Ogilvy Dublin has appointed creative directors Emma Fielding and Marcus Hartung to spearhead the agency’s creative approach next year following on from this year’s campaign launches for Trocáire, Mace and Boots. A copywriter, Fielding has been in advertising for 16 years and joined Ogilvy Dublin in 2007, having worked at Grey Helme, ICAN and DDFH&B. […]
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Electric Ireland to decide on agencies review soon
ESB/Electric Ireland is expected to announce a decision on its review on four of its marketing services provided by agencies soon. The services under review by the utilities provider cover creative above the line services, creative digital services, ongoing graphic design/straight to studio services and strategic brand planning and brand architecture services. A team led […]
Core appoints Delany to Mediaworks board
Mediaworks’ Mark Delany has been appointed to the agency’s board of directors. He joined the Core agency as a client director five years ago and previously worked with Vizeum and Mediavest, now known as Spark Foundry. As business director, he is responsible for the development and implementation of media planning for various Mediaworks’ clients. Delany […]
Glasnevin Trust’s classic ads go on sale online
The much-acclaimed series of posters and press ads for Glasnevin Trust are now on sale online at Brand Artillery, with interest being shown from buyers in the US, US, Australia and France. The concept, copy and creative direction for the ads was by Eoghan Nolan, while Tony Purcell was responsible for the campaign’s design and […]
Core’s Aisling Blake to join Facebook
Core’s chief digital officer Aisling Blake is leaving the marketing communications group to move to Facebook. She first joined Core’s Radical agency in 2009 as commercial director before becoming managing director in 2014. She had previously worked in client service roles at Interactive Return and Comys. She is on the board of the Irish Heart […]
TBWA Dublin unwraps SuperValu Christmas ad
Following the recent launch of SuperValu’s ‘All Things Considered’ campaign, TBWA\Dublin, has followed up with a festive spot urging grocery shoppers to ‘Consider Christmas’. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’ from the musical Oliver! with a montage of customers from all walks of life and staff from stores around the country. Among the […]
Aldi confirms Kevin the Carrot is in fine fettle
He was nearly toast after a perilous accident but now Aldi can announce Kevin the Carrot is back, reviving his role as an unusual Christmas hero with the latest ad scheduled to launch on tomorrow’s RTE News: Six One on RTE One. The 60-second commercial follows the Aldi Christmas teaser, which has been playing out to audiences […]
AAI to host Max Brady talk on stereotyping in ads
Pull the Trigger executive producer Max Brady is the guest speaker for this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast when she will pull no punches on addressing the issue of whether or not Irish marketers are guilty of stereotyping in ads. What other countries are doing to tackle gender stereotyping will also […]
Justin Cullen to quit Core to launch Jolt Esquire
Core director Justin Cullen plans to leave the marketing agency group soon to launch a company which will advise marketing directors and CEOs on the strategic use of digital. Cullen’s new company is called Jolt Esquire. He will also become chairman of Maximum Media, the group run by Niall McGarry and owner of Joe, Her, […]
Molly Malone takes a stand against breast cancer
If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the question posed by Irish cancer charity the Marie Keating Foundation (MKF) and creative agency Rothco|Accenture Interactive as part of the ‘Take Notice’ campaign for Breast Cancer Awareness Month. The star of ‘Take Notice’ […]
Graham Taylor bids fond farewell to adland
Havas Media Ireland chief executive Graham Taylor is leaving the advertising business having started his own media agency 35 years ago. Taylor’s departure follows Gareth Fitzpatrick’s appointment to head up a new management team at Havas in January. The change was made in the context of Taylor moving away from the day-to-day running of the […]
Dentsu Aegis buys B2B market research group
Dentsu Aegis Network (DAN) has acquired B2B International, the world’s leading specialist business-to-business (B2B) market research company, for an undisclosed sum. B2B International will become part of Gyro, the full-service global agency dedicated exclusively to B2B marketing. DAN’s Irish boss Liam McDonnell said Gyro plans to open a Dublin office. Headquartered in the UK, with […]
Boys + Girls steps out with Three’s new 4G offer
“Be there even when you can’t” is the concept behind Three’s new ad campaign, launched this week to celebrate its 97 per cent 4G population coverage. Building on Three’s ‘Make it count’ campaign, Boys+Girls embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three network. […]
