Mediaworks has appointed Labouré O’Reilly as client manager. She joins the agency from Carat where she gained extensive experience working with various clients, including Bank of Ireland. Her clients at Mediaworks include Liberty Insurance and Pandora. She graduated from DIT in 2009 with an MSc in advertising, having already gained a BSc in business and […]
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Carat adds Bord Gáis
Dentsu’s Carat has won Bord Gáis Eireann (BGE) with responsibility for media planning and buying for Bord Gáis Networks (BGN) and Irish Water brands. As it was a semi-state tender, it was open to all media agencies. Mindshare was the incumbent on BGN, while Carat handled Irish Water. The review was eventually shortlisted to two, […]
Bank of Ireland for Cawley NeaTBWA
Cawley NeaTBWA has won the Bank of Ireland creative account following a review which involved DDFH&B and Wieden + Kennedy London. The review was sparked by Irish International resigning the business (see Marketing.ie February issue) after 15 years. Like Irish International, Cawley NeaTBWA, run by Deirdre Waldron (above), is part of Omnicom. The agency handled […]
OMD to lose Vodafone
OMD has lost the £600 million global media planning and buying business for Vodafone, which is set to move to either WPP’s Group M or Dentsu’s Aegis network agencies Carat and Vizeum. Omnicom’s OMD has not made it through to the final stages of the review. OMD has worked for Vodafone for 17 years, apart […]
Rothco adds Woodie's
DIY retailer Woodie’s has appointed Rothco to develop a new media campaign following a three-way pitch with Ogilvy and McCannBlue. The DIY retailer has a new brand identity, including a new logo developed by Principles Marketing design consultants. The refresh is supported by marketing activity which includes TV, radio, print and in-store display. To convey […]
Kerry tackles Denny rebrand
Kerry Foods is re-launching its Denny meats brand with a nationwide marketing campaign. The re-launch continues to build on the Taste of Home platform and will include investment in a new TV ad, a heavyweight outdoor and proximity media campaign, public relations activity, a digital campaign and a media spend, all of which amounts to […]
Mindshare targets €5,000 in funds for Shave or Dye
Today FM’s media planning agency Mindshare have jumped on the Shave or Dye bandwagon in an attempt to raise €5,000 this month for the Irish Cancer Society. Mindshare’s CEO Bill Kinlay (above right) has agreed to turn his purple heart into a purple head and pledged to dye his hair the Mindshare shade of purple […]
Carat retains FBD group
Dentsu’s Carat has been retained to handle the media planning and buying for FBD and NoNonsense.ie insurance brands as well as adding digital work, following a review. FBD’s digital work was previously with MediaCom. ZenithOptimedia was also involved in the pitch process. FBD creative is handled by Publicis. Carat has handled the FBD group for […]
Gorby first Doyenne winner
Acorn’s international strategic director Estelle Gorby has been voted the inaugural winner of the Doyenne award launched by IAPI to find the ‘women of tomorrow’ who are making a difference and who have the potential to become an industry leader in the future. The winner was chosen by an industry panel and selected from a shortlist […]
Seven in line for Doyenne award
A shortlist has been announced for the first Doyenne award to show outstanding talent shown by a woman in Irish advertising. The seven candidates are Catriona Campbell, strategic account director at The Social House; Nicola Gillen, client director, MediaVest; Estelle Gorby, international strategic director, Acorn; Leah O’Donoghue, account director, Cawley NeaTBWA; Jill Robinson, head of […]
Core tops workplace list
Core Media has emerged as the best workplace in Ireland for medium-sized organisations/companies in the Great Place to Work 2014 listings. Last year, Core came third in the medium (101 to 300 employees) category and group boss Alan Cox was voted most trusted business leader. The criteria for the best places to work includes employee […]
Chemistry crew shave and dye
Chemistry produced this year’s Shave or Dye campaign for the agency’s new client, Today FM. The campaign is to raise funds for another new client, the Irish Cancer Society. It’s for a great cause: there are very few people who don’t know someone who has or has had cancer. Agency managing director Ray Sheerin (above) […]
Javelin acquires Brand Social
The Javelin Group has taken a controlling stake in digital agency Brand Social. Discussions have been ongoing between the two agencies for several months and the acquisition, for an undisclosed sum, was completed before Christmas. Brand Social, will be based in Javelin’s offices in Smithfield, bringing the enlarged group’s staff total to 36. Brand Social will […]
