Creative power must be unleashed to help in the fight against Covid-19, a top international branding and culture change expert says. Martin Lindstrom says the reality is that some of the most profound changes in the world were created by one individual who came up with an idea original enough to entice millions of followers […]
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Fáilte Ireland plans to re-run Gathering
State tourism body Fáilte Ireland is working on a proposal for a re-run of the year-long Gathering series of events that gave a major boost to tourism revenue in 2013. The idea is prompted by the belief that spend from overseas visitors may fall by 70 per cent this year, largely due to Covid-19. Fáilte […]
Renault and Axa in drive to help medics
Insurance company Axa and Renault, along with its dealer network, have combined to provide complimentary Renault cars complete with free Axa motor insurance cover for the next two months for doctors and nurses returning from overseas to support the HSE during the Covid-19 crisis. The initiative is supported by an ad campaign created by Publicis. […]
Field takes over at Marketing Institute
David Field has been appointed as the interim chief executive of the Marketing Institute in place of Tom Trainor who stepped down from the role recently to pursue other interests. Field, who has until recently served as chairman of the institute’s board, had already stepped down from that position with Amárach Research’s Gerard O’Neill filling the […]
Life Style Sports sees a run on women’s leggings
Following the closure of its stores to prevent further spread of Covid-19 coronavirus, Life Style Sports is focusing on online sales. While the company’s efforts may not fully rescue the loss of sales during this hugely difficult trading environment, it highlights the importance of operating a balanced omni-channel retailing model using the role of online. […]
M&S teams up for a new Neighbourly approach
Marks & Spencer (M&S) has launched a new customer initiative its Neighbourly Community Fund (NCF) charity partner. The British retail chain is rolling out the fund with an investment of €50,000, allowing NCF to put the monies into an emergency fund and distribute in phases to its existing charities and community groups across Ireland. M&S […]
Concannon leads Covid-19 information campaign
Taoiseach Leo Varadkar has seconded Marketer of the Year 2010 John Concannon from his development role at NUI Galway to manage the Government’s campaign on the Covid-19 coronavirus public health crisis. Concannon was a central part of the the Strategic Communications Unit (SCU) which was wound down amid some controversy in 2018. Concannon, who implemented […]
Verve’s 20-second soap to tackle virus
Events and experiential agency Verve Agency has invented a soap to educate people on clean hands. While handwashing is one of the best ways to prevent the spread of the Covid -19 coronavirus, only five per cent of people are washing them for the 20 seconds needed to get them safely clean. The new Verve […]
Musgrave runs SuperValu save bees campaign
One third of the food crops grown in Ireland benefit from pollination, yet 30 per cent of the country’s bees could become extinct. If not addressed, it will have an impact on food supply and the environment over the coming years. Musgrave’s SuperValu aims to help local communities, schools and families create an environment where […]
Omniplex goes with separated seating
In reaction to the growing threat of the spread of the Covid-19 coronavirus, Omniplex Cinemas have introduced seat separation to help safeguard patrons. The company made the decision to encourage social distancing in cinemas after a risk assessment analysis of the market. Other measures include ticket self-scanning of tickets and hand sanitising stations in foyers. […]
Hand sanitiser sales jump by 75 per cent
Sales of hand sanitiser in Ireland have increased by 75 per cent in comparison with the same time last year, the latest Nielsen four week data ending February 23 indicates. The significant rise in sales is attributed to increased panic buying, amid health fears around the worldwide spread of the coronavirus disease Covid-19 public health […]
Irish Independent adds almost 7,000 online subs
Independent News & Media (INM) has signed up 6,953 paying subscribers following its decision to introduce an editorial paywall for the Irish Independent, its publisher has confirmed. Speaking at the Marketing Institute’s DMX annual conference in the Aviva Stadium, Mediahuis’s Peter Vandermeersch said the move to a paywall was “going well”. Vandermeersch said trust more […]
Bigger Gravity Bar opens at Guinness Storehouse
The Diageo-owned Guinness Storehouse has officially opened the new Gravity Bar. Developed over three years, with over 175,000 man hours and an almost €20 million investment, the bar has more than doubled in size, offering visitors wider panoramic views which now include the Phoenix Park and new vistas over the Dublin Mountains. The bar’s footprint […]
