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Covid-19 crisis hits marketers’ job confidence
Irish marketers now feel less confident in their jobs than they did nine months ago with a doubling in the number of executives feeling “insecure” since the Covid-19 outbreak, a survey by marketing recruitment specialists Alternatives indicates. Last year, 71 per cent of marketers felt “secure” or “very secure” in their roles, compared to 53 […]
Fashion must speed up if it is to be sustainable
Marketing consultant Valerie Rice says fashion needs to move faster if it is to build a sustainable retail future. A Guardian headline in early April highlighted the increasingly negative impact of consumers’ insatiable appetite for fast fashion; Primark and Matalan among retailers allegedly cancelling £2.4bn orders in “catastrophic” move for Bangladesh. Rice says it brought […]
Media should feed escapism need, Colwell says
The Marketing Society has launched a virtual event series to support members as they navigate the current Covid-19 crisis and look to make a recovery. The first in the series, entitled ‘The Brand Impact of Covid-19 – React/Reality/Recovery’, saw a member panel explore the impact of the current coronavirus crisis along with some practical proposals. […]
Farrell switches to Virgin Media TV
Paul Farrell has been appointed as the new managing director of Virgin Media Television (VMTV) replacing Pat Kiely when he steps down from the role in the coming weeks. Farrell is currently vice-president of commercial for VMTV’s sister company Virgin Media Ireland with responsibility for all of the company’s commercial consumer and B2B activities. Over […]
Love Irish Food gets its teeth into summer
Love Irish Food had all sorts of plans lined up for this year’s Bloom festival in the Phoenix Park but as with so many other summer events they had to be dropped due to the current pandemic. But it does not mean that summer is cancelled. Love Irish Food brands want local communities to work […]
Kellogg extends summer scheme for employees
After over a month spent working from home, Kellogg is encouraging its employees in Ireland to take that much needed break away from their screens with its summer hours scheme. Now in its 17th year, the scheme began this week and has been adapted in light of the Covid-19 coronavirus lockdown measures currently in place. The […]
Normal People puts Ireland on the map
The stunning scenery around Sligo’s coastline and Ben Bulben and historic locations in Dublin such as the Trinity College campus are wowing viewers across Britain and the United States with the TV adaptation of Sally Rooney’s bestselling novel Normal People currently entertaining audiences on BBC and on the online streaming platform Hulu in the US. […]
Are you a workaholic, daydreamer or recluse?
Which type of remote worker are you? Research by recruiter Robert Walters points to three types of personalities that have emerged from the new period of remote working since the outbreak of the Covid-19 pandemic. The first personality type works compulsively or over the hours required and at the cost of their sleep, family time […]
Facebook and Core to provide advice webinar
Facebook Ireland and Core have teamed up to provide Irish SMEs with a free series of weekly webinar sessions on online training and support. ‘Getting to know your online customers’ is aimed at helping businesses reach, connect and engage with customers online with expert practical advice on what people are doing online and how best […]
Thinkhouse’s Youth Lab gives Covid-19 insights
Marketing agency Thinkhouse is to reveal daily global insights affecting young people in the wake of the Covid-19 pandemic. The 2020 edition of Youth Culture Uncovered sees the agency collaborate with young people across the world to uncover insights and trends affecting the lives of youths during the crisis, with daily updates on Instagram. The […]
Creativity can help in coping with Covid-19 crisis
Creative power must be unleashed to help in the fight against Covid-19, a top international branding and culture change expert says. Martin Lindstrom says the reality is that some of the most profound changes in the world were created by one individual who came up with an idea original enough to entice millions of followers […]
Fáilte Ireland plans to re-run Gathering
State tourism body Fáilte Ireland is working on a proposal for a re-run of the year-long Gathering series of events that gave a major boost to tourism revenue in 2013. The idea is prompted by the belief that spend from overseas visitors may fall by 70 per cent this year, largely due to Covid-19. Fáilte […]
