Anne Mulcahy is to join Bank of Ireland from Vodafone to head up its brand marketing. She will work alongside chief marketing officer Henry Dummer, who joined from Eir earlier this year. Mulcahy’s appointment is part of the ongoing revamp undertaken by the bank’s chief executive Francesca McDonagh as she puts her stamp on the […]
Marketing RSS feed for this section
Tourism Ireland targets visitors from Down Under
Tourism Ireland’s 2018 sales mission to Australia and New Zealand kicks off this week. A delegation of 11 Irish tourism companies is taking part in the targeted sales mission to grow tourism from both markets. Irish hoteliers along with those from visitor attractions will meet and sign deals with around 500 Australian and New Zealand tour […]
Ireland’s nation brand value up 26 per cent
Ireland’s nation brand continues to be one of the fastest-growing in the world, rising by 26 per cent in value year on year to US$538 billion, the latest Brand Finance Nation Brands report shows. Jumping six places in the ranking, Ireland has broken into the top 30 – at 27 – growing faster than the […]
Fanning to help judge Ultimate Marketer award
UCD marketing communications and branding lecturer John Fanning is one of three new judges who will help select the winner of the Ultimate Marketer award, a special industry prize to mark the 25th anniversary of the Marketer of the Year. Fanning is joined by marketers Michelle Spillane […]
Cork on red alert as rebrand kicks off
Some of Cork’s landmark buildings, including City Hall, County Hall, Port of Cork, UCC, CIT’s City Centre Hub on Grand Parade, The Capitol and One Albert Quay, are turning red this week to mark the launch of a new brand to promote Cork. The ‘We are Cork’ brand will market the city and county as […]
Top names proposed for Ultimate Marketer award
Every year, since 1993, there’s only been one winner. But now Marketing.ie is looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Year™ readers are invited to name the person who they believe – through the use of strategy, innovation, and impactful communications – has achieved […]
New Dublin-Lisbon daily flights next year
Portuguese airline TAP is to launch a new double daily service between Dublin and Lisbon from next April. The new route will bring additional choice for passengers travelling between Dublin and Lisbon and will also offer convenient onward connectivity to South America and other locations via TAP’s global network. Lisbon, pictured above, is one of Europe’s […]
Just Eat diners set to have a field day at EP
Electric Picnic festival-goers can indulge in a Just Eat online food delivery and collection and a new selection of menus as EP’s restaurant partner. With Ireland’s top music festival being staged in Stradbally, Co Laois, this weekend, festival-goers can plan what will fuel them over the few days with sweet, savoury and spicy options on […]
Limerick appoints M&C Saatchi for major rebrand
British agency M&C Saatchi has been chosen following a competitive pitch to create a rebrand for Limerick. In a statement, Limerick City & County Council (LCCC) said the rebrand is designed to help tell the positive Limerick story nationally and internationally, increase local and foreign investment and encourage more people to live, work and visit […]
Dublin Airport to get new direct flight to Dallas
American Airlines is to operate a new Dublin-Dallas Fort Worth summer flights service from next June. The daily service will be Ireland’s first direct flight to Dallas, which is the US’s largest hub for connecting traffic. It will improve connectivity from Ireland to Texas and also to a large number of onward destinations in the US […]
Paddy Power ‘hears confessions’ for Pope’s visit
Betting firm Paddy Power has erected a giant drive-thru confession box to “help the people of Ireland repent decades of sins in seconds” ahead of the Pope’s visit this weekend. PP have built the 13-metre-wide x 12m high x 26m high structure near the Phoenix Park in Dublin, where crowds of up to half a […]
Škoda in driving seat for Pope Francis’s visit
Škoda Ireland will be the official car partner to the World Meeting of Families 2018 and the Papal visit later this month. When Pope Francis touches down in Dublin on the morning of Saturday week, he will be transported to Áras an Uachtaráin in a Škoda Rapid. Three identical vehicles, each fitted with unique identification […]
Cork, Galway and Dublin get friendly nod
Three Irish cities – Cork, Galway and Dublin – have made it into the world’s top 10 friendliest cities in the annual reader survey of US magazine Condé Nast Traveler. Cork is in third position, Galway is at number five, with Dublin coming in eighth place. Every year, the magazine asks its readers to decide on their favourite […]
