Three of the biggest names in international marketing will speak at this year’s DMX Dublin conference next month. The Marketing Institute has signed up Byron Sharp, director of the Ehrenberg-Bass Institute and author of How Brands Grow; Mark Ritson (pictured), brand consultant and marketing professor and Syl Saller, former Diageo global CMO. Other speakers will be confirmed […]
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Gordon to address Marketing Institute breakfast
Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]
Marketing Institute launches TU Dublin postgrad
The Marketing Institute, in partnership with TU Dublin, has announced the launch of its 2021 postgraduate programmes. The partnership consists of two separate streams, namely an MSc in digital marketing and analytics and a post graduate diploma in management and marketing. Both courses have individual CPD and executive programmes allowing students to focus on specific […]
Marketing Network adds Carbery cheeses
Marketing Network are now working with Carbery and LeasePlan. West Cork-based Carbery produce a number of Irish cheese brands, including Carbery Cracker and Dubliner. The agency will focus on developing integrated campaigns across the two brands. Social media, influencer engagement and media work have already started on the new Cracker packs. LeasePlan will work with […]
Coke goes with can-do New Year resolutions
Coca-Cola is pushing out 25 limited edition light and uplifting resolutions to encourage consumers to be ‘Open To Better’ in 2021. For the first-time ever, the soft drinks giant is offering Irish consumers the chance to design their own cans with personalised resolutions. The online promotion applies to Coca-Cola, Coca-Cola Zero Sugar and Diet Coke […]
Gifted all set for a busy few weeks
Over 40,000 visitors should be flocking to the RDS for the annual Gifted contemporary Irish craft and design fair over the coming days. The event, which has been running for over 40 years and generates up to €5 million for the exhibitors and brands involved, has had to postpone due to Covid-19 and has this […]
Young marketers to host Christmas event
The Marketing Society’s Future Council returns next week with a virtual lunchtime event featuring guests speakers from SuperValu and Focus Ireland. SuperValu’s retail marketing manager Shane Lynch will talk about the heightened role his store network played across the last nine months, their brand journey since April and their Christmas ad. Liz Logan, campaign manager, […]
Fanning in Marketing Society talks series
As part of its golden jubilee celebrations this year, the Marketing Society has created a series of videos where a number of well-known industry figures look back on the major influences there were impacting on marketing in Ireland in the 1970s. Among the contributors are Marketing.ie writer John Fanning who speaks about the 1980s. Fanning, […]
Dublin Zoo makes urgent appeal for funds
Dublin Zoo has warned that it may have to close permanently due to the impact of the pandemic unless it can raise urgent funds. The zoo, which first opened its gates in 1830, has been closed to the public because of coronavirus restrictions, but must still meet the cost of feeding and upkeep of the […]
Bord Bia reports big demand for eggs
It’s official: Ireland is cracked about eggs. Despite some changes to shopping and eating habits this year, egg consumption was up by 11 per cent, with new consumer data from Bord Bia revealing that over 656 million eggs have been sold in Ireland in the last year. Shoppers in Ireland consumed even more eggs during […]
Diageo launches new pubs helpline
Diageo is rolling out a freephone support phoneline for pub owners, their staff and their immediate families affected by the pandemic. The new bar helpline is financed as part of the €14 million Guinness Raising the Bar fund set up by Diageo this summer and is staffed by a team of counsellors and finance experts […]
Premier Sports to show Autumn Nations games
Premier Sports is to show 12 live and exclusive Autumn Nations Cup games in November and December in the Republic of Ireland. The first tournament is in place of the usual autumn internationals so teams can avoid extended travel due to Covid-19 with eight teams participating – Ireland, England, Scotland, Wales, France, Italy, Georgia and […]
Field lands Marketing Institute’s CEO job
David Field has been formally appointed as the chief executive of the Marketing Institute following six months in the job on an interim basis. He replaces Tom Trainor who quit the role to pursue other interests. Field, who chaired the institute’s board, stepped down from that role with Amárach Research’s Gerard O’Neill taking over for […]
