DDFH&B-JWT has been retained to handle the National Lottery after a protracted creative review which included three other agencies – Irish International, Publicis QMP and Rothco. Media, which is handled by Starcom, was not part of the review. The lottery, run by An Post, raised €243.7 million for “good causes” in 2010. But given that […]
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Banotti new IAPI chief executive
Tania Banotti has been appointed chief executive officer of the Institute of Advertising Practitioners of Ireland (IAPI) in place of Sean McCrave who retired last October. Banotti was chief executive of Theatre Forum Ireland since 2003 where she helped grow the organisation as the voice for the country’s performing arts. Experienced as a lobbyist and […]
IAPI urged to lobby government for advertising tax break
The Institute of Advertising Practitioners (IAPI) is being urged to lobby the government to introduce a one-year tax break to encourage businesses to advertise products and services. Alan Cox (above), chief executive of Core Media, says advertising drives consumer demand, job creation and, ultimately, economic recovery. “It would be a low cost investment,” Cox said, […]
Rothco adds Liberty Mutual
Rothco has been appointed by Liberty Mutual, the US insurance group which owns a majority stake in Quinn Insurance. Six agencies pitched for the account, including Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International and the incumbent, Owens DDB. Liberty Mutual, which has offices in Cavan, Dublin and Enniskillen, plans to launch a new trading name for […]
Nike world’s most awarded ad
Nike ‘Write The Future’ was the world’s most awarded commercial last year, the Gunn Report indicates. The ad by Wieden + Kennedy Amsterdam is also the most decorated commercial in the report’s 13 years. The ad stars Real Madrid’s Ronaldo and Manchester United striker Wayne Rooney. In joint second place was Heineken ‘The Entrance’, also […]
Ogilvy kicks off new year with Guinness Storehouse win
Ogilvy has started the new year on a positive note by winning the Guinness Storehouse. The WPP agency was one of five invited by Diageo to present for the multi-million euro account. WPP agencies are already on the Diageo roster with WHPR and Neo@Ogilvy digital handling beer and spirit brands, including Guinness. It could not […]
Murphy to head up Vizeum
Conor Murphy is to replace Gavan Byrne as managing director of Vizeum Ireland following Byrne’s appointment as commercial director of Denis O’Brien’s Communicorp group from the end of February. Byrne joined Aegis-owned Vizeum seven years ago. He and Mark Lynch joined from Mindshare, with Lynch departing last year. Murphy (seated) joined Vizeum in April this […]
Core Media acquires Mediaworks
Core Media Group (CMG) has bought Owens DDB’s Mediaworks for a figure in the region of €3 million. With claimed combined billings of over €160m, the deal makes CMG the largest media buyer in Ireland. CMG is majority Irish-owned and comprises Starcom, MediaVest, Clear Blue Water, Radical and ZenithOptimedia. CMG boss Alan Cox (above right) […]
IAPI may pay new CEO €120k
The Institute of Advertising Practitioners in Ireland (IAPI) may be willing to pay their new chief executive officer an annual salary of €120,000 or more, provided a high-calibre candidate with the right credentials for the job can be found. The institute has run ads in national newspapers in recent weeks outlining the tasks and the […]
Postgrad students prepare for pitch
Students of the IAPI/DIT advertising and digital communications postgraduate course will make an industry pitch on an undisclosed brief in DIT at 6pm on Thursday, December 15. Last year was the college’s first pitch night when students split into two rival teams for a Fáilte Ireland brief, judged by four industry experts. This year’s brief […]
Farrell heads up IPG media
Initiative managing director Paul Farrell has been promoted by Interpublic to the new position as head of IPG Mediabrands in Ireland. A statement issued by IPG Mediabrands, which controls a $34 billion global media buying portfolio, said Farrell’s appointment is part of a strengthening of its European presence and the establishment of “a fresh, new […]
Nolan replaces Walsh at Burnetts
Eoghan Nolan (right) has replaced Michael Walsh as creative director at Leo Burnett, following Walsh’s move to Bloom to assume a similar role. Nolan and former Irish International colleague Colman Bourke set up Brand Artillery last February. The idea behind the new creative ‘hot shop’ was to target clients looking for a more flexible approach […]
National Lottery decision pushed out
A decision on the National Lottery creative advertising review is now not expected to be made until the middle of December, a week before the Christmas-New Year seasonal break. Four creative agencies are in the running, namely Irish International, Publicis QMP, Rothco and the incumbent, DDFH&B-JWT. The lottery’s media, which is handled by Starcom, is […]
