Creative ad agency Boys + Girls has announced that it has a new advertising and brand-building philosophy embodied in the mantra of ‘Entertain or die!’ A decade after opening its doors, the partners at Ireland’s biggest independently-owned agency asked themselves the question: “What’s next?” Answer: producing entertaining ads that engage consumers. They believe it is […]
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Drohan replaces Kiernan as BBDO’s CFO
David Drohan has been confirmed as the new chief financial officer (CFO) at BBDO Dublin. He replaces Allen Kiernan who has been with the agency, formerly known as Irish International, since 1991. Drohan joins from NextRoll – formerly Adroll – where he was financial director since 2016. Prior to this, he was group financial controller […]
Alcohol ad restrictions take hold this week
The restrictions introduced by Minister for Health Simon Harris on alcohol advertising will take effect from this Wednesday. Posters within 200 metres of a school, creche or a local authority playgrounds will be banned. So too will ads on buses, trains at bus stops and train stations. The new ban also extends to cinema ads […]
JWT Folk helps Safefood with treats message
Safefood has new ads across out of home, TV, VOD, cinema, radio, digital and social as part of their Start initiative, aimed at reducing the number of treats Irish children are eating which in some cases make up a fifth or more of their daily food intake. Research found that sugary treats have gone from […]
IAPI launches LGBTI+ support campaign
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has rolled out a new awareness campaign to promote greater diversity in Irish advertising. The messages are the culmination of an initiative by member agencies to support BelongTo and Stand Up week against LGBTI+ bullying in second level schools. Help was given across all […]
Ornua re-works Kerrygold classic ads
Ornua, owner of Ireland’s first €1 billion food brand, Kerrygold, is taking consumers on a nostalgic trip down memory lane with a fresh take on its iconic ads. TV viewers are once again invited to contemplate ‘who’s taking the horse to France?’ and Ireland’s favourite butter brand relives famous lines such as, ‘put a bit […]
NDC goes outdoor with new dairy ads
The National Dairy Council (NDC) has launched a new out of home billboard campaign saluting Irish dairy farmers and their grass-fed Irish cows working together to sustainably produce quality milk and dairy products. The campaign highlights Ireland’s green countryside is such a valued asset and provides us with a unique grass-based farming system. The expertise […]
Heineken looks to Core Creative for its ciders
Core has extended its links with Heineken Ireland by winning the creative advertising account for its portfolio of cider brands. Core’s Starcom has handled all of Heineken Ireland’s media buying and planning for many years. Heineken hired Rothco | Accenture Interactive to launch Orchard Thieves and Appleman’s to rival market leader Bulmers. Core Creative won […]
McPartlin to talk at AAI breakfast
Advertising and media professional Peter McPartlin will discuss the state of Irish advertising as guest speaker at the Association of Advertisers in Ireland (AAI) Toolkit breakfast talk in Core’s offices later this month. The Nuts & Bolts series aims to help advertisers and marketers keep up-to-date on important advertising topics and current industry trends. McPartlin […]
Cunningham moves from Rothco to BBDO
Account director Katie Cunningham has moved from Rothco | Accenture Interactive to BBDO Dublin. Cunningham joins the team in Sandymount after having led award-winning campaigns for clients such as Tesco, Unilever and Electric Ireland. Her career started in law and following client-facing roles she decided on making a move to adland. Her experience includes stays […]
Frank and Honest opts for eco ads
Musgrave’s coffee brand Frank and Honest has launched a new out of home and cinema ad campaign focused on sustainability. The brand message homes on how Frank and Honest coffee is sourced from Rainforest Alliance certified farms that benefit forests, communities and wildlife. Rather than fly off to South America, they relied on Irish imagery. […]
Loughnane takes over as IAPI president
Group managing director of the Dentsu Aegis Network (DAN) in Ireland Shenda Loughnane is the new president of agency representative body, the Institute of Advertising Practitioners in Ireland (IAPI). She replaces Publicis director Jimmy Murphy, whose six-year term on IAPI’s board now ends. Loughnane joined DAN as group MD in April last year. In her […]
Fitz-Simon wins IAPI’s first Cannes Grey Lions
Havas creative director Adrian Fitz-Simon is the winner of the inaugural Cannes Grey Lions aimed at tackling ageism in advertising. Organised by the Institute of Advertising Practitioners in Ireland (IAPI), the final stage of the competition saw six short-listed presentations. Fitz-Simon also happens to be the first ever Irish creative to win a gold Cannes […]
