A new TV commercial for Coors Light called Expedition has been launched in Ireland. The €900,000 campaign, which also includes outdoor and digital, was developed by local agency CKSK for Heineken Ireland, distributors of Coors Light nationally. Directed by Irish Bafta-winning director Damien O’Donnell and produced by Russell Curran, Expedition is set in the Rocky […]
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OMG set to roll out Resolution
Omnicom Media Group (OMG) in Ireland is about to formally launch its Resolution search and optimisation platform to leverage scale, data and knowledge for clients. The new unit will be headed up by OMG digital boss Garret O’Beirne (above). OMG is headed up by Dave Harland, with Tim Griffiths in charge at OMD and Jason […]
Cadbury’s creative moves to the UK
As part of Mondeléz International’s ongoing strategy to reduce its international agency roster, Cadbury’s owner is to end its relationship with Publicis Dublin from the end of the year and move to the hub agency, Fallon in London. Publicis has handled the account for 12 years and has created some of the brand’s most memorable campaigns, […]
UPC moves to OMD
UPC has appointed OMD to handle its media buying and planning following an international review. Omnicom was one of the major networks, along with WPP’s GroupM and Publicis to pitch for the Liberty Global-owned TV and broadband business. UPC is a big loss to the Dentsu Aegis Network in Ireland as the account was handled […]
Acclaimed copywriter Catherine Donnelly dies
One of Ireland’s most highly regarded advertising copywriters Catherine Donnelly has died. A hugely gifted wordsmith, Donnelly was responsible for creating many memorable campaigns and in helping develop fledgling Irish brands, not least through her groundbreaking work for Ballygowan, Ryanair and Barry’s Tea. A perfectionist to the core, her work was characterised by a […]
Tourism Ireland wins at Clios
Tourism Ireland won four awards at the Clio advertising awards show in New York. The honours were for the Publicis London campaign to promote the Wild Atlantic Way, which reportedly reached 40 million people worldwide this year. The Clios aim to salute “groundbreaking work and talent that pushes the boundaries of creativity”. The gala ceremony […]
Starcom network retains Samsung
Samsung has concluded its global advertising review with its incumbent agencies, Publicis Groupe’s Starcom and Leo Burnett, retaining their sections of the business. The company has also added independent Wieden & Kennedy, as well as Publicis-owned Bartle Bogle Hegarty (BBH) to its creative roster. The decision by Samsung giant is good news for the French agency […]
DDFH&B only local agency in for Aer Lingus
DDFH&B is the only Dublin agency among the three left to compete in the final stages of the Aer Lingus creative review. The airline will also see presentations from London agency Krow and KesselsKramer, an independent agency with offices in Amsterdam, London and Los Angeles and already known in Ireland for its work for KBC […]
Carat promotes St Lawrence and Cashen
Ciara St Lawrence has been promoted to the role of account director at Carat. She joined Carat’s digital department in 2007 working across both search and display. She has since progressed into a senior account manager role specialising in display and social media. She has led digital campaigns for Diageo, Bank of Ireland, Mondelez International […]
Greene now Cox’s deputy at Core Media
MediaVest managing director for the past seven years Aidan Greene has been appointed deputy chief executive at Core Media and will work alongside the group’s CEO Alan Cox. Greene’s promotion at Core paves the way for Michael Clancy to take over as managing director at MediaVest. Clancy has been with the agency for the past […]
Volvo Trucks wins top award at Sharks
International delegates from the UK, France, Italy, the US, Qatar and of course Ireland attended the 52nd Sharks creative awards festival in Kinsale at the weekend. There was a 20 per cent increase in festival entries this year. An education day on Friday saw talks from award-winning radio writer Paul Burke, Alex Matthews from BBH […]
Carat raises €15k for Crumlin
Media agency Carat has raised €15,000 for Crumlin Children’s Hospital through its Carathon charity softball tournament which this year was held in Wanderers Rugby Club last Thursday. With over 200 people in attendance, made up of 17 media owner teams, from the Independent to Nova, TV3 to i-Believe, as well as four Carat teams, the […]
Mail gets fruity with agencies
Associated Newspapers Ireland (ANI), publisher of such titles as the Irish Daily Mail and the Evoke website, is running a fun competition for agencies based around the group’s combined two million female audience. Agencies are invited to show “the fruits” of their labour by nominating a client and say why they deserve to win an ad […]
