerry footballer and designer Paul Galvin. […]

Dutch brewer Heineken hired Havas to launch its new Island’s Edge campaign using the slogan ‘Unexpectedly Refreshing’. The TV ad profiles people at Ireland’s urban edges, depicting where bold new ideas are born and brings to life the Irish entrepreneurial spirit, where city progress meets the force of the sea and where the familiar evolves […]

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting high standards of marketing communications, has appointed Fergus O’Toole to its complaints committee. With almost 15 years operating in a regulatory environment, O’Toole is the deputy director in the Consumer Protection Division of the CCPC. Prior to joining the CCPC in […]

Griffith College has released a new TV campaign called The Daydream. The 30-second spot aims to contrast the often loud TV ad space with a commercial that is deliberately quiet and contemplative, providing a ‘break’ within the often frenetic ad break. Created by Thinkhouse, the TVC was shot on location at Griffith College’s South Circular […]

Amar Jacob has joined Invention@GroupM to take up the media group’s newly-created role of social and content development director. He has over 12 years of experience working with branding and advertising agencies in Ireland and India, during which time he has worked with some major brands including Michelin, Hyatt, Nissan and Fáilte Ireland. Prior to […]

Vodafone Ireland has launched ‘Growing up Together’, a new through the line campaign to communicate its Red Family Plan. In what they claim to be an advertising first, the campaign, which was created by Folk Wunderman Thompson, is a tale of two halves – one story seen from the perspective of two brothers in two […]

MediaCom, the GroupM media planning and buying agency, has introduced a new division called Springboard.  They say that the new unit changes the traditional agency model by offering emerging companies and SMEs the knowledge and operational resources of a large media agency, coupled with the speed and agility needed for early-stage businesses. Ed Ling (pictured), […]

Mark Anthony Brands has appointed London agency VCCP to handle its hard seltzer brand White Claw after a competitive pitch. The global creative account was previously handled by agency of record Accenture Interactive’s Rothco for the past five years. Rothco will continue to work on digital assignments for White Claw. The pitch was managed by […]