Coca-Cola Ireland plans to launch its Topo Chico hard seltzer from mid-November. Produced by Molson Coors, will be sold from select grocery outlets and off-licences in 330ml cans in three flavours – tangy lemon lime, tropical mango and cherry acai. The drink is gluten-free, has 96 calories, two grams of sugar and 4.7 per cent […]
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Grads sought for Jameson global programme
Pernod Ricard-owned Irish Distillers is seeking to recruit graduates to join the 2021/22 Jameson international graduate programme. Successful graduates will get to work as Jameson brand ambassadors and avail of a training and development programme, with career progression opportunities and work in one of 35 international markets. Programme lead Sinéad D’Arcy said the programme was first […]
Pinergy re-brands as part of new focus
Energy supplier Pinergy rolled out a new brand identity as part of repositioning the company’s business model towards supplying energy and promoting meaningful behavioural change. Created by brand design house Zero-G, the new look is part of the Irish company’s new strategy on targeting particular business and consumer sectors. Head of marketing David Slattery (pictured) […]
Javelin helps An Post roll out U2 stamps
An Post in conjunction with Javelin have unveiled four new stamps celebrating the evolution of U2 over the past four decades. With input from the band, An Post worked with U2’s creative director Gavin Friday, as well as graphic designer Shaughn McGrath, to develop four concepts inspired by the band’s world-famous album catalogue. Entitled U2 – […]
Gordon’s book points to troubles in marketing
Former Glanbia Consumer Foods CEO Colin Gordon has written a book about the shortcomings of accountability in Irish marketing and asking marketers some probing questions. Gordon says Marketing is in Trouble highlights the problem of defining what marketing means, which has seen agencies and clients moving in opposing directions. A serious disconnect exists which Gordon […]
Galway and Dublin Europe’s friendliest cities
Two of Ireland’s cities Galway and Dublin have topped the list of the top ten friendliest cities in Europe in the annual reader survey of Condé Nast Traveller travel magazine. Galway is in first position, with Dublin coming in second. Every year, CNT asks its readers to decide on their favourite cities around the globe, in […]
Diageo rolls out Guinness with zero tolerance
Back in 1981, the brewers at St James’s Gate hired McConnells to launch Guinness Light ads complete with footage from NASA space rocket launches. The ads said it could “never be done” but trouble was, it was ahead of its time. More recently, Guinness Mid-Strength has proved a success with Irish stout lovers keen to […]
An Post announces book awards shortlist
The shortlist for the An Post Irish Book Awards 2020 features a diverse mix of Irish writing from new and established writers across 16 categories, including among them novel of the year, children’s (junior and senior), cookery, crime fiction, popular fiction, non-fiction, sports, short story, poetry, teen and young adult and Irish language. Debbie Byrne […]
McDonald’s maps out Irish food supplies
McDonald’s Irish customers are now able to see the ingredients sourced from Ireland and just how close they are to the farmers and growers that produce them. The new Map My McDonald’s interactive tool allows customers to see which fresh ingredients are grown in their region and to meet some of the Irish farmers that […]
Bord Bia runs first UK ads for Irish beef
Bord Bia has launched a major UK marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems. It is the first ever television advertising campaign by Bord Bia in the UK and will run during the month of […]
Brand value added to innovation index
For the first time in its 13-year history the Global Innovation Index (GII) includes brand value as one of its indicators. The GII includes findings from the ISO-certified database of the world’s top 5,000 brands compiled annually by Brand Finance. The report provides detailed metrics about the innovation performance of 131 economies worldwide. Published by […]
Revive helps sharpen up Blades new season
Irish-owned Revive Active food supplements have agreed a partnership deal with Premier League club Sheffield United. Revive’s Zest Active is now the official immunity brand for ‘The Blades’ for the coming season. The brand is used to protect from illnesses such as cold and flu through its formulation containing beta glucans 1/3 and 1/6. The […]
Lucozade owner Suntory changes corporate ID
Japanese-owned drinks company Suntory Beverage & Food Ireland (SBFI) is now the new publicly facing name of Lucozade Ribena Suntory Ireland (LRSI) in a move designed to align the business closer to the group’s global brand. Suntory Beverage & Food Europe (SBFE) says that all its local markets will undergo a commercial name change. A […]
