BBDO Dublin has launched a new cross-platform campaign for Tourism Northern Ireland (Tourism NI) which is its first major work for the Belfast-based tourism agency since winning the business earlier this year. The campaign crosses social, digital, radio, print, OOH and TV and seeks to challenge the perception about travel north of the border. The […]
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Folk launches Collision growth framework
As the Covid-19 pandemic continues to impact on the economy, the fallout has prompted Irish businesses to explore ideas for growth. Collision, a proprietary framework from the Wunderman Thompson network, is a methodology for answering critical business questions, promoting innovation and identifying growth for clients. Collision streamlines the path to growth and uses agile methodologies, […]
QMP founder Conor Quinn dies after illness
The death has occurred of Conor Quinn, a founder of the creative advertising agency Quinn McDonnell Pattison (QMP), which evolved into Publicis. Before he became a director and shareholder in QMP, he worked his way up from junior client service roles at Frank Young-led Wilson Hartnell and had a stint at Irish International during the […]
CPI devises work guidelines for ad shoots
In an effort to get to grips with the impact of the Covid-19 pandemic on advertising, Commercial Producers Ireland (CPI) have launched a new set of internationally recognised, best in class work guidelines to ensure TV commercials can be filmed safely and without any detrimental impact on agencies’ creative standards. CPI claims to contribute over […]
Public House creates radio ads for Buymie.eu
Independent creative agency The Public House have launched a new UK and Irish radio advertising campaign for the online grocery delivery service Buymie.eu. Buymie delivers weekly shop within an hour, rather than having to wait weeks for a slot. Unlike their competitors, they are refreshingly honest about the way they tell people about the app. TPH […]
Budweiser goes with a smooth message
Drinks group C&C has unveiled its first major ad campaign for Budweiser aimed at focusing on the American lager’s smooth taste as the brand tries to reconnect with younger drinkers. The new ads, which run across scheduled TV, TV Players, YouTube and other online channels, introduces Irish consumers to the brand’s new identity. Earlier this […]
Goosebump rolls out Bulmers ads
C&C has launched a new campaign for Bulmers Original Irish Cider called ‘The Drum – When Time Bears Fruit’. The ads highlight the drink’s 18-month fermentation and dedication to craft. C&C launched a new addition to the Bulmers family, namely Bulmers Rose. The campaign also includes out of home (OOH), video on demand (VOD) and […]
Boys+Girls score Three’s Chelsea shirt deal
Boys + Girls has officially announced a new global campaign for Three UK’s shirt sponsorship of Chelsea FC. The work follows the agency’s appointment to handle the deal after pitching against the highly-rated Wieden + Kennedy network. Boys + Girls worked with Nexus Studios in creating a virtual launch using augmented reality (AR) to allow […]
Lottery’s new app ad awash with interest
The National Lottery launches its new-look app with a TV spot about Old Hank, a rickety old family washing machine who uses the app’s ‘shake to play’ feature to win the jackpot and take his buddies off to ‘unplug’ and relax on a dream holiday. The ad highlights one of the app’s new features and […]
TBWA creates smiling face mask emoji
TBWA\Dublin has launched the world’s first smiling face mask emoji and submitted a proposal to Unicode for the creation to be added to emoji keyboards. Covid-19 has largely changed world views on face masks with recommendations from the WHO and other medical bodies that suggest face coverings are effective in reducing the spread of the […]
Foe arouses a new curiosity in Vodafone
Foe has teamed up with Carat and Vodafone to activate their new curiosity platform. Foe is providing a full suite of daily creative updates which explore what the nation are curious about on a daily basis. Using localised search data, refreshed and seeded through media every day, the campaign reveals what a lot of us […]
Legacy rolls out ads to re-open Dublin
Despite the new Government restrictions aimed at preventing the spread of Covid-19, Legacy Communications has launched a creative public awareness campaign on behalf of a working group comprising Dublin Town, Dublin City Council, An Garda Síochána and the National Transport Authority using the slogan ‘Easing like a Sunday Morning’. The ads urge Dubliners to ease […]
P&G not to appeal Tampax ad ban
Procter & Gamble has decided not to seek a review of the ban imposed by the Advertising Standards Authority of Ireland (ASAI) on its Tampax & Tea TV ad, the ASAI has confirmed. As a result, the decision remains that the ad will not run in the same format again. Ads found to be in […]
