An Post was awarded the grand prix at the 20th annual All Ireland Marketing (AIM) awards hosted by Marketing Institute Ireland (MII). The winner’s business case highlighted the impact of its cross-company brand building programme. Its success was evidenced by the positive impact on brand equity across key audiences and business growth. The awards comprise […]
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Credit Unions again most reputable
The Reputations Agency (TRA) has confirmed that the Credit Unions network was the nation’s most reputable organisation for the fourth consecutive year with a score of 81.7. The PR agency’s Ireland Reputation Index 2026 is a listings which provide a snapshot of the reputation strength of 100 of Ireland’s most important organisations across 16 sectors. […]
Supernature wins Irish food award
Dublin snack foods producer Supernature is the 15th annual winner of the brand development award presented by Love Irish Food and out of home (OOH) agency Global. The bursary is valued at €160,000. Founded in 2018 by Noele McEvoy, the business derived from Noele’s kitchen, where she made snacks for her daughter who needed to […]
Three Irish entries in Effie world final
Three campaigns created by Publicis Dublin, Droga5 and Javelin for the HSE (above), Dublin Samaritans and the Department of Justice are in the running for the 2025 Global Best of the Best Effie Awards, Effie Worldwide has confirmed. The awards celebrate the most effective work from around the world, spanning 60 programmes in 125 markets. […]
RTÉ signs up as Effie title sponsor
RTÉ is the new title sponsor of the Institute of Advertising Practitioners in Ireland (IAPI) Effie awards and effectiveness year programme. The value of the “multi-year partnership agreement” was not disclosed. The sponsorship is aimed at heightening advertising effectiveness with a programme of “thought leadership, research and capability-building”. The fourth annual Effies, which were presented […]
DMG Media partners with Marketer of the Year
DMG Media Ireland is the new partner of the Marketer of the Year (MotY) award. Since its launch by Marketing.ie in 1993, the award has honoured Ireland’s most accomplished industry leaders – professionals whose passion, creativity, and strategic vision have delivered exceptional brand success. The winners have shown innovation, effective communication, while elevating marketing as […]
Radiocentre Ireland seeks award entries
The Irish Audio Awards 2025/’26 organised by Radiocentre Ireland are open for entries. The awards celebrate excellence in creative audio advertising across Ireland, recognising the craft, originality and effectiveness of the best work in the industry. The entry platform will remain open until midnight on Thursday, January 22 2026. The awards feature ten categories, culminating in […]
Fuel scores a brace at Euro awards
Fuel achieved a double feat at this year’s European Agency Awards, taking home gold for experiential agency of the year and silver for best event. Judges said the agency redefined experiential marketing at scale. With a focus on female talent, sustainability, and innovative initiatives like Fuel XP and Trace, they set a benchmark for agency leadership. […]
Irish agencies in Effie Europe finals
Work entered by Boys+Girls, Core and Droga5 have made the finals of this year’s Effie Best of Europe awards organised by the European Association of Communications Agencies (EACA) and Effie Awards Europe. The Boys+Girl/Core entry for An Post, entitled ‘Sell It, Send It, Cash It In’, is a finalist in the positive change environmental category. […]
Core strikes gold at Effies 2025 awards
The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies to celebrate marketing effectiveness and creativity that delivers business results. The event was compered by RTÉ radio presenter Oliver Callan, pictured. The fourth annual Effies […]
Oliver Callan to host Effie awards lunch
RTÉ Radio 1 presenter Oliver Callan will host this year’s Effie Effective Lunch, the Institute of Advertising Practitioners in Ireland (IAPI) annual event that recognises and celebrates the importance of marketing effectiveness. Callan is best known for his comedy sketches on Callan’s Kicks and his morning magazine show weekdays at 9am on RTÉ Radio 1. […]
DMG wins global award for ExtraG
DMG Media Ireland has won a global publishing award for its Irish language platform ExtraG.ie. The company was presented with the print-digital fusion award at the WAN-Ifra sustainability and print innovation event in Germany. ExtraG.ie is an extension of the Extra.ie website, and was developed to make everyday Irish accessible to all. The award is […]
IAPI shares this year’s Effie shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the finalists for this year’s Effie Awards Ireland, the advertising awards programme that honours the country’s most effective campaigns. Siobhán Masterson, CEO, IAPI, said the competition once again attracted a range of work across the best in creativity, strategy, and measurability. The finalists showcase the […]
