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Marketer of the Year postponed until 2021

The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed until next year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment have created winning strategies for their brands. A wide […]

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McDonald’s reopens 32 of its restaurants

Following a successful pilot, McDonald’s has reopened 32 of its dine-in fast food restaurants across the country, including at its flagship Grafton Street outlet in Dublin city centre. It follows the reopening for takeaway, drive thru and delivery over the last seven weeks. The dine-ins reopen with new safety measures, including mandatory table service. Customers […]

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Modern Green founder helps roll out art diner

Steve Murray, founder of the Modern Green events and activations agency, has teamed up with Colin Dickson to open the new Dig In art diner restaurant on Dublin’s Camden Street. The venue, formerly Green 19, is an art, dining and cocktail experience, which has been developed in collaboration with the Irish contemporary visual artist Maser. […]

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Ireland makes cover of French travel magazine

Some 4.3 million readers of the French magazine Geo can get to read all about Ireland right now. The July edition of the glossy travel magazine includes a 43-page spread about the island of Ireland and features a shot of Lough Corrib in Co Galway on the cover. Ireland’s tourist bodies invited photojournalist Sébastien Desurmont […]

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Diageo’s new drinks bottle is no pulp fiction

Diageo, makers of Johnnie Walker, Smirnoff and Guinness, plan to roll out the world’s first ever 100 per cent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker Scotch whisky early next year. It comes as Diageo launches a tie-up with sustainable packaging specialist Pilot Lite. […]

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Covid-19 main concern for Irish food industry

Covid-19 has been ranked as the highest priority risk facing Ireland’s agri-food sector, a risk assessment report by Bord Bia indicates. The report captures the high level risks facing the industry across six key areas: Covid-19, Brexit, challenges to market diversification, sustainability pressures, consumer insights and innovation and talent management. The analysis captures the level […]

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Guinness Storehouse reopens this weekend

It takes 119.5 seconds to pour a pint of Guinness and this Saturday will mark 119.5 days since Ireland’s leading visitor attraction last poured a pint and the gates were closed. To mark the reopening of the Guinness Storehouse, Diageo will host a series of consumer experiences this summer around Irish creativity, food and brewing. […]

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Ashford Castle top resort hotel in these islands

Ashford Castle has been voted the top resort hotel in the UK and Ireland in the US travel magazine Travel + Leisure annual reader survey. In all, as many as eight luxury Irish hotels made the top 10, with Ballyfin Demesne, Powerscourt Hotel Resort & Spa, Sheen Falls Lodge, the K Club, Ballynahinch Castle Hotel, […]

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Sex toy sales have soared since lockdown

Sex shops up and down the country are reporting a big rise in vibrator sales. One shop in Kilkenny has reported a 177 per cent increase from this time last year. In an exclusive Newstalk investigation, Henry McKean on today’s Hard Shoulder evening drivetime show with Ivan Yates found Irish people of all ages are […]

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Ignition duo turn attention to themed T-shirts

The founders of marketing agency Ignition, David O’Sullivan and Jennifer Williams, have turned their attention to a new business venture since the Covid-19 pandemic struck by producing a range of T-shirts under the Bloody Chic brand. The t-shirts cover a wide range of messages, both humorous and more serious, including their latest release, the 8:46 […]

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Carlsberg toasts Liverpool’s win with special can

Danish brewer Carlsberg is toasting Liverpool Football Club’s Premier League title win with a limited edition champions can. Ireland is renowned for its close ties down the years with Liverpool Football Club and Irish fans can win the limited-edition champions can by visiting the Carlsberg Ireland Facebook page from next Monday, June 29. The can […]

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Marketing Society FC discusses career boo-boos

Continuing on from their first ever online event in April, the Marketing Society’s Future Council returns again soon with an event celebrating the importance of making career mistakes, while focusing on the learnings and positives that can be taken from sharing such experiences. The event is playfully called ‘I FC’ed Up’. All event proceeds will […]

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TNC homes in on healthy drinkers near and far

The Naked Collective (TNC) launches with naturally brewed seltzers targeted at young adults. Based in Kildare and supported by a €4 million marketing investment, Mude and So.Beer isotonic drinks are produced solely from plants, water and vitamins. Mude’s collection of five drinks are said to aid sleep, chill, play, work and provide an immuno boost. […]

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