The Road Safety Authority (RSA) creative and media accounts are to remain on with the incumbent agencies, Irish International and MediaVest, following a review, Marketing.ie has learned. In all, five agencies presented for the creative work and a similar number of agencies were asked to pitch for the media. Cawley NeaTBWA, DDFH&B, Publicis and Target […]
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Majekodunmi new planner at DDFH&B
Jess Majekodunmi has joined DDFH&B as strategic planner. She has over seven years marketing and communications experience and previously worked with non-profit organisations, including Special Olympics Ireland, Meas (drinkaware.ie) and Plan Ireland. She was named as the 2013 IAPI One to Watch in recognition of excellent professional standards, creativity and innovation in marketing communications. Majekodunmi […]
IAPI adds five members
The Institute of Advertising Practitioners Ireland, (IAPI) has recruited five new agencies. The new members are Acorn, Bloom, ICAN, Lucidity Digital and TMP. The additions bring the total IAPI membership agency number to 50. IAPI works to inform, guide and negotiate issues on behalf of their agency members in Irish advertising. The governing body regularly […]
Paetzold joins McCannBlue board
Jenny Paetzold (above right), operations director at McCannBlue, has been appointed to the agency’s board, while Nuala-Anne Curley has been promoted to account director. Paetzold has 15 years of online and web experience and has worked on marketing communications and advertising campaigns for Motorola, Toyota and Lexus and online assignments for BMW, the National Lottery, […]
Bord Bia appoints agencies
Bord Bia has moved its creative and media accounts following a summer review. Irish International has been appointed to handle Bord Bia creative work, while Mindshare will handle media buying and planning, a spokesperson for the national food and drink marketing board confirmed to Marketing.ie. Cawley NeaTBWA, Chemistry, DDFH&B and the incumbent, McCannBlue, all presented […]
Guinness Projects ad debuts tonight
Diageo has announced details of its new Arthur Guinness Projects (AGP) campaign which debuts on RTE 1 at 7.45pm tonight. AGP aims to celebrate the next generation of creative talent in Ireland. Devised by London agency AMV BBDO, the ad was shot in Ireland and showcases AGP applicants from the worlds of food, arts, sport and music; […]
Sweet win for Irish International
Irish International has been appointed as the lead shopper agency for Mars in Europe in one of the most significant international contacts won by an Irish agency. The appointment covers shopper marketing work for Mars and Wrigley, including M&Ms, Snickers, Twix, Extra, Orbit, Dolmio, Uncle Ben’s, Pedigree and Whiskas. The account could mean a seven […]
IAPI launches mentoring programme
The Institute of Advertising Practitioners in Ireland (IAPI) has launched ‘Mad World Up Close’, a mentoring programme aimed at helping young IAPI members in their professional development and overall understanding of the advertising business. The programme will provide career guidance and expertise through 12 mentors, who are all volunteering their time. In a statement issued by […]
Language rolls out Londis ads
Londis has launched a new campaign. The independent retail group is said to be investing over €1 million in the campaign over the next year, which includes TV, digital and in-store promotion. The through-the-line campaign, which highlights what makes Londis different to other stores, starts with a 40-second TV ad. The ads emphasise the brand’s […]
KBC sees creative pitches
KBC Bank has invited five agencies to make creative presentations. The bank’s head of brand and marketing Aidan Power (pictured), who joined the company from EBS Building Society last year and is the new president of the Association of Advertisers in Ireland (AAI), has lined up three Dublin agencies – Boys and Girls, Chemistry and […]
ICAD bells ring for Ogilvy
Ogilvy’s work for the ISPCC has scooped another industry honour by bagging two gold bells at the Institute of Creative Advertising & Design (ICADs) awards in the Guinness Storehouse last night. ‘Stupid Little Bitch’, created by Des Kavanagh and Laurence O’Byrne, followed up its bronze radio win at Cannes, with a gold in TV and […]
Blaney to head up McCannBlue
McCann Dublin and Blue Cube have merged to form a new agency operating under the name McCannBlue. From July 15, the new agency will be based in Grand Canal Dock. In a statement announcing the move, it was said “McCannBlue is not a digital agency. Nor an agency with digital capability. But a creative agency for […]
