John Concannon has been appointed director of a new Government initiative aimed at expanding “Ireland’s global footprint” as Taoiseach Leo Varadkar’s the strategic communications unit (SCU) is wound down. Concannon took on the SCU job after launching Creative Ireland, which aims to give communities access to learning music, drama and art. Former IAPI chief executive […]
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Tesco run in-store tea parties for communities
Tesco Communi-Tea parties will take place again tomorrow across the British multiple’s 151 stores nationwide from midday to 4pm. The event returns as donations by the Tesco Community Fund covering 11,000 local causes all throughout Ireland reach €3 million. On average, Irish people drink about four cups of tea every day. Nine in 10 households buy […]
Paddy Powers sets off with World Cup boat show
Bookmaker Paddy Power has launched a digital-only World Cup show, Paddy’s Boat Party, which will be broadcast weekly throughout the tournament being played in Russia. Working with Offscript Studios, the Irish production company co-owned by INM and Larry Bass’s ShinaWil, that specialises in bringing TV-quality content to digital channels. Paddy’s Boat Party will be broadcast live […]
Bewley’s coffee to-go cups now fully recyclable
As part of their commitment to sustainability, Bewley’s is making it easy for their customers to be environmentally friendly on the go with the launch of 100 per cent recyclable and compostable cups. Bewley’s Grafton Street will lead the way as the first location that will offer the cups and they will then be rolled […]
Smart gold winners show their mettle
An Post will host its annual best of Irish breakfast in the Shelbourne Hotel this Wednesday. The event, which starts at 7.30am, will showcase some of the top campaigns from this year’s Smart Marketing awards. Four gold winners will present on Dulux by Chilli Pepper, Three and Alias Partners, top agency DMCM and Aviva by […]
Good4U shows how being small pays off big time
Last Thursday night saw the showcasing of national and international brands at the Marketing Institute’s All Ireland Marketing (AIM) awards. Good4U was chosen as the winner of the small business marketing award. The Sligo company showcased the campaign around new healthy snacks which were recently rolled out across eight European markets. Good4U launched new pack […]
AIB again voted top AIM marketing team
AIB has again being chosen as the top marketing team at the Marketing Institute’e All Ireland Marketing (AIMs) awards presented at a gala dinner attended by Ireland’s top marketers in the Clayton Hotel event. The event saw the AIB team, headed by Mark Doyle (above), take the spot ahead of Just Eat, Littlewoods, One4All and […]
Tesco’s Torpey takes on marketing role at RTE
Nora Torpey has joined RTÉ as head of marketing and consumer communications. She will take up the role on June 7, reporting to Adrian Lynch, director audiences, channels and marketing. Most recently, she spent four years with Tesco Ireland as head of brand and communications, where she had the responsibility for defining the UK multiple’s strategy. […]
Around 200,000 to support Darkness Into Light
What started out as a walk involving 400 participants in Dublin’s Phoenix Park in 2009 has grown to become a major international charity event, with 180,000 people signing up last year. Pieta House’s Darkness Into Light aims to end the stigma around self-harm and suicide by providing vital services. Since Pieta House opened, 35,000 people […]
An Post boss slams “insulting” referendum ads
An Post chief executive David McRedmond has come out strongly against the referendum on the 8th Amendment campaign posters appearing on our streets, calling them “amateurish and insulting to women and men”. Speaking in a personal capacity, the former TV3 boss said the posters fly in the face of the Advertising Standards Authority of Ireland […]
Toyota logs 12 million ks for road safety app
Over 12 million kilometres have been logged with the Toyota FaceItDown app which equates to an estimated 3,799 trips around Ireland’s coastline. The Japanese carmaker and the Road Safety Authority (RSA) is calling on Irish motorists to put their phones face down while driving. Rewards include a free hot drink at Topaz ReStore or €50 […]
Gordon to step down at Glanbia Foods
Colin Gordon is to leave his role as CEO of Glanbia Consumer Foods (GCF) to embark on a new direction in his career. Gordon has 33 years experience working in FMCG and played a pivotal role in developing Glanbia brands such as Avonmore milk and Kilmeaden cheese. He joined Glanbia in 2005 from C&C where […]
Shopper group Visualise rolls out V360°
The Visualise Group shopper marketing agency has rolled out V360°. The new unit has been formed by combining Engage’s insight and strategic services with Visualise’s creative design to provide integrated shopper solutions. V360° will work across shopper marketing, sales, category development, shopper experience and trends. Clients include PepsiCo, Kerry Foods, Unilever, Molson Coors, Freshways Food, Flahavan’s, […]
