This St Patrick’s Day, creative agency The Brill Building is launching award-winning filmmaker and photographer Ross O’Callaghan’s search for men named Paddy, Pat and Patrick from all walks of life for portraits to capture what it’s like to identify as Irish and male in today’s Ireland. The project’s aim is to challenge the stereotype of […]
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Mars rolls out Kind salted caramel bar
Global confectioner Mars has launched Kind’s newest bar with the roll out of its salted caramel dark chocolate flavour. The bar is a combination of Kind’s two best sellers, dark chocolate nuts and sea salt flavour meets caramel almond sea salt. It is high in fibre, gluten free, contains 59 per cent nuts and has […]
Tourism Ireland gets Pierce Brosnan for promos
Tourism Ireland has teamed up with the Irish Film and Television Academy (IFTA) to create a new series of short videos to showcase Ireland. The first of these videos features actor one-time James Bond star Pierce Brosnan. In the video, Pierce speaks about his love for Ireland and, in particular, for Kerry and his hometown of […]
Nokia supports feelgood poems and writings
Poets, authors and writers from around the world have come together to create a series of messages to help spread love and optimism in these difficult times. Poets from Europe, a children’s author from India, an outdoor positive enthusiast from Russia and a happiness coach from South America joined forces to curate 15 original, and […]
Dunbar promotes Ireland in new Channel 5 series
Spectacular images of Ireland’s western and northern coastlines will be beamed into the homes of an estimated two million people across Britain when a new series fronted by Line of Duty star Adrian Dunbar starts on Channel 5 this evening. The two-part series follows the Enniskillen actor on his travels, reconnecting with the landscape and […]
Reach passes 100m views for first time
The publisher behind the Irish Mirror and the recently acquired Irish Daily Star newspapers has reached a milestone in its customer value strategy (CVS) roll out, registering five million customers across its news sites, newsletters and other websites and products. The CVS builds on the company’s audience across the UK and Ireland in January. Reach’s […]
Sharp, Ritson and Saller to address DMX in March
Three of the biggest names in international marketing will speak at this year’s DMX Dublin conference next month. The Marketing Institute has signed up Byron Sharp, director of the Ehrenberg-Bass Institute and author of How Brands Grow; Mark Ritson (pictured), brand consultant and marketing professor and Syl Saller, former Diageo global CMO. Other speakers will be confirmed […]
Gordon to address Marketing Institute breakfast
Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]
Marketing Institute launches TU Dublin postgrad
The Marketing Institute, in partnership with TU Dublin, has announced the launch of its 2021 postgraduate programmes. The partnership consists of two separate streams, namely an MSc in digital marketing and analytics and a post graduate diploma in management and marketing. Both courses have individual CPD and executive programmes allowing students to focus on specific […]
Marketing Network adds Carbery cheeses
Marketing Network are now working with Carbery and LeasePlan. West Cork-based Carbery produce a number of Irish cheese brands, including Carbery Cracker and Dubliner. The agency will focus on developing integrated campaigns across the two brands. Social media, influencer engagement and media work have already started on the new Cracker packs. LeasePlan will work with […]
Coke goes with can-do New Year resolutions
Coca-Cola is pushing out 25 limited edition light and uplifting resolutions to encourage consumers to be ‘Open To Better’ in 2021. For the first-time ever, the soft drinks giant is offering Irish consumers the chance to design their own cans with personalised resolutions. The online promotion applies to Coca-Cola, Coca-Cola Zero Sugar and Diet Coke […]
Gifted all set for a busy few weeks
Over 40,000 visitors should be flocking to the RDS for the annual Gifted contemporary Irish craft and design fair over the coming days. The event, which has been running for over 40 years and generates up to €5 million for the exhibitors and brands involved, has had to postpone due to Covid-19 and has this […]
Young marketers to host Christmas event
The Marketing Society’s Future Council returns next week with a virtual lunchtime event featuring guests speakers from SuperValu and Focus Ireland. SuperValu’s retail marketing manager Shane Lynch will talk about the heightened role his store network played across the last nine months, their brand journey since April and their Christmas ad. Liz Logan, campaign manager, […]
