As part of its golden jubilee celebrations this year, the Marketing Society has created a series of videos where a number of well-known industry figures look back on the major influences there were impacting on marketing in Ireland in the 1970s. Among the contributors are Marketing.ie writer John Fanning who speaks about the 1980s. Fanning, […]
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Dublin Zoo makes urgent appeal for funds
Dublin Zoo has warned that it may have to close permanently due to the impact of the pandemic unless it can raise urgent funds. The zoo, which first opened its gates in 1830, has been closed to the public because of coronavirus restrictions, but must still meet the cost of feeding and upkeep of the […]
Bord Bia reports big demand for eggs
It’s official: Ireland is cracked about eggs. Despite some changes to shopping and eating habits this year, egg consumption was up by 11 per cent, with new consumer data from Bord Bia revealing that over 656 million eggs have been sold in Ireland in the last year. Shoppers in Ireland consumed even more eggs during […]
Diageo launches new pubs helpline
Diageo is rolling out a freephone support phoneline for pub owners, their staff and their immediate families affected by the pandemic. The new bar helpline is financed as part of the €14 million Guinness Raising the Bar fund set up by Diageo this summer and is staffed by a team of counsellors and finance experts […]
Premier Sports to show Autumn Nations games
Premier Sports is to show 12 live and exclusive Autumn Nations Cup games in November and December in the Republic of Ireland. The first tournament is in place of the usual autumn internationals so teams can avoid extended travel due to Covid-19 with eight teams participating – Ireland, England, Scotland, Wales, France, Italy, Georgia and […]
Field lands Marketing Institute’s CEO job
David Field has been formally appointed as the chief executive of the Marketing Institute following six months in the job on an interim basis. He replaces Tom Trainor who quit the role to pursue other interests. Field, who chaired the institute’s board, stepped down from that role with Amárach Research’s Gerard O’Neill taking over for […]
Coke to roll out Topo Chico hard seltzer
Coca-Cola Ireland plans to launch its Topo Chico hard seltzer from mid-November. Produced by Molson Coors, will be sold from select grocery outlets and off-licences in 330ml cans in three flavours – tangy lemon lime, tropical mango and cherry acai. The drink is gluten-free, has 96 calories, two grams of sugar and 4.7 per cent […]
Grads sought for Jameson global programme
Pernod Ricard-owned Irish Distillers is seeking to recruit graduates to join the 2021/22 Jameson international graduate programme. Successful graduates will get to work as Jameson brand ambassadors and avail of a training and development programme, with career progression opportunities and work in one of 35 international markets. Programme lead Sinéad D’Arcy said the programme was first […]
Pinergy re-brands as part of new focus
Energy supplier Pinergy rolled out a new brand identity as part of repositioning the company’s business model towards supplying energy and promoting meaningful behavioural change. Created by brand design house Zero-G, the new look is part of the Irish company’s new strategy on targeting particular business and consumer sectors. Head of marketing David Slattery (pictured) […]
Javelin helps An Post roll out U2 stamps
An Post in conjunction with Javelin have unveiled four new stamps celebrating the evolution of U2 over the past four decades. With input from the band, An Post worked with U2’s creative director Gavin Friday, as well as graphic designer Shaughn McGrath, to develop four concepts inspired by the band’s world-famous album catalogue. Entitled U2 – […]
Gordon’s book points to troubles in marketing
Former Glanbia Consumer Foods CEO Colin Gordon has written a book about the shortcomings of accountability in Irish marketing and asking marketers some probing questions. Gordon says Marketing is in Trouble highlights the problem of defining what marketing means, which has seen agencies and clients moving in opposing directions. A serious disconnect exists which Gordon […]
Galway and Dublin Europe’s friendliest cities
Two of Ireland’s cities Galway and Dublin have topped the list of the top ten friendliest cities in Europe in the annual reader survey of Condé Nast Traveller travel magazine. Galway is in first position, with Dublin coming in second. Every year, CNT asks its readers to decide on their favourite cities around the globe, in […]
Diageo rolls out Guinness with zero tolerance
Back in 1981, the brewers at St James’s Gate hired McConnells to launch Guinness Light ads complete with footage from NASA space rocket launches. The ads said it could “never be done” but trouble was, it was ahead of its time. More recently, Guinness Mid-Strength has proved a success with Irish stout lovers keen to […]
