A new report by Guaranteed Irish claims that 83 per cent of consumers see the mark as a way of helping the local economy through the Covid-19 coronavirus crisis. Additionally, the study says 63 per cent of consumers surveyed declared a preference to buy Guaranteed Irish brands from Irish business/retailers when shopping during the pandemic. […]
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Danone launches new range of yogurts
TV and radio personality Lucy Kennedy helped launch Danone Dairy Ireland’s new yogurt range, called simply; Danone. The range is targeted at consumers looking to improve their eating habits and the planet with simple, recognisable ingredients, like milk, live yogurt cultures and fruit and veg combinations, with no added sugar or replacement sweeteners. The new […]
Marketing.ie reaches out to remote readers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
Normal People sold to over 20 overseas markets
Over 20 countries worldwide have signed up to hit Irish drama Normal People following its screening on the BBC in the UK and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s love story and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will be now be […]
An Post to deliver €2m in SME supports
An Post has launched €2 million in supports for small and medium enterprises (SMEs) aimed at helping them kick-start their businesses and boost their online presence during the Covid-19 crisis. The State postal firm has introduced discounted prices for An Post parcel services by at least a quarter and is also about to roll out […]
Marketing.ie reaches out to remote workers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
Covid-19 crisis hits marketers’ job confidence
Irish marketers now feel less confident in their jobs than they did nine months ago with a doubling in the number of executives feeling “insecure” since the Covid-19 outbreak, a survey by marketing recruitment specialists Alternatives indicates. Last year, 71 per cent of marketers felt “secure” or “very secure” in their roles, compared to 53 […]
Fashion must speed up if it is to be sustainable
Marketing consultant Valerie Rice says fashion needs to move faster if it is to build a sustainable retail future. A Guardian headline in early April highlighted the increasingly negative impact of consumers’ insatiable appetite for fast fashion; Primark and Matalan among retailers allegedly cancelling £2.4bn orders in “catastrophic” move for Bangladesh. Rice says it brought […]
Media should feed escapism need, Colwell says
The Marketing Society has launched a virtual event series to support members as they navigate the current Covid-19 crisis and look to make a recovery. The first in the series, entitled ‘The Brand Impact of Covid-19 – React/Reality/Recovery’, saw a member panel explore the impact of the current coronavirus crisis along with some practical proposals. […]
Farrell switches to Virgin Media TV
Paul Farrell has been appointed as the new managing director of Virgin Media Television (VMTV) replacing Pat Kiely when he steps down from the role in the coming weeks. Farrell is currently vice-president of commercial for VMTV’s sister company Virgin Media Ireland with responsibility for all of the company’s commercial consumer and B2B activities. Over […]
Love Irish Food gets its teeth into summer
Love Irish Food had all sorts of plans lined up for this year’s Bloom festival in the Phoenix Park but as with so many other summer events they had to be dropped due to the current pandemic. But it does not mean that summer is cancelled. Love Irish Food brands want local communities to work […]
Kellogg extends summer scheme for employees
After over a month spent working from home, Kellogg is encouraging its employees in Ireland to take that much needed break away from their screens with its summer hours scheme. Now in its 17th year, the scheme began this week and has been adapted in light of the Covid-19 coronavirus lockdown measures currently in place. The […]
Normal People puts Ireland on the map
The stunning scenery around Sligo’s coastline and Ben Bulben and historic locations in Dublin such as the Trinity College campus are wowing viewers across Britain and the United States with the TV adaptation of Sally Rooney’s bestselling novel Normal People currently entertaining audiences on BBC and on the online streaming platform Hulu in the US. […]
