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Fanning calls for greater focus on proven ads

Success, failure and ambition were on the menu at the Marketing Society Future Council’s event, ‘The F Word’. Spotlighting the marketing moments that didn’t quite hit the mark, the talks are tailored for marketers with up to five years experience. The speakers included UCD lecturer, Bord Bia Marketing Forum chairman and Marketing.ie contributor John Fanning, […]

WPP together with Ogilvy & Mather has taken an undisclosed stake but thought to be in or around 25 per cent in its digital partner in Ireland, Eightytwenty, founded by David Connor. Eightytwenty has been working out of Ogilvy’s offices in recent times after the agency split from Havas. It employs over 30 staff and […]

Nigel Brophy has left Ebiquity Marsh to head up an independent media consultancy, Brophy Media Consulting (BMC). Clients will have access to five services, including media auditing and strategic consultancy, to help ensure advertisers see cost savings, a better return on investment and improved exposure within their media budget. “There is a large gap in […]

The Advertising Standards Authority (ASAI) has upheld in part complaints against the Irish Cancer Society (ICS) for its ‘I Want to Get Cancer’ campaign. In all, 92 complaints were received about the ads, with some people saying the wording used was “offensive, insensitive, disrespectful and upsetting to cancer survivors, current sufferers, bereaved families and those who […]

Insurance company FBD has rebranded and is rolling out a €2.5 million campaign set to run throughout the rest of the year. Comprising a new brand identity and media campaign, the brand underlines and builds on FBD’s position as the insurer which has supported local communities across Ireland for decades, with an oak tree as […]

Eightytwenty have collaborated with impressionist Oliver Callan for Ireland’s response as number two to the “most glorious nation” and its omnipotent leader, Donald Trump. With other nations making their case to be world number two, Eightytwenty considered it their duty to throw their name into the toilet bowl with ‘America First, Ireland Second’. Speaking about […]

You Cannes do it this year. So say the Institute of Advertising Practitioners in Ireland (IAPI) who want to send a record number of young creatives to the Cannes Lions advertising awards festival. Fourteen young people will attend, the largest Irish team in the 64-year history of the festival. They will compete against the best young […]

AIB and its agency Rothco has rolled out a new campaign which aims to challenge the way hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ shows real AIB customers who have just completed their mortgage. The stories told by the couple in the TV commercial are completely their […]

Dublin TV commercials production company Butter has signed international director Hanna Heidrich. Among the TVCs Heidrich has directed for global brands are Stella Artois, Levis, Trivago, Opel, Mercedes, Ikea and HBO. Butter’s Michael Duffy says she has won over 40 international awards for her work. She is based in Berlin. Butter’s recent commercials include Toyota, Aldi (above), Tesco […]

The Tourism Ireland ‘Game of Thrones’ (GoT) campaign involving the ‘Doors of Thrones’ work by Publicis London has been chosen as the UK’s top out of home (OOH) campaign for 2016 by Campaign magazine. The agency, which promotes the island of Ireland overseas, has won over 20 major awards, including the grand prix at the Sharks […]

The Sunday Independent has launched its first ever Christmas television ad thanking readers for their loyalty during the year. The 30-second ad by Bonfire was filmed in recent weeks and features eight Sindo writers wishing viewers a happy Christmas as they walk through the streets of Dublin city, before it wraps up in Rachel Allen’s kitchen in Co […]

The Advertising Standards Authority for Ireland (ASAI) and the Food Safety Authority of Ireland (FSAI) are to introduce guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance, which has been published by the FSAI, will now support section 8 of the ASAI code for advertising and […]

What are C&C at? For years, the drinks industry giant Diageo tried to take on Bulmers in Ireland’s cider market by pumping huge amounts of money on new brands like Hudson Blue. C&C and its agency Young Advertising did superb work over many years in building the Bulmers story and giving the brand a stand-out […]