Marks & Spencer (M&S) has launched a new customer initiative its Neighbourly Community Fund (NCF) charity partner. The British retail chain is rolling out the fund with an investment of €50,000, allowing NCF to put the monies into an emergency fund and distribute in phases to its existing charities and community groups across Ireland. M&S […]
Marketing RSS feed for this section
Concannon leads Covid-19 information campaign
Taoiseach Leo Varadkar has seconded Marketer of the Year 2010 John Concannon from his development role at NUI Galway to manage the Government’s campaign on the Covid-19 coronavirus public health crisis. Concannon was a central part of the the Strategic Communications Unit (SCU) which was wound down amid some controversy in 2018. Concannon, who implemented […]
Verve’s 20-second soap to tackle virus
Events and experiential agency Verve Agency has invented a soap to educate people on clean hands. While handwashing is one of the best ways to prevent the spread of the Covid -19 coronavirus, only five per cent of people are washing them for the 20 seconds needed to get them safely clean. The new Verve […]
Musgrave runs SuperValu save bees campaign
One third of the food crops grown in Ireland benefit from pollination, yet 30 per cent of the country’s bees could become extinct. If not addressed, it will have an impact on food supply and the environment over the coming years. Musgrave’s SuperValu aims to help local communities, schools and families create an environment where […]
Omniplex goes with separated seating
In reaction to the growing threat of the spread of the Covid-19 coronavirus, Omniplex Cinemas have introduced seat separation to help safeguard patrons. The company made the decision to encourage social distancing in cinemas after a risk assessment analysis of the market. Other measures include ticket self-scanning of tickets and hand sanitising stations in foyers. […]
Hand sanitiser sales jump by 75 per cent
Sales of hand sanitiser in Ireland have increased by 75 per cent in comparison with the same time last year, the latest Nielsen four week data ending February 23 indicates. The significant rise in sales is attributed to increased panic buying, amid health fears around the worldwide spread of the coronavirus disease Covid-19 public health […]
Irish Independent adds almost 7,000 online subs
Independent News & Media (INM) has signed up 6,953 paying subscribers following its decision to introduce an editorial paywall for the Irish Independent, its publisher has confirmed. Speaking at the Marketing Institute’s DMX annual conference in the Aviva Stadium, Mediahuis’s Peter Vandermeersch said the move to a paywall was “going well”. Vandermeersch said trust more […]
Bigger Gravity Bar opens at Guinness Storehouse
The Diageo-owned Guinness Storehouse has officially opened the new Gravity Bar. Developed over three years, with over 175,000 man hours and an almost €20 million investment, the bar has more than doubled in size, offering visitors wider panoramic views which now include the Phoenix Park and new vistas over the Dublin Mountains. The bar’s footprint […]
Mitchell takes charge of branding at WaterWipes
One of Ireland’s most highly-regarded consumer marketers and the former global president for Mars Wrigley’s gum and mints category Orla Mitchell has joined WaterWipes to help guide the Irish company’s pure baby wipes business strategy and brand development. A seasoned confectionery marketer, she worked with Miriam Hughes at Nestle Confectionery before going on to senior […]
Marketer of the Year Emma Kiernan for AAI talk
Emma Kiernan, marketing manager, Dublin Zoo, who was named Marketer of the Year 2019 for her work in helping develop Ireland’s top family attraction and not-for-profit organisation welcoming over 1.2 million visitors a year, is the guest speaker at this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast talk. Kiernan will be joined at […]
Carty to step down as Guinness Storehouse boss
Paul Carty is to retire soon from his role as managing director of the Guinness Storehouse and will be replaced by former Aramark executive Catherine Toolan. Carty has been with the Storehouse since its inception, joining as managing director almost two decades ago. In that time, visitor numbers increased from under 300,000 to almost 1.8 […]
Dublin hosts first shop run by cancer survivors
Research charity Breakthrough Cancer Research opened the world’s first shop stocked and staffed by cancer survivors in Dublin on World Cancer Day to raise funds and highlight the urgent need for greater support for cancer research. ‘The Shop that Nearly Wasn’t’ showcases creative contributions from those who have survived or are living with cancer. The […]
Limerick looks to M&C Saatchi for rebrand
Limerick City & County Council hired London agency M&C Saatchi to roll out a new brand positioning and media campaign for the city and county in a bid to position the Munster city as a destination of the future for travel and tourism, business and study. The campaign aims to engage the local community, tourists, […]
