Cross-Border marketing body Tourism Ireland is asking the Government to provide an extra €20 million in advertising spend on top of its annual budget of €45m in a bid to lure international visitors once the Covid-19 pandemic is over. Tourism Ireland started cancelling its international ad campaigns at the start of March when demand began […]
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Diageo appoints PHD for its media
Diageo has selected the Omnicom Media Group-owned PHD as its media agency of record across most of its global account, following a protracted review launched last September. The incumbent was Dentsu Aegis Network’s Carat. In a statement, Isabel Massey, global media director at Diageo, said the move to PHD covers both media planning and buying. […]
AIG and Laya Healthcare to merge media buying
US insurer AIG and its Cork-based subsidiary Laya Healthcare are to merge their media buying by appointing one agency. The account is currently up for review with the two incumbents, AIG’s OMD and Laya’s Carat, being joined in presentations by Mindshare. The pitches are managed by Pt78, the agency run by Vivien McCutcheon and Sarah […]
Boys+Girls teams shortlisted for Young Lions
Shortlisted teams from Boys+Girls for the Cannes Young Lions (CYL) have been named as junior planner Sacha Noyes and art director Jessie De Boe and art director Molly Devlin and account manager Orla Kennedy, both are entered in the digital category. Designer Cian Booth partnered with Ogilvy’s Kevin McKay to be shortlisted in the print […]
IAPI appoints Geraldine Jones to its board
Publicis Dublin business director Geraldine Jones has been appointed to the board of the agency representative body, the Institute of Advertising Practitioners in Ireland (IAPI). With 20 years’ agency experience, Jones started her career in CDP Associates, having obtained a first class honours BSc from TCD in business management and marketing. Jones moved to […]
O’Brien replaces Cotter as BBDO Dublin’s ECD
BBDO Dublin has appointed Shane O’Brien as executive creative director in place of Dylan Cotter who left the agency to head up Deloitte’s new Acne agency in Ireland. O’Brien joined BBDO in December in a full-time capacity having previously freelanced. He was previously at Guns or Knives and Rothco where he won a Cannes Lion […]
Javelin’s Kyla O’Kelly joins ASAI board
The Advertising Standards Authority for Ireland (ASAI) has appointed Javelin director Kyla O’Kelly to its board. She will now work with the ASAI in managing the body’s business and in drawing up and implementing the code of standards for promoting the highest standards in advertising and marketing communications in Ireland. O’Kelly’s role at Javelin includes […]
AAI calls off March Toolkit seminar
The Association of Advertisers in Ireland (AAI) has postponed its March Toolkit breakfast seminar due to concerns about the spread of the Covid-19 coronavirus. Windmill Lane creative director John Kennedy had been lined up to speak on the theme ‘Kill Your Darlings – And Other Lessons From 40 Years Of Storytelling’ in the latest Nuts […]
Vodafone runs ads highlighting domestic abuse
As part of Vodafone Ireland Foundation’s campaign, in partnership with Women’s Aid, JWT Folk created a series of seemingly normal print ads to highlight the signs of domestic abuse that can be hidden in plain sight in Irish society. The aim was to alert people to the worrying statistic that one in five Irish women […]
Boys+Girls rolls out Kellogg’s low sugar cereal
Boys+Girls has unveiled its first work for Kellogg’s following a competitive pitch last year which saw it winning the EMEA account for the new WK Kellogg no added sugar cereal from the company’s longtime incumbent, Leo Burnett. The campaign is titled ‘Good All Round’ and launches the new WK Kellogg cereals with ‘Eat Good, Do […]
HSE Quit sees sign ups increase by a quarter
The HSE has said that its recent Quit ad campaign created by JWT Folk has delivered record results since its launch in January, with a reported 25 per cent increase in sign ups to the plan as a direct result of the ads. The campaign kicked off with a TV ad featuring real smokers talking […]
FBD rolls out Olympics ads for Team Ireland
As part of its support for Team Ireland, FBD Insurance has launched a campaign saluting some of Ireland’s sports stars in their journeys ahead of the Tokyo 2020 Summer Olympic Games. The campaign highlights the determination, discipline and courage displayed by athletes like FBD brand ambassadors rowers Paul and Gary O’Donovan, above. The O’Donovans feature […]
Core seventh in Best Workplaces
Core is ranked seventh as the best workplace in Ireland for large companies with 251 or more employees in the Great Place to Work 2020. Core, described “as a collective of nine practices, working to a single purpose”, was also officially recognised as one of the best workplaces for women in Ireland – one of […]
