In the age of influencers, social pressure and ‘group think’, In the Company of Huskies has rolled out a launch campaign for the new-style Nissan Juke urging young people to be true to themselves. The ad says trusting your instincts and not being the same as everyone else reflects both the Juke’s individuality and those […]
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BBDO Dublin kicks off GAA campaign
‘When It’s Club, It Lives Forever’ is the new slogan for this season’s AIB GAA Club Championship campaign across TV, radio, out of home (OOH), press, social and digital. Created by BBDO Dublin, the first wave will support the championship’s provincial finals and run until the finals in January, with a focus on the role […]
Electronics top Black Friday list
The Black Friday shopping craze has been embraced by Irish consumers with many saying they are on the lookout for the best deals on offer, particularly electronic goods and fashion. Research by PML Group points to the shopping intentions of Dubliners on Black Friday. The study found that 40 per cent of Dublin adults will shop […]
Why adland can take you anywhere
The Shark Awards and the Association of Advertisers in Ireland (AAI) have joined forces to host an event called ‘Après Advertising: Where can the skills you learn in advertising and marketing take you next?‘ The evening will see a screening of Donal Moloney’s short film, Ad Men in Sheds, with two of the featured ad […]
Irish TV pushes its wares with new ads
Ireland’s TV companies and TAM Ireland is running a new campaign to promote the effectiveness of TV advertising. As from today, the new campaign will be broadcast across RTE, Virgin Media Television, TG4, Sky Media, Viacom, Channel 4 and Eir Sport channels from 7.30pm onwards and will run for three weeks with other bursts in […]
Boys + Girls creates new Smithwick’s ads
Diageo has hired local creative agency Boys + Girls to create a new out of home, digital and social ads for Smithwick’s ale. The new ads mark a return to Ireland for the red beer after some years exclusively with DDB’s Adam & Eve in the UK. Amidst the sea of sameness of yellow lagers, […]
Marketing Society toasts festive ads
The Marketing Society Future Council’s festive event ‘How to Crack Christmas’ returns with a celebration of popular Christmas ads. Guinness ‘Home of the Black Stuff’, Coke’s ‘Holidays Are Coming’ and the iconic John Lewis ads come to mind. Sponsored by Dublin Live, the event is in the Tramline venue in Dublin city next Thursday from […]
Boys + Girls firmly sets out to entertain
Creative ad agency Boys + Girls has announced that it has a new advertising and brand-building philosophy embodied in the mantra of ‘Entertain or die!’ A decade after opening its doors, the partners at Ireland’s biggest independently-owned agency asked themselves the question: “What’s next?” Answer: producing entertaining ads that engage consumers. They believe it is […]
Drohan replaces Kiernan as BBDO’s CFO
David Drohan has been confirmed as the new chief financial officer (CFO) at BBDO Dublin. He replaces Allen Kiernan who has been with the agency, formerly known as Irish International, since 1991. Drohan joins from NextRoll – formerly Adroll – where he was financial director since 2016. Prior to this, he was group financial controller […]
Alcohol ad restrictions take hold this week
The restrictions introduced by Minister for Health Simon Harris on alcohol advertising will take effect from this Wednesday. Posters within 200 metres of a school, creche or a local authority playgrounds will be banned. So too will ads on buses, trains at bus stops and train stations. The new ban also extends to cinema ads […]
JWT Folk helps Safefood with treats message
Safefood has new ads across out of home, TV, VOD, cinema, radio, digital and social as part of their Start initiative, aimed at reducing the number of treats Irish children are eating which in some cases make up a fifth or more of their daily food intake. Research found that sugary treats have gone from […]
IAPI launches LGBTI+ support campaign
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has rolled out a new awareness campaign to promote greater diversity in Irish advertising. The messages are the culmination of an initiative by member agencies to support BelongTo and Stand Up week against LGBTI+ bullying in second level schools. Help was given across all […]
Ornua re-works Kerrygold classic ads
Ornua, owner of Ireland’s first €1 billion food brand, Kerrygold, is taking consumers on a nostalgic trip down memory lane with a fresh take on its iconic ads. TV viewers are once again invited to contemplate ‘who’s taking the horse to France?’ and Ireland’s favourite butter brand relives famous lines such as, ‘put a bit […]
