Love Irish Food, in partnership with out of home (OOH) advertising company Exterion Media, announced the launch of the annual Love Irish Food brand development award in the Food Village at Bloom. The award provides Love Irish Food member brands with the chance to win an €80,000 OOH campaign to promote their brand to consumers. […]
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Chalke goes it alone with new agency
Aaron Chalke has left Mediaworks to set up a new brand activations agency called Foe. Chalke, who was an experiential director with the Core Media group, says his new business aims to generate a higher return on investment for marketing campaigns. It will […]
Ian Young steps down as IIBBDO boss
Ian Young is stepping down as chief executive of Irish International after 23 years and agency owner, Omnicom’s BBDO, has appointed Neal Davies as his replacement. Young will become the agency’s executive chairman. Davies joins IIBBDO in August, having served as president and CEO of awards show Effie Worldwide, headquartered in New York. He has […]
Media Central wins Communicorp sales
Communicorp has awarded all its radio sales to Media Central after an internal group contest with its other sales arm subsidiary, Communicorp One. Under a transfer of undertakings process, Media Central, run by Gavin Deans (above), will take on ad sales for national stations Today FM and Newstalk. It already handled sales for the group’s […]
AAI boss receives a WFA president’s award
Association of Advertisers in Ireland (AAI) chief executive Barry Dooley received a president’s award at the World Federation of Advertisers (WFA) global marketers’ week in Toronto for the Marketing Multiplied report it jointly published with Core Media earlier this year. It was one of only six international awards presented by the WFA. Other winners were […]
DIT’s AdGrad 17 set to share ideas for charities
Final preparations are underway for students from this year’s DIT masters in advertising studies to make their ‘search for creative intelligence’ pitches to industry leaders. Divided into two agency teams, AdGrad 17, pictured, will present ad campaigns based on briefs from two clients. This year it’s the turn of not-for-profit organisations, Focus Ireland and the […]
Mediavest scores hat-trick in press spend
Mediavest was the biggest spender on press advertising in 2016 for the third year running. A report by NewsBrands Ireland – formerly the National Newspapers of Ireland (NNI) – showed the Core Media group agency recorded a spend of €154.5 million. Sister agency, Mediaworks, had the highest increase. Sixty per cent of agencies upped their […]
McElligott one of four new recruits to ASAI board
IAB Ireland chief executive Suzanne McElligott has been appointed to the board of the Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its board. As well as McElligott, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]
INM to get creative with ICAD on innovations
Independent News & Media (INM) has linked up with the Institute of Creative Advertising and Design (ICAD) as its innovation partner. The three-year deal sees INM collaborate with the institute for its awards, events and educational programmes. Having introduced new products to the market last year, INM is working closer with brands on delivering content. INM […]
AAI talk to hear how to ape great work
Only four per cent of ads breakthrough the clutter like Cadbury’s Gorilla and truly build clients’ businesses. A talk by David Meikle, author of How to Buy a Gorilla, will present and then answer questions about how to get a higher calibre of advertising from your agencies at the next Association of Advertisers in Ireland (AAI) […]
Britvic hires two new agencies for drinks brands
Britvic Ireland has appointed two new agencies for its Irish soft drinks. Havas will manage the Club Orange and Miwadi brands while Target McConnells will manage the Ballygowan brand. The two new agencies will manage above the line creative and digital campaigns for the respective brands. Havas has handled Suntory’s Lucozade in recent years. Chemistry […]
IAPI sends a record 14 Young Lions to Cannes
The Institute of Advertising Practitioners of Ireland (IAPI) has announced the winning teams to represent Ireland at the annual international Cannes Lions Festival in June. This year, 14 creative young people will compete against teams from all over the world in film, design, print, PR, social media and marketing competitions in the South of France […]
Goodbye Hailo as MyTaxi ads hail down fares
MyTaxi is the new name for Hailo and to get the message out there to consumers a €5 million marketing campaign is now hitting the streets. The ads are driven by out of home (OOH), digital, vehicle livery and driver incentives. Billboards with catchy lines will be hallmark of the creative campaign, with online videos and […]
