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As the Institute of Advertising Practitioners in Ireland (IAPI) issues pitching guidelines for marketers though its media council working group from client leadership teams at Core, Dentsu Aegis and GroupM, the Irish Blood Transfusion Service (IBTS), IDA Ireland and Fáilte Ireland have invited creative and media agencies to present. The IBTS list includes creative pitches […]

Deloitte-owned creative consultancy Acne has officially opened new offices here in Dublin and in Milan, Rome and Lisbon. Acne will provide clients with brand, advertising and content creation as well as strategic and production services. Founded in 1996, Acne also has offices in Stockholm, London and Berlin with Ikea, Volvo and Instagram among its clients. […]

Nine out out of 10 Irish consumers are calling on advertisers and marketers to encourage more sustainable behaviours post Covid-19. As part of a new initiative, the Irish advertising and marketing industry plans to gather online at 1pm next Thursday (September 10) to discuss implications of a new study as part of The Great Reset […]

BBDO Dublin has launched a new cross-platform campaign for Tourism Northern Ireland (Tourism NI) which is its first major work for the Belfast-based tourism agency since winning the business earlier this year. The campaign crosses social, digital, radio, print, OOH and TV and seeks to challenge the perception about travel north of the border. The […]

As the Covid-19 pandemic continues to impact on the economy, the fallout has prompted Irish businesses to explore ideas for growth. Collision, a proprietary framework from the Wunderman Thompson network, is a methodology for answering critical business questions, promoting innovation and identifying growth for clients. Collision streamlines the path to growth and uses agile methodologies, […]

The death has occurred of Conor Quinn, a founder of the creative advertising agency Quinn McDonnell Pattison (QMP), which evolved into Publicis. Before he became a director and shareholder in QMP, he worked his way up from junior client service roles at Frank Young-led Wilson Hartnell and had a stint at Irish International during the […]

In an effort to get to grips with the impact of the Covid-19 pandemic on advertising, Commercial Producers Ireland (CPI) have launched a new set of internationally recognised, best in class work guidelines to ensure TV commercials can be filmed safely and without any detrimental impact on agencies’ creative standards. CPI claims to contribute over […]

Drinks group C&C has unveiled its first major ad campaign for Budweiser aimed at focusing on the American lager’s smooth taste as the brand tries to reconnect with younger drinkers. The new ads, which  run across scheduled TV, TV Players, YouTube and other online channels, introduces Irish consumers to the brand’s new identity. Earlier this […]

C&C has launched a new campaign for Bulmers Original Irish Cider called ‘The Drum – When Time Bears Fruit’. The ads highlight the drink’s 18-month fermentation and dedication to craft. C&C launched  a new addition to the Bulmers family, namely Bulmers Rose. The campaign also includes out of home (OOH), video on demand (VOD) and […]

Boys + Girls has officially announced a new global campaign for Three UK’s shirt sponsorship of Chelsea FC. The work follows the agency’s appointment to handle the deal after pitching against the highly-rated Wieden + Kennedy network. Boys + Girls worked with Nexus Studios in creating a virtual launch using augmented reality (AR) to allow […]