The Broadcasting Authority of Ireland (BAI) has received 227 submissions in response to its public consultation on how food and drink should be advertised to children in the broadcast media. The BAI says responses came from members of the public, broadcasters, politicians, NGOs, food and drink groups and other lobbyists. Launched in August, the consultation forms part […]
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Swords to join TBWAShanghai
Brian Swords has resigned as managing director of Cawley NeaTBWA and is to move to China to take up a senior post at the Omnicom group’s TBWA Shanghai office in December. Swords joined Cawley Nea in 1993 and has been president of the Institute of Advertising Practitioners in Ireland (IAPI) since the start of 2008. […]
DDFH&B-JWT wins Eircom
DDFH&B-JWT has won the Eircom creative account which includes the Eircom flagship brand and eMobile. The account was out to pitch in recent weeks and five agencies presented. Other agencies in the running included Boys and Girls, Ogilvy, Rothco and the incumbent, Chemistry. It has been a good week for DDFH&B-JWT as they also won […]
Coca-Cola linked with Publicis QMP
There is strong speculation in adland that the Coke creative account has moved from McCann Erickson to QMP Publicis as part of an international alignment, but Coca-Cola is refusing to confirm or deny the rumour. When contacted by Marketing.ie, a spokesperson for Coca-Cola Ireland said there was an on-going review of “creative processes” just now […]
ASA to restrict sexualised posters
Outdoor ads with overtly sexually provocative images are to be restricted under new rules announced by the Advertising Standards Authority (ASA) in response to the British government’s Bailey Review published in June. An industry panel was set up by the Advertising Association to study the report. The group has representatives from Unilever, McDonald’s, 02, Microsoft, […]
McCanns adds new accounts
McCann Erickson has added four new clients to the agency in the last six weeks. The new business wins include Hidden Hearing, the Association of Compliance Officers in Ireland (ACOI) and government accounts, Safefood and the Health & Safety Authority (HSA). McCanns was already on the Safefood roster. McCanns’ chief executive officer Orlaith Blaney said Safefood […]
Dixons moves to Starcom
The Dixons group of electrical stores has appointed Starcom to handle its media account after a competitive review. The €4 million-plus account was previously with Initiative. The UK group also includes Currys, PC World and the Pixmania online electrical store. Dixons’ creative work was not part of the review and stays at Rothco. Meas, the […]
Whitaker joins McCann Erickson
Seán Whitaker, one of the top strategic planners in Irish advertising, has joined McCann Erickson as head of planning. Whitaker is credited as adopting and formalising the discipline of planning while working at Saatchi & Saatchi’s Dublin office in the Eighties and was central to a number of major accounts, not least Heineken. He went […]
Starcom grabs two golds at Sharks
For the first time ever, media campaigns were honoured at the Sharks festival in Kinsale and six gold awards were presented. Starcom won two golds, one for SuperValu and a second for National Lottery’s EuroMillions. Carat won gold for Kellogg’s Field of Dreams, OMD for Renault Scrappage, Mediacom for Audi A1 and Vizeum for Powers […]
BMW to make Irish debut
The first BMW TV commercial conceived, produced and filmed in Ireland breaks on RTE2 on Saturday morning at half time during Ireland’s Rugby World Cup clash with Australia. The ad was created by a team at Chemistry comprising Emmet Wright, Adrian Fitzsimon and Rachel Carey and features a soundtrack by Gareth Averill. Shot in Dublin and […]
Improved app for Sharks
The organisers of this week’s Sharks festival in Kinsale have launched a new iPhone app providing delegates with up-to-date information about the weekend plus details on the town’s local restaurants, accommodation, pubs, transport, activities and useful numbers. The app was developed in-house by Windmill Lane Digital. Added features this year include a function that allows […]
Meas media up for review
Meas, the body charged with encouraging a responsible attitude to alcohol consumption in Ireland, is reviewing its DrinkAware media currently with Initiative. The body is funded by major drinks companies, including Diageo, Heineken and C&C Group. Meas’s creative work, handled by Language, is not part of the review. Other advertising reviews currently being undertaken include […]
National Lottery out to pitch
Creative agencies have been invited to pitch for the National Lottery currently handled by DDFH&B-JWT. The lottery is regarded as one of the country’s top accounts and it goes out to pitch every three to four years. Before DDFH&B won the business, the business was with McConnells for many years. It is understood that media […]
